JinDian's latest brand concept is to adhere to the low-carbon.
As a leader in the dairy industry and a star product of Yili Milk, Yili Golden Dawn has always been adhering to the