What would you do if you were asked to write a piece of bread that you often eat? Today, I will share with you a copy of a new bread advertisement for Lele Teahouse, a new tea maker. The creativity of copywriting is worth learning. The content is as follows:

Green bag: Explosicum matcha taro bag. Matcha cream flows, handmade taro paste, brown sugar pearls hidden in the concave, full of matcha fragrance, slightly sweet and crisp at the entrance.

Red envelope: Explosicum strawberry milk bag. Hand-made taro paste, fresh strawberry cheese sauce, elegance and vitality collide, and a sweet and sour Explosicum instantly lights up the taste buds.

Black bag: Explosicum banana chocolate bag. Lava chocolate sauce, blended banana custard sauce and happy and fragrant chocolate caress the taste buds, and the wonderful taste meets all your expectations.

Purple bag: Explosicum taro milk bag. Full of flowing milk, delicate taro sauce and soft mango cheese sauce, decorated with fresh mango meat. ?

Do you feel drooling after reading the copy of these four kinds of bread?

Using red packets, green packets, black packets and purple packets to name the bread directly is a bit cute, and it is also a bit like borrowing the "dirty packets" of the popular online celebrity bread. Moreover, in the description of bread, I also used the writing technique of five senses to vividly write out the characteristics of this bread. Of course, many still have room for optimization.

In other words, this group of copywriting was put in my rice ball, and the copywriting practiced by our friends in the rice ball did not lose its originality.

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).