How to write poster copy?

1. Rationally explore the demands of the audience

The content of the Sogou input method poster in 2019: The brand has positioned a "no With the theme of "chatting awkwardly, you can have a good chat", several posters were designed around the current situation of chatting in today's society and life. It also teamed up with its own brand of smart Wangzi *** to launch theme posters. It also subdivided several topics: "Don't chat to death", "Don't chat to death", "Don't chat to waste".

2. Looking for emotional catharsis among the audience

Content of McDonald’s poster promoting summer drinks in 2019: McDonald’s launched a new summer drink—coconut drink, focusing on people’s summer lives The state and situation make a fuss according to the trend. Its brand has positioned the theme of "lazy". In order to drive away the scorching heat in the hot summer, it created around the theme from the visual design of the copywriting, font art, content presentation and other aspects.

3. Homophone-like blessings

The poster content of MeBank, an Australian bank, in 2019: Its brand focuses on the theme of "money troubles" for new parents, exploring the life needs of the audience, Pain points to achieve publicity purposes. May Day Poster Copywriting

In daily study, work and life, more and more people like to post copywriting on Moments. Copywriting has the ability to inspire people intellectually and move people emotionally. effect. Want to write a copy but don’t know how to organize the language? The following is the May Day poster copy (selected 50 sentences) that I compiled for you. Welcome to read and collect it.

May Day Poster Copy 1

1. If I had a remote control for happiness, I would always watch your channel and lock your smile. If I had a time shuttle, it would always stop by your side and the four seasons would never separate. Dear, Happy May Day!

2. How glorious is the working people, the whole country has a unified holiday. It’s not easy to be away from home, so be happy on May Day. It’s been so hard all year round, but today is our holiday. Eat, drink, play and go shopping, and enjoy a good life. Happy Labor Day!

3. The water is flowing, the fish are swimming, forget all the worries and worries, the wind is blowing, the rain is falling, I really want to make you smile, the sky is affectionate, the earth is affectionate, I wish you Always be in a good mood and wish you a happy Labor Day.

4. The May Day holiday is approaching. Don’t be tired from traveling or too tired from eating, drinking and playing. The meals are delicious and fragrant. Fatty food is the most harmful to the stomach. Eat more fruits and vegetables, drink in moderation and don’t get drunk. Pay attention to your health. Happy and worry-free holidays!

5. May Day is here, the spring is beautiful, the green mountains are full of singing birds; the colorful clouds are floating, the sun is shining, the flowers are blossoming on the branches; the steps are light, the eyebrows are smiling, and life is leisurely. Beautiful; willows are blooming, thoughts are flying, happiness is no worries every day!

6. Flowers are the beauty of peonies, and people are friends. We don’t pay gold and silver to make friends, but only make friends with a heart. Water flows thousands of miles back to the sea, people travel thousands of miles and friendship remains, trees are connected to their roots, and friends are connected to their hearts. Happy Labor Day!

7. Labor Day is here. If you are depressed, go out for a walk; if you are irritable, just read quietly; if you are tired, just lie down and sleep; if you are bored, be cheerful. Sing; if you miss me, treat me to a meal!

8. The sun is shining brightly in May, and the days are pleasant. Food tastes good to you, your body is no longer tired, your spirit is extra strong, and you are intoxicated every day. The stress melts away and the smile is sweet and bright. Happy Labor Day!

9. During the May Day holiday, we will be happy and never close. Go out for a walk and get a big box. The scenery in the wild is good and breathing is easier. When families get together, happiness lasts longer. When friends come to get together, friendship will last forever. May your May Day be rich and diverse!

10. A smile opens up a perfect day; a ray of sunshine opens up ordinary happiness; a message conveys the most sincere wishes, write a reminder and say A word of peace, may happiness permeate every moment of your life! Happy Labor Day!

11. The work of bees brings the fragrance of flowers; the work of spring silkworms brings exquisite clothes; you The labor brings good hope. Labor Day is here, may your life be wonderful and shining because of labor!

