The stem in this 20 15 year animated film The Return of the Great Sage on the Journey to the West (hereinafter referred to as The Great Sage) appeared on Weibo Hot Search again yesterday, and the deadline has caused 260 million discussions. The netizens' enthusiasm for this stalk once again is not a wave of memories and discussions triggered by The Great Sage, but a "fire" provoked by the upcoming Nezha.
Affected by the withdrawal of several films, the film market this summer is indeed much quieter than in previous years. And Looking Up, which is the most favored city, also has a word-of-mouth dispute. The box office forecast of Cat's Eye Professional Edition has dropped from1800 million to around1000 million, which makes the prospect of more than half of the summer file even more gloomy. Just at the moment when people no longer have high expectations for this year's summer file, the appearance of the animated film Ne Zha (hereinafter referred to as "Nezha") brought surprises.
During the screening period, the box office of the film has now exceeded 60 million, and the word-of-mouth has also experienced the rising process of Douban score from 8.6 to 8.7 and Cat's Eye score from 9.6 to 9.7. And the continuous fermentation of word of mouth has also made this film, which was officially released in the country for two days, have been hotly debated on the Internet.
In the July film of Cat's Eye Professional Edition, the material broadcast of Nezha and the popularity of Weibo ranked first. There are no fewer than 20 superstitions related to this film in Weibo, and topics such as # Is Nezha a boy #, # Taiyi Zhenren Trump #, # Aobing and Nezha share the fate #, # Nezha X Aobing # have been on the hot search in the past two days.
Interestingly, the film spread with the word-of-mouth effect, which actually caused a wave of carnival of rotten women. In the film, Nezha and Ao Bing are not only formed into CP, but also become the new favorites of the same circle, which leads to the continuous creation in the secondary field. As a well-known myth, "Nezha" is not the first time to adapt this fairy tale, but why does it arouse the enthusiasm of rotten women this time?
"Lotus root cake"? "cake residue"
Before going to see Nezha, Xiaoying's circle of friends was screened by this film, and the Amway word with the highest frequency was CP. Lotus root cake CP (Nezha X Aobing), cake residue CP (Aobing X Nezha), or the red and blue CP has not been decided yet. Anyway, it is a unified caliber-this is a very good CP.
Xiaoying soon found out that CP didn't just appear in her circle of friends. In the film review of Douban, Zhihu's discussion, Baidu's Post Bar and Weibo's comments on CP were everywhere, and even some related articles specifically mentioned it.
Bilibili was also captured by lotus root cake CP powder. In less than a month's time, CP fans in bilibili have edited nearly 40 small videos around lotus root cake CP, using materials released online or re-created secondary animated pictures online, among which, one 1 minute Nezha X Ao Bing is my only video, and the broadcast volume has reached 77,000.