Chili pepper bibimbap has nothing to do with He Jiong.

Chili pepper bibimbap is the entry point of Chinese stir-fry in the catering market. For traditional Chinese stir-fry restaurants, they have already done a good job in the takeout category. Although many stores have not reached tens of thousands of monthly orders, many stores can achieve monthly orders exceeding 5,000 orders, 6,000 orders, and 7,000 orders. This has laid a good foundation for the pepper mix to enter the catering market.

Because Chinese stir-fried meals are a high-frequency rigid demand category, as a consumer, you can eat Chinese stir-fried meals two meals a day and seven days a week. Therefore, Chinese food stir-fry has a wide audience and a repurchase rate much higher than other categories. Meituan-Dianping’s China Catering Big Data 2020 survey shows that the Chinese fast food market accounts for 45% of the market share and is the absolute mainstream category in the domestic catering industry.

The current takeout business not only pursues high order volume, but also pursues high unit price per customer, which is a prerequisite for ensuring profitability for franchisees. Nowadays, Leichuwei pepper bibimbap can satisfy the curiosity of consumers, and can also achieve a great degree of satiety, taste good, and satisfy the curiosity of consumers and friends.