Take advantage, is to seize the maximum sales; take the potential, is to obtain the high ground, for long-term strategic advantage. Stone at the bottom of the mountain, big and powerless; placed on the top of the mountain, is small and powerful. Similarly, the top of the hill grass than under the sky-high trees have a higher potential.　　At the same time, the clothing industry clothing store off-season demand is not strong. Clothing store marketing should be more emphasis on competition-oriented, put more energy on watching and analyzing competitors. Relatively speaking, the peak season should emphasize demand-oriented, responsive to consumer demand for functional innovation for "profit" is more relevant.　　"Peak season to grab incremental, clothing store off-season to grab decreasing" is the fundamental strategy to enhance sales of clothing stores off-season - stronger promotions than rivals, wider publicity and lower prices for looting. But the need for Chinese clothing store business network pointed out that the absolute amount of clothing store off-season is, after all, limited, so the input of troops to have degrees, the degree of robbery should also have a degree. Moreover, the clothing store off-season to do sales, the same focus on the trend.　　Timely launch of new products in the clothing store off-season timely launch of some new products, can effectively cut the opponent's market share. From the point of view of momentum, can strengthen the clothing store brand in the minds of consumers. For clothing stores with limited marketing budgets, a limited advertising campaign and a moderate amount of new product launches can achieve a good impact.　　Developing new uses Discovering and guiding new consumption habits is a powerful way for clothing stores to tap into sales during the off-season. Some original ways of consumption, such as buying clothes to send dry cleaning. Buy clothes to send ice cream and other bundled sales, often to achieve surprising results, is the clothing store off-season marketing innovation model.　　Insist on moderate promotions Some clothing stores in the spirit of "input and output proportional to the" principle, in the clothing store off-season substantial compression costs. Doing so will only make the sales pressure is even greater, the clothing store off-season is even lighter. There is a jargon called "earn the head, not earn the tail". Modestly improve the display, reduce unit prices and profits, and even discount dumping, in the clothing store off-season to maintain a moderate promotion, especially the formation of a strong promotional pressure on the competitors, can often get twice the result with half the effort.　　Most marketing experts **** knowledge is: clothing stores off-season will be limited funds to invest in promotional activities that can stimulate consumers is a wiser marketing approach.　　It is worth noting that the clothing store off-season promotions do not rely too much on simple price cuts and discounts. Drastic discounting to reduce inventory pressure and increase cash flow can damage the brand image of a clothing store and affect subsequent sales. Alternative strategies are to consider increasing the added value of the product and adding some services, which will increase short-term sales without causing too much negative impact on consumers who have already purchased the product. In this article Strengthening and developing off-season channels for clothing stores Into the off-season for clothing stores, the usual main channels of the peak season will shrink dramatically, but China's clothing store business network found that some other sales channels are beginning to show their value, which is the off-season channels for clothing stores. For example, bottled drinking water, fall and winter clothing store off-season, supermarkets, wholesale markets, retail stores, stalls and other normal channels shrink greatly, however, the raw weather is hot, shopping will be thirsty, water or cold drinks consumption is very large. If you can add a freezer in front of the clothing store, perhaps a modest cross growth of some popularity.　　Clothing store off-season channel strategy is nothing more than two aspects: on the one hand, in the clothing store off-season, sales fluctuations in the channel should be strengthened; on the other hand, for the product characteristics, the development of new channels, adapted to the product of the clothing store off-season sales. For example, some clothing stores in the peak season to focus on the development of the urban area market, strengthen the wholesale channel, clothing stores off-season is focused on the rural market and institutional large customers, the successful realization of the sales of no clothing store off-season. Market transfer Clothing store off-season in addition to time constraints, there are regional restrictions. That is to say, at the same time, in different regional markets, off-peak season is different, at least to a different extent. For example, some products have a "South Damp North Want" and "South Want North Damp" alternating characteristics. And quite a lot of products when the domestic market into the consumption of clothing store off-season, in the international market but into the consumption of the peak season; in the city appeared clothing store off-season, in the countryside or urban and rural areas may not have clothing store off-season signs. China's vast territory, spanning a number of climate zones, there is a market to shift the space. For example, summer clothing, when the north of the country into winter, but the south is still sunny.　　