Starbucks opened its first store in Chinese mainland in Beijing China International Trade Center on 1999 1 month. For Starbucks, China has become the fastest growing and largest overseas market for Starbucks. At present, Starbucks has opened more than 3,400 stores in China 140 cities and has more than 45,000 Starbucks partners. This unique advantage enables us to practice our promise every day through every Starbucks store. Starbucks coffee joining application form
Starbucks cultural values:
1, create a warm and sense of belonging culture, and welcome and welcome everyone.
2. Take positive actions, dare to challenge the status quo, break the stereotypes, and realize the * * * growth of the company and its partners in an innovative way.
3. At every moment when we are connected with each other, we focus on investment, meet each other honestly, and respect each other.
4. For everything, we try our best to do our best and dare to take responsibility.
At present, our Starbucks offers the opportunity to apply for joining in a single store. You can get a general understanding based on the preliminary information about joining provided by us. If you have any specific questions, you can consult our staff in time. Starbucks welcomes entrepreneurs to understand and join! The following is a detailed introduction of Starbucks joining.
Starbucks joining fee:
project
expense
remarks
Trademark royalty of 80,000 yuan is authorized for two years.
The joining deposit is 50,000 yuan, which will be returned without interest after the contract is terminated.
The storefront design plan is 5000 yuan, including the floor plan, renderings and construction drawings of the storefront.
Brand promotion fee is 5,000 yuan. Brand network promotion and maintenance fee (2 years)
Store logo and light box 50,000 yuan for specific installation and actual store settlement.
The first batch of materials, RMB 50,000.00 Yuan, shall be settled according to the actual ingredients.
The equipment implementation fee is 70,000-80,000 yuan, and there are designated third-party supplies and services.
The total investment cost is 31-320,000 yuan 20 18 Starbucks joining fee.
Starbucks Joining Support:
Site selection support: Starbucks headquarters investigates buildings, business districts and customers to evaluate the feasibility of opening stores.
Landing of decoration: Designers are appointed by the headquarters to design, and people from the headquarters are sent to supervise and guide and assist in the landing of the scheme.
Planning menu: through scientific market investigation and analysis, plan the product line combination to meet the market demand.
Personnel recruitment: before Starbucks opens a store, it provides reference materials on personnel system and assists the store in recruiting new employees.
Advertising: the headquarters makes full use of media resources to help customers carry out all-round advertising media publicity throughout the year.
Continuous training: regularly organize employees from all over the country to carry out long-term training and study to help improve the ability of shop assistants.
Business circle protection: Starbucks will not develop a second store in the contracted area, increase market share and not compete blindly.
Opening a store: Starbucks headquarters sends marketing specialists to deepen the local market and assist brand franchisees to do a good job in the store.
Starbucks joining conditions:
1, identify with Starbucks' corporate culture and consciously safeguard its corporate image and brand.
2. Individuals have good financial strength, good business reputation and rich business experience.
3. Be able to accept the unified management mode of Starbucks headquarters and actively participate in the technical upgrading training of Starbucks headquarters.
4. The store location must be evaluated by Starbucks headquarters before it can be operated.
5, individuals have a certain entrepreneurial spirit and the concept of sustainable management.
6. Agree with Starbucks' business model and management system, and achieve a high degree of consistency in business philosophy.
Starbucks joining process:
1, understand the detailed joining policy of Starbucks project, and consult the specific opening questions in time.
2. On-the-spot investigation: the entrepreneur went to the location of Starbucks headquarters for on-the-spot investigation, and discussed cooperation matters with the specific person in charge.
3. After on-the-spot investigation of the local market of franchisees, the company fills in the feasibility report and qualification review.
4. The franchisee submits a written application, fills in the application form for joining Starbucks and submits it to the Starbucks Marketing Department.
5. The applicant signed a joining agreement with Starbucks Corporation, and paid the Starbucks joining fee, joining deposit and other related funds.
References:
Starbucks Coffee China official website