Compared with traditional offset printing, digital short-version printing has reached a high level in terms of printing speed, printing quality and equipment performance. However, with the high development of commerce and the promotion of personalized service, electronic publishing and cross-media publishing technology have further developed, and the number of customers who use on-demand printing has increased, and the number of prints and varieties have become variables. Flexibility has become another important indicator to measure market competitiveness without reducing quality. The traditional printing method can't fully meet the ever-changing market demand, and a brand-new printing method-digital short version printing is born in the new printing market environment.
Simply put, digital printing is a brand-new printing method which is different from traditional printing by directly imaging electronic documents on printing media (such as paper).
Characteristics of digital printing?
One sheet can be printed immediately without plate making, variable printing and on-demand printing.
Benefits of digital printing
Simple and quick:
Digital printing has an absolute advantage in a small amount of printing and urgent work because it saves complicated processes such as film, imposition and printing. In addition, in addition to professional art software, general office software can be directly output to the printing machine, saving the conversion time of manuscripts.
Flexible handling:
The comprehensive computerization of printing production allows us to provide flexible printing services to our customers and flexibly handle different needs of customers, including content and quantity. This flexible processing technology of printed materials has greatly strengthened the advantages of customers in the business environment where every second counts.
No minimum quantity requirements:
Digital printing has no minimum printing quantity requirement, so it is very flexible and convenient, and is suitable for promotional materials with a large amount of money and a small amount of printing to test the market taste.
Why digital printing?
Market demand:
Modern commercial activities demand instant and flexible printed products, and information, content and promotional materials will soon become obsolete. While traditional offset printing prints a large number of printed products with poor effectiveness at one time, although it will reduce the cost of single sheet, it is actually impossible to have such a large demand, and the extra printed parts have actually become waste products and wasted. Digital printing really caters to the ever-changing demand for commercial printed matter, such as fast printing of printed matter with small quantity and flexible variety.
Future development trend:
Nowadays, the development speed of the digital business printing market is very amazing. The rapid development of information technology has produced a large number of information resources that need to be distributed, exchanged and enjoyed. The backwardness and relatively weak service links of the traditional printing industry and its own rapid and flexible ability have promoted the rapid development of the digital short version output industry!
Emergency:
Digital printing is incomparable to traditional offset printing because it does not need the complicated procedures of traditional offset printing, but only needs to be sent to the printing machine by computer to produce the finished product.
Variable data printing:
Digital printing can output personalized content and change information supplies, which is impossible for traditional offset printing.
Comparison between digital printing and traditional offset printing;
1, simple process, saving time.
Traditional offset printing: design-customer review-printing-printing-proofing-customer verification-printing factory printing-color chasing-finished products
Digital printing: design-customer review-finished products
2, high flexibility
Variable data printing: traditional printing can not solve it.
Correct printing errors in time: traditional printing needs to reissue and reprint when errors are found.
Printed products with many varieties and few quantities: traditional printing is difficult to solve and the cost is extremely high.
Digital print classification:
1, there are many pages, but few pages are needed, such as: books and periodicals approved by bidding documents, variable information reports, property management manuals, publishing houses, downloading and printing books online, etc.
2. There are many pages, but not many books are needed. Such as: address book, menu, report materials, VI manual, training materials, emergency book, instruction manual, user manual, planning scheme book, etc.
3, the number of pages is small, but the number is relatively large, but it is not enough to reach the traditional printing batch. Such as: DM sheets, invitations and invitations, greeting cards, parking permits, work permits, admission tickets, meeting notices, etc.
Application field of digital short version printing
High-quality printing is an important means to strengthen communication between enterprises and users and improve corporate image. Many details that were not paid attention to originally, such as (time-sensitive printing, product manuals, user training manuals), have now become an important factor to reflect product quality, improve customer satisfaction, and thus enhance the competitiveness of enterprises. They meet their own needs for various document processing through professional digital short-version printing service organizations. From the perspective of market development, outsourcing service will be the trend of printing demand of enterprises. In this way, enterprises can outsource a large number of documents and promotional materials to corresponding service providers, thus reducing their operating costs. Enterprises use funds to concentrate on their own business, and at the same time, they can obtain high-quality and efficient printed products from professional suppliers.
The main successful application of digital printing in China.
1, commercial printing applications: short edition, quick printing, tender, VI manual, product manual,
2. Postal customer applications: direct mail, personalized postcards and personalized stamps.
3. Publication printing applications: short edition books, proofreading sample books, books submitted for review, subscription books, reprinted books, personal books and academic monographs.
4. Printing applications in colleges and universities: constantly updated teaching materials, handouts, academic papers and personal monographs.
5, business card printing industry applications: social security cards, phone cards, photo cards.
6. Application of government printing: conference documents, data compilation, briefing, printing of confidential information, etc.
7. Personal applications: personal calligraphy and painting/photography/design portfolio, personal postcards, personalized invitations and invitations, personal calendars, calendars, desk calendars, holiday greeting cards, personalized certificates, personal monographs and personal books.
Main market application direction of digital printing
1, office supplies: high-end business cards, stationery, envelopes, notes, forms, labels, postcards, greeting cards, work permits, CD-ROM stickers ...
2. Business supplies: tender, proposal, planning case, company profile, picture album, annual report of enterprise, financial report, product catalogue, investment report, VI manual, leaflets, posters, price list, invitation letter, employment letter, cookbook, tea spectrum, wine list, coupons, internal periodicals ...
3. Meeting supplies: briefing materials, charts for proposals, slides, feasibility reports, agenda sheets, folders, memos, famous brands, table cards, posters at the meeting place, address books, newsletters, notices and summary reports ...
4. Personalized articles: personalized postcards, invitations, calendars, Christmas cards, New Year cards, commemorative books, membership cards, badges, work permits, graduation papers, graduation commemorative books, graduation recommendation books, awards, admission notices, graduation certificates, photo albums, personal books ...
5. Industrial production: digital proofing, rapid printing, short edition books, web-to-print, magazines and periodicals, digital photos, photo albums, photo albums, anti-counterfeiting printing, card printing, label printing, variable data printing, database printing ...
Digital printing is plateless printing. If you want to know more, please come to China and India for express printing! 683 1 18 12-609