The following to some new clothing store friends briefly introduced to the clothing industry in each month of the clothing store off-season peak season distinction, so that we can be based on our Chinese clothing store business network to promote timely strategic adjustments, of course, these are only most of the region's general situation, specific to the particular south of the Guangdong region and the northeast, as well as the Xinjiang region may be a different story.　　January: clothing winter season, is a crazy season. Specific dates in the New Year's Day holiday, double holiday. At this time, the climate is cold, winter clothing to buy high prices, high profits.　　February: the most prosperous season for winter clothing, is a crazy season. Specific dates before and after the Spring Festival, Lantern Festival, International Valentine's Day, double holiday. At this time the weather is still cold, winter clothing, high prices, high profits.　　March: clothing seasonal season, winter clothing began to dump, spring clothing batch listing one after another, is the standard peak season, the specific date in the 8th of March, double holiday. At this time the weather alternates between warm and cold temperatures, suitable for winter clothing dumping, spring clothing on the market.　　April: clothing spring sales season. Is the standard season, the specific date in the double holiday, when the weather is mild, moderate warm and cold, spring clothing in hot sales.　　May: clothing spring and summer excessive alternating season, is the standard season, the specific date of the May Day holiday, double holiday. At this time the weather temperature is gradually hot, spring clothing off the market, summer clothing began to market, summer clothing hot sales, spring clothing dumping.　　June: clothing summer sales season, is the standard off-season, the specific sales date in the Children's Day, double holiday, this time the weather temperature is hot, summer clothing hot sales, run a large amount, but the price is low, less profit.　　July: clothing summer lagging season, is a crazy off-season, the specific sales date in the double holiday, evening. At this time the weather is unusually hot, summer clothing sales basically stagnant, it is recommended that the promotion.　　August: apparel summer lagging season, is a crazy off-season, the specific sales date in the double holiday, evening time. At this time the weather is unusually hot, summer sales completely stagnant, a small number of fall clothing market. Started a large number of summer clothing clearance inventory. Suggested low-priced promotions.　　September: clothing summer and fall over the season, but also the off-season over the peak season, is an embarrassing off-season, the specific date of sale in the double holiday, evening, mid- to late September. At this time the weather began to cool down, the temperature difference between day and night is large, windy. Summer clothing clearance, fall clothing full listing. At this time, consumers have a wait-and-see mentality, so many people turnover low. At this time you DZ should be smooth, not anxious, not impatient, and actively adjust the store goods and displays, ready to meet the peak season.　　October: clothing fall sales season, is a crazy season, specific sales dates during the National Day holiday, double holiday. At this time the temperature is moderate, the temperature difference between day and night, fall clothing full hot sales. At this time the arrival of the National Day also announced the official opening of the peak season of clothing. Consumers crazy shopping period focused on the National Day holiday, more people, high turnover, but autumn clothing prices are moderate, moderate profits, so we need to work with promotions to maximize turnover, make full use of the National Day to run volume. October's peak season is mainly concentrated in the National Day seven-day holiday, after the holiday due to psychological fatigue of consumers, there will be a period of sales trough (about 15 days), so I hope that shopkeepers make full use of the National Day holiday to do sales, in order to be able to safely get through the rest of the 15 days of the trough.　November: clothing fall and winter smooth over the season, is the standard peak season, the specific sales date in the double holiday, evening. At this time the temperature is gradually reduced, fall clothing off the market, winter clothing steadily on the market. Autumn clothing dumping hot, winter clothes are on the market one after another, the price is high, big profits.　　December: clothing winter clothing full listing season, is a crazy season, the specific sales date on Christmas Eve, Christmas Day, double holiday. At this time the weather is cold, winter clothing, high prices, big profits, with promotions during the holiday season to enhance the volume of winter clothing.