▲ Self-service laundry bar facilitates the needs of citizens, especially migrant workers, to wash clothes.
Dry cleaners are familiar to the public, but there may be few washing shops. In particular, there is no industry brand in domestic water washing. Chain self-service laundry bar just makes up for this deficiency, and the appearance of self-service laundry bar is a new thing. There is a 1 1 self-help chain laundry in less than 2 square kilometers around Foxconn Industrial Zone in Baoan District, Shenzhen, which provides laundry and dry cleaning services for busy urbanites. The distribution density of such stores is simply unimaginable in the laundry industry. In the past, the protection scope of dry cleaners was 1 square kilometer. It is also from the consideration of people's daily laundry habits that this phenomenon subverts the status quo of the traditional laundry industry and brings a huge impact to the traditional dry cleaning industry, which has always occupied the leading position in China. The emergence of a new business model is worth pondering.
The reporter observed that the area of the self-service laundry bar is mostly 15-30 square meters. The reporter went to one of the self-service laundry bars to understand the situation. As soon as he got started, several washing machines, dryers, a shoe washer and a shoe dryer were prominently placed on the side of the store door, and the washed clothes and quilts were neatly packed in bags with the brand logo of the laundry bar waiting for customers to take them back. Compared with the common dry cleaners, the bar washing shop has a simpler appearance and a good image. The brand image wall of the store is prominent, the environment is clean and tidy, and the service is more formal. Dress up, shop assistants, POS machines print bills, and take charge of the financial management of the store. There is no common shadow of the couple's black laundry at all. They are covered in clothes, have no brand, no image and no service.
According to Shao, the store service staff of the laundry bar, many people were surprised at the beginning of the opening because there were brand-new washing machines and dryers in front of the store. Some neighbors and passers-by thought it was a home appliance store specializing in washing machines. When they came forward to ask how to sell the washing machine, the service staff explained it every time. After a long time, it naturally won the acceptance and trust of customers.
The clerk said that customers can wash their shoes at any time during business hours by putting in coins or handling IC cards. Each machine counts a barrel at a time, and the dry clothes within 6 kg are a barrel, and summer clothes 10 are more than one piece, which is generally the amount of clothes for one person in a week. The laundry fee is 6 yuan. If it needs to be dried, 6 yuan will be charged separately. It can be washed in half an hour, and the drying time is about 1 hour. Customers can choose to wash alone or add drying service. Generally, more than 90% customers will choose the full set of services voluntarily. In the process of washing, customers can wait in the store or pick it up later. Member customers can make an appointment for a waiter to pick them up at home, and the service time is also set at 7: 00 a.m. 1 1 p.m. to meet the service needs of customers.
The emergence of laundry bars is mainly inspired by laundry rooms in collective dormitory areas such as factories and schools. The reporter learned that some large factories and schools with boarders in the urban area have self-service coin laundry rooms in the dormitory area. Students only need to put their clothes into the washing machine, and then put in coins, and the washing machine will automatically clean, which is very convenient and popular with students. The current business model of the laundry bar can be said to be an upgrade of the extensive self-service laundry model of the school, which has increased a lot of services, standardized management and greatly improved the service value to customers. Of course, the service cost has increased, the service price has also increased greatly, and the income has also increased greatly. In a good season, an economical small shop has a net profit of several thousand yuan every month. In winter, there is even a monthly net profit of more than1-20,000 yuan. Generally, you can open a standard self-service laundry bar with an investment of about 50,000 yuan in Shenzhen, and the payback period is controlled at about 6- 10 months.
In some villages where floating population is concentrated, there are many handshake buildings, and the sunshine is not enough, so it is sometimes inconvenient to dry clothes in bask in the quilt. In addition, people are busy at work, and the overtime pay of 1 hour is often the money for washing clothes for a week. In addition, due to the tight work, they don't have time to take care of the washing and cleaning of clothes and quilts, or their work mobility is strong, and almost no one is willing to spend money on washing machines, so the laundry bar comes into being in the village in the city and around large industrial zones. Its appearance undoubtedly provides some convenience for migrant workers, migrant workers and singles in the rental housing community. Moreover, this washing method is only machine washing, which is fast and timely, and customers have no complaints about the washing rate, and business is also very good.
"Elder sister, please help me to wash this bedspread. I'll pick it up tomorrow. " During the interview, from time to time, customers take away or send them to change laundry quilts. According to the clerk, autumn and summer are the off-season of the laundry industry. Because seasonal clothes are lighter and easier to clean, people don't wash a lot of clothes like in winter. Bed sheets, quilt covers and other "big items" have become the main washing objects in autumn and summer. In winter, it can be said that business is in a mess. Many desirable clothes that should have been washed in 1-2 hours are sometimes arranged three days later, which shows that business is good.
"Their laundry bar, the business is very good, and there is definitely a prospect." The reporter answered when asked about the operation of the convenience store owner laundry bar next to the storefront of Shenzhen Kelin self-help chain laundry bar. Self-help bar has adapted to the acceleration of urban life to a certain extent, and many people are optimistic about its market prospects, especially those who want to invest and start businesses.
Investing in self-help "laundry bar" can be said to be the best small and medium-sized investment project after 20 10. For those who want to start a business, self-service laundry bar has many advantages such as low investment, low risk, strong feasibility and sustainable development. With the characteristics of "convenience, quickness, cleanliness, economy and thoughtful service", it is deeply loved by customers! Our reporter collected videos, news and pictures about "self-help laundry bar" on the Internet, and found that this emerging industry has been very popular in southern cities such as Shenzhen, and many cities in China have quietly emerged and are spreading rapidly from south to north. Industry brands have also been gradually established. The largest chain brand of self-service laundry bar has developed hundreds of chain self-service laundry bar direct stores and franchise stores in more than ten provinces and cities across the country. It has formed a large-scale industry brand and is gradually transitioning to international community laundromats. It can be said that the current self-service chain laundry bar business model is the embryonic form of the internationally popular self-service laundry, which belongs to the localized and characteristic China self-service laundry business model. At present, it is still in the introduction period of the industry and is transitioning to the mature stage of the industry. I believe that in the near future, self-service laundry bars will blossom everywhere in China, which is not only a trend, but also the development trend of domestic laundry industry market segments.