Nostalgia is a way for people to experience emotions, and it is also a tool and process that causes people to sing. Nostalgia can also be a way of communication and promotion. The originality of nostalgic theme makes people feel meaningful. For a brand, it is meaningful and reflects the precipitation and recognition of time; Classic, which shows the profoundness of the brand. Classic brands can not only save customers from the risk of trying new products, but also remind them of their experiences from childhood and recall them-in short, classic nostalgia makes customers emotionally prone to * * * so as to achieve the effect of communication.

The salient features of law

Use various ways to grasp and emphasize the distinctive features of the product or theme itself, and clearly show them, and put these features in the main visual parts of the advertising picture or set them off, so that the audience can feel it immediately when they come into contact with the language picture, attract attention and generate visual interest, and achieve the promotion purpose of stimulating the desire to buy.

Show it from another angle

In the process of looking for creativity, another angle is a good way to promote the development of creativity, and it can also be used to let the target audience see the novel and interesting selling points of products in advertisements. There are two ways to use this creative move. First of all, you can show an object or a situation from an unusual angle. Second, imagine yourself leaving your body or entering other people, animals and things.

Exaggerated technique

Sometimes details win, but a small detail can often shock for a long time. As far as the realm is concerned, it has little impact at first glance, but the content behind it is memorable. Exaggeration is generally the pursuit of novelty and change, exaggerating the characteristics and beauty of the object through fiction, giving people the feeling of novelty and change.

Graphic design is extensive and profound, and designing an excellent graphic design needs a strong foundation for evaluation. It is a job or a profession, and it is a shaping activity with aesthetic feeling, use and commemorative function, which needs our serious study and research, and the creative techniques of graphic design are the expressions provided to designers.