12. I wish you a heart like a blooming flower on this May Day, with more than one blooming. Although today is Labor Day, but Also pay attention to rest and maintain good health. I wish you a happy holiday and a prosperous business!

13. Throw all your worries and sorrows into the "trash can"; deposit your health and happiness into your "bank savings"; and "package and mail" your good luck and happiness to you.

I wish you a happy life and a happy Labor Day.

14. May 1st Labor Day, I wish you: a happy spring breeze with a background, a leisurely and contented future, a mood that relaxes your brows, happiness flooding into your heart, leaving worries behind, and good health!

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15. May Day, labor is the most glorious. I give you five ones and everything will go well. I wish you good weather every year, more bonuses every month, happiness every day, and happiness every moment. Stay healthy and happy every second.

16. Life is fleeting, and the sky is vast with laughter. A successful career is in your mind, and love is like a spring breeze. Friends hug each other, and love is profound. I have loved labor since childhood and have endless fun in life! Happy Labor Day!

17. The song of labor is the happiest, the fruits of labor are the sweetest, the love of labor is the most enjoyable, the home of labor is the most comfortable, and the body of labor is the most enjoyable. Happy. On Labor Day, I wish you happiness in your work and good luck in your harvest.

18. When May Day arrives, people laugh, and all sorrow and loneliness are driven away; when May Day arrives, it is really lively, and you are in a good mood for a relaxing vacation; when May Day arrives, you wish me a lot of happiness and no worries. Labor Day is coming, I send you a text message, wishing you happiness!

19. The spring scenery outside the window is bright, the wind is intoxicating the flowers, and May Day blessings should be conveyed: first, I wish you good health, second, I wish you happiness and no worries, third, I wish you good health and good health. I wish you a better career, I wish you get richer, and I wish you good luck. Blessings have been sent!

20. May Day is here, Labor Day, the days are good, birds are singing, flowers are fragrant, I am thinking about you, text messages are sent, and I send you wishes: worries disappear, sorrows run away, smiles, happiness Cotton, happy and carefree, happy company.

May 1st Labor Day Poster Copy 2

1. Drink a glass of wine to vomit away your unhappiness; eat a plate of peanuts to complain about your depression; make a cup of coffee to relieve your fatigue ; Receive and receive text messages to relax your mood. On this Labor Day, I wish you always smile!

2. The beauty of heaven is illusory and should not be taken seriously; the horror of hell is only to scare people, so don’t be frightened; the gains and losses in this world are That is temporary and there is no need to worry about it; my blessing is sincere and must be forwarded; I wish you a happy May Day!

3. When no one comes, greetings should be sent to you; two or three words, the affection is warm With a branch of flowers, I hope you will harvest the spring garden; I send you blessings, I hope you are happy, happy and safe; on May Day, I still feel calm in my heart. Wish you a happy Labor Day!

4. A happy and complete life can never be separated from labor. Labor can help you get out of trouble, and labor can help you live a happy life. Labor creates value, and labor makes dreams come true. I work, I exist. I work and I am happy. Happy Labor Day!

5. Your face is like a "model worker"; your eyes are like a "labor panda"; your hands are like a "labor champion"; your body is like a "Rolex"; hahaha , you are simply a "good old man". Happy Labor Day!

6. I am so busy at work and have no way to rest. It is rare to have a small holiday. It would be a pity to miss it. It is a rare opportunity in life to travel together and relax. My dear friends, when can we not get together today? Happy Labor Day!

7. The future is long - take a break; if you are worried - let it go; if the affairs are complicated - take it easy; if you have a lot of fun - have fun; former classmates - Get together; relatives and friends - take a walk; the mountains and rivers are magnificent - take a look; the family fun - enjoy! Happy May Day

8. May Day is here, a little holiday, outdoor outings are indispensable; May Day When May Day arrives, affection is expressed, and a lot of text messages must be sent; when May Day arrives, blessings are conveyed, and a happy mood is the most important. I wish you May 1st Labor Day, may you always be happy and happy, and enjoy happiness and sweetness forever.

9. During the May Day holiday, no matter whether the unit has a holiday or not, you must give your body a holiday. If your body cannot take a holiday, you must also give your mind a holiday. If you don’t take a holiday, I will give you a holiday. I wish you well. Friends, have a relaxed and happy Labor Day, and everything goes as you wish!

10. On May Day, travel will not stop, enjoy the beautiful scenery, and reach a new level. Relatives and friends will gather together from a distance, and they will not be separated from each other when talking and laughing. Although the body is tired, the heart is Natural beauty and human love are precious. Although the holiday is busy, I did not forget to send my blessings: Happy Labor Day!

11. During the May Day holiday, gather with relatives and friends, throw away all worries; travel to thousands of mountains and rivers, and express your feelings among the mountains and rivers; Talking about heaven and earth, true love is still invincible; eat well, sleep well, feel refreshed and in good spirits. Happy Labor Day.

12. May Day is coming, text messages of blessing show sincerity, send you a happy Labor Day, feel good and have many good things, happy May Day holiday, the best combination of work and rest, the working people are the most glorious, happy and happy In this life, I wish you a happy Labor Day.

13. May Day is unexpected, the scenery is beautiful everywhere, the holiday is wonderful; traveling relieves stress, the wilderness is so exciting, safety is the first; blessing text messages, all compete for the first place, but I have prepared early , never fall behind, wish you early, happy Labor Day!

14. May Day is here, relaxation has come, fatigue has gone, and the mood has improved; happiness has come, stress has gone, and smiles have come It’s sweet; wishes have come, troubles have gone, and blessings have increased. May your unhappiness be far away, and happiness be close. Happy May Day!

15. Five is homophonic to “nothing”, May Day labor I wish you: no worries every second, no worries every minute, no regrets every moment, no illness and no disaster every day, no pain and no suffering every month, no wind and no rain every year. ! I wish you happiness all the time!

May 1st Labor Day Poster Copy 3

1. The white clouds never promise to stay or stay in the sky, but they stay with them day and night; the scenery never tells the eyes Eternal, but always beautiful; I don’t often contact you, but I will always care about you! Happy Labor Day!

2. The wind is transparent, the rain is ticking, the clouds are flowing, the songs are free, love is sincere, love is crazy, the sky is eternal, and you are unforgettable. Happy Labor Day, friends!

3. No matter where the world ends, I will always be with you; no matter where the sea is, I will always be with you. I want to shout one word loudly to let the whole world know: Happy Labor Day! Send me four more words, you’re welcome!

4. Look at your body, how strong it is; look at your figure, how beautiful it is; touch your little face, how round it is. They are all blessings given by labor, and they are all about strengthening the body through labor. Labor Day is here. You go to work first. I'll be there soon?

5. Let’s take a break from the busy work, the spring breeze brings Labor Day. Life should be happier, my thoughts for you will never run out, I wish you a new world, happiness will never change with you, and happiness will never be with you.

6. Send: me. Receive: you. Method: Original first release. Purpose: Close contact. Meaning: deepen friendship. Content: Blessings and greetings, see other text messages for details. Note: Happy May Day and happy life!

7. Labor is like sugar cubes in coffee, which makes life interesting; labor is like a frame of scenery on the roadside, which makes life bright and colorful. I send you the warmest wishes in the warm May: Happy May Day!

8. May 1st, May 4th, Chongqing, I sincerely wish you a happy holiday. May wealth and blessings come from Sichuan, and peace will continue to flow. Family love Liaoning, have a good mood every day. My family is from Fujian, and they are constantly happy. Happy holidays!

9. They say that you work hard without complaining, they say that you are a public servant of the people, and they say that you are a model worker. This is your birth year, you are a great person, so take a rest on May Day!

10. I wish you a happy May Day: your bonus will be doubled, your career will be further developed, your popularity will be even more popular, your health will be better, and you will have more beauties around you who are loved by everyone.

11. May Day is here, and in order to convey the glorious spirit of labor, the bees find the laziest pig to cooperate. The pig said that I can't do anything, and the bee said: It's very simple, I just write a text message and you can read it.

12. On May Day, I will give you a hoe, two axes, three hammers, and four hoe heads. Open your five fingers and take one to work. You can cultivate everything. The world of farming!

13. The phone is vibrating, and I want to give you a massage; the ringtone is ringing, and I want to educate you; my best friend sent it, and I want to show your concern; May Day is here, so relax.

14. Our feelings are like curls of smoke, thin but never-ending; our feelings are like trickling streams, thin but long-lasting. Happy May Day!

15. The lonely smoke in the desert slowly rose into the sky. My peaceful heart met you and rippled. I am sure that you are the only lover I am looking for in this life. I wish you a happy May Day. hapiness! How to write a poster?

Writing method:

1. Title: The title should focus on the content so that people will be attracted at first sight.

Be eye-catching, distinct, novel and concise. The font must be large, preferably occupying half of the poster paper, and the brighter the color, the better.

2. Text: State the nature of the activity, introduction, product sales, etc. Prices and promotions must be clearly stated.

If it is a performance poster, the actors, type of play, repertoire, etc. must be clearly stated.

3. Time: location, fare. The time and place of the event must be clear.

4. Ending: Start a new line and write the signature. Below the name, write the year, month and day.

Extended information:

Poster design skills:

Composition skills, in addition to the contrast skills in the use of colors, need to be learned and mastered, there are also several contrasts that need to be considered relation. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc.

1. Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know There is a theory of meticulous brushwork and freehand brushwork, or both meticulous brushwork and freehand brushwork appear together in the same picture (like the Chinese painting master Qi Baishi's paintings of cabbages and grasshoppers). This style is an expression technique often used in packaging composition.

For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; Some replace patterns with wild calligraphy, which can be seen anywhere and anytime in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.

2. The contrast between far and near in composition techniques. In the composition of traditional Chinese landscape painting, study the near, middle and distant views. In the design of packaging patterns, based on the same principle, the near, middle and far scenes should also be divided into three types. level of composition.

The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, Shuanghui was the first to use When looking at the packaging of instant noodles, the first thing that catches people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters on a dark red square background (i.e. close-up).

The following are the smaller main characters of "Braised Beef Noodles" in cursive script (should be said to be the second line of sight, also called the middle shot), and then the product photos describing the contents of the package (also called the third line of sight). line of sight, bounded by the middle shot) and then followed by auxiliary corporate mascot slogans, performance descriptions, corporate logos, etc.

This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important aspects to express. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the powerful magnetic force of the designed image tightly pulls the marketer's attention.

3. Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors used, and is also very similar to the Feibai in Chinese painting, that is, the concentration of light in the pattern. There must be diffusion in every place, and it should not be concentrated or diffused. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness.

At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, on the contrary, makes people feel bored and lack appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, an explosive pattern or pattern displayed in the background or surrounding the name of a packaging theme. It looks careless, but in fact it is a few crazy thick lines painted on purpose, or streamer-shaped English or patterns, etc., all of which express a "" feeling.

The theme name is dignified and steady while the background is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of both designs. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.

5. The contrast between China and the West in composition techniques. This contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design.

As well as directly using realistic techniques to highlight photos or certain scenes of Westerners on packaging patterns. This form of expression is also a common reference method, which is used in children's products and women's products. Packaging often appears on socks, clothing or cosmetics.

6. Comparison of ancient and modern composition techniques: both the foreign and the ancient are used for China. Especially in order to reflect a cultural taste, people often use ancient classic patterns and calligraphy in packaging design compositions. , characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine.

For example: the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antiqueness, elegance and inner pursuit or a certain aspect of comfort. So it is very popular with consumers.

Reference materials:

-Poster

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