1 People can "have a drink together" after work, or relieve the intense work pressure of the day, enjoy leisure and comfort, or exchange information, communicate with each other and connect feelings. The more festivals and the end of the year, the higher the frequency of "having a drink together". At the end of each year, all units and organizations will hold an "annual meeting", where colleagues get together to have a good drink, share the hard work of the past year and wish each other success in their careers and happy families in the new year. This kind of "sending the annual meeting" has become the practice of most units in South Korea and a kind of "corporate culture". Therefore, at the end of each year, hotels are thriving and customers are crowded, and hotels with higher level often need to book more than one month in advance. The end of the year is the busiest and most exciting time for hotel owners. It is said by some hotel owners that the turnover in1February can often account for 30% to 40% of the annual turnover. Therefore, no matter what happens this month, hotels must be opened every day.

Koreans are very particular about drinking. In the interaction with Koreans, I gradually learned some Korean wine ways and manners. When drinking with Koreans, you can't pour your own wine, but someone else must pour it for you, and of course, you have to pour it for each other. The explanation of Koreans is that they pour their own wine, which is harmful to health. But this is just a statement, but in fact it is to show friendship and respect by pouring wine to each other. When young people drink with their elders, they should first respect their elders or predecessors. The elders and seniors drink first, while the younger generation raises their glasses and drinks with their faces turned to show their respect for the elders and seniors.

Most of the liquors that Koreans drink are domestic shochu with a degree of more than 20 degrees, and the most commonly drunk liquors are called "True Dew" and "C 1", and several companies monopolize the shochu market in South Korea. In addition, there are all kinds of rice wine produced in various places, and there are fewer strong liquors with high degree. With the continuous opening of the market, foreign wine has been accepted by more and more Koreans, and drinking foreign wine has become a symbol of some people's wealth and status. It is reported that South Korea imported the largest amount of whisky in the world last year.