Hello, Chaotianmen Hotpot will answer your questions (purely original, please don't copy and paste)

It is better to choose to join the hot pot industry, but joining requires a certain brand joining fee. But after observing and researching for a period of time, you will find that some brands charge a lot, while others charge very little, or even don't need to join. How is this?

In fact, this is the reason for a brand's strength. Creating a brand is actually very simple, but it is difficult to make a brand form an industrial reputation and industrial popularity. For example, if you are an unknown small brand, why do you charge a higher fee for joining and cooperating? In addition, some online celebrity brands also need to confuse people who are interested in opening stores through hype, and there are even more fast-moving brands to set up deep routines.

the significance of charging the franchise fee is that the investment boss can participate in the hot pot industry in the form of brand joining cooperation, so that he can use the brand's door, VI, bottom material, etc., and also learn the brand's mature operation technology and scheme, which is also an intangible wealth.

Take Chongqing's time-honored Chaotianmen Hotpot as an example. Among more than 8 chain stores in Chaotianmen Hotpot (including overseas stores such as Spain and South Korea), most of them are partners who cooperate with Chaotianmen Hotpot for its popularity, taste and non-legacy technology.

Some people say that joining is not recommended, which is a layman's view. The significance of joining cooperation lies in that not only can the brand's taste be directly used, but also the brand's stores have accumulated rich and mature management and operation guides through years, and the big brands will also give one-on-one guidance to the cooperative stores, so that the store owners can avoid detours and pits, which is another important significance of joining.

So there are two key points. One is whether the brand you choose has strong operational ability and what help it can bring to yourself. If you encounter operational and management difficulties, the brand can't even help you formulate a solution, which is also the disadvantage of joining a small brand. What's the point of cooperating with such a brand? Another suggestion is to avoid online celebrity and recruit brands quickly (remember).

above, the original answer, please don't copy and forward (or report), if satisfied, hope to adopt and like it.