[Appreciation] The reason why this slogan can be called a classic lies in the psychological experience of "silky feeling". It is sublime and imaginative to describe the delicacy of chocolate with silk. This kind of advertising language makes full use of Lenovo and brings the charm of the language to the extreme.

(2) Delbis diamonds-diamonds last forever, and one will last forever.

[Appreciation] Facts have proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.

(3) Coca-Cola-forever Coca-Cola, unique and delicious.

[Appreciation] In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola changes every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.

(4) Nestle coffee-delicious.

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.

(5) M&M chocolate-only soluble in the mouth, not in the hands.

[Appreciation] This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.

(6) Pepsi-Cola-the choice of a new generation

[Appreciation] In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.

(7) Volkswagen Beetle-think about it is still small.

Appreciate that the American automobile market in 1960s was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the concept of "seeing the big from the small", using the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.

(8) Nike-just do it

[Appreciation] Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Do it if you want to be different, as long as you act. However, with Jordan's retirement and the change of My Dream Come True. Nike's influence is gradually declining.

(9) Nokia-people-oriented technology

[Appreciation] It seems that "people-oriented technology" was not first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that Nokia can leap from a small brand to the first brand in the mobile phone market, and it is this concept that has been respected. From product development to talent management, it truly embodies the people-oriented concept. Therefore, this slogan is particularly powerful because it has written content.

(10) Maxwell's coffee-dripping fragrant, wanting more.

[Appreciation] As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, McBride has a better sensory experience. Although it is not as straightforward as Nestle's, it conforms to the artistic conception when tasting coffee. At the same time, the mellow taste of McBride coffee is closely combined with the inner feelings, which can stand the test.

(1 1) Zhongjing Liuwei Dihuang Pill-good medicine, good medicine.

Exhausted Chinese charm! Reflect product characteristics and reveal universal truth.