The Goddess Chang'e flying to the moon:
From ancient myths and legends, Chang 'e, who ate the elixir, couldn't control the power of the wild in her body and went to heaven on cloud nine. Helping others is the traditional virtue of the Chinese nation. Therefore, in this game, friends should help the beautiful Chang 'e sister paper, avoid the meteor hammer and successfully run to the moon.
Anxious to return:
Every holiday season, I miss my relatives more, and I want a family reunion in the Mid-Autumn Festival. I'm worried, anxious to return. All corners of the country are brothers and sisters. Drive your small four-wheel drive and help your brothers and sisters go home.
Mooncake blasting:
The evil tree demon wants to take Chang 'e and Jade Rabbit? Ask the axe in the warrior's hand to answer first! This young man, Xiao Bian, sees that you are gifted, your bones are amazing, and the important task of guarding Chang 'e is left to you.
Eighteen bends of moon cakes:
The moon cakes here are eighteen bends, and the moon cakes here are nine chains. (Sigh, why are you still singing? ) Surrounded by all kinds of delicious moon cakes, this is the welfare that saved a galaxy! Don't say anything, come and eat them.
The four games all take Mid-Autumn Festival elements as the theme (such as game pictures, materials and feelings), and combine interesting gameplay and interactive means. Combined with the strong festive atmosphere of Mid-Autumn Festival, it is easy to arouse public sentiment and help businesses to form large-scale and large-scale interactive powder-raising and sharing and forwarding during the festival. Viral marketing is facilitated by one move.
Friends who are familiar with WeChat CMS interactive marketing games must have a thorough understanding of the marketing power of these tools, and they are also familiar with the application.
Therefore, Xiaobian will not go into details about the features today, but remind everyone to pay attention to several points when setting up the game.
1, pay attention to the combination of customization functions, and implant the merchant brand.
The interactive game of WeChat Life fully supports business customization. For example, in "eighteen bends of moon cakes", merchants can replace a certain moon cake with their own products (masks, cakes, hairy crabs, etc.), which will have a brand influence on fans.
In addition, in the enterprise logo display area on the home page of the game, merchants can also fully implant their own brand logo, and fill in the brand name of the merchants at the organizer. Show the brand image of the merchants in many places, deepen the fans' memory of the brand and enhance the depth of marketing.
2. Set up multiple awards to enrich the types of awards.
The interactive game of WeChat Life supports merchants to set up multiple awards and various types of prizes (such as red envelopes, points, card coupons and physical gifts). Therefore, when doing Mid-Autumn Festival marketing, merchants can make full use of the flexibility of prizes and set up multiple grades and types of prizes.
For example, merchants can combine physical prizes (amusement park tickets, Mid-Autumn Festival gift boxes, etc.) with virtual prizes (coupons, membership points, etc.) to open up the level in quantity and price and attract fans to actively participate.
Set more prizes such as coupons to drain the online fans' consumption experience and improve the conversion rate of fans.
3. Open a random lottery/process to win treasures and invite courtesy.
Random lottery/process to win the treasure can not only enhance the fun of the game, but also enhance the fans' stickiness to the game. In addition, with the prize setting, merchants can once again get a coup to turn fans into consumption.
For example, setting up some shopping coupons, service experience cards, some exquisite and inexpensive small gifts, etc., can not only win fans' love, improve the game experience, but also guide fans to enter the store and spend money.
In addition, the invitation courtesy setting is also a function that cannot be ignored. By giving fans certain rewards (red envelopes, play times, points, card coupons) to encourage fans to share, the game activities will spread further in the circle of friends, and the brand of the merchants will gain greater exposure.
4. Other details settings
In terms of other details, such as the initial number of playable times per person and the number of playable times per day, merchants can let fans taste the "sweetness", enhance fans' stickiness to the game and enhance interaction.
And whether you need to pay attention and whether you need the mobile phone number of fans are also a big secret for businesses to accurately suck powder and collect fan data.
In addition, to share details such as titles and descriptions, merchants can also start from WeChat marketing skills and independently fill in titles, descriptions and other text content that are more likely to be shared by fans.
Application scenarios and applicable industries:
These four interactive games belong to Mid-Autumn Festival marketing, and are applicable to a wide range of industries, such as catering, fresh food, shopping malls, retail, real estate, automobiles, amusement places and other industries. They can be used to interact with fans online during the Mid-Autumn Festival, and effectively form brand communication or fan conversion, and gain brand exposure and store profits during the festival.
The above four protection methods of Mid-Autumn Festival marketing are carefully selected by Xiaobian, and the WeChat platform provides technical support! Don't miss it when you pass by. Let's pick a few models and go to the front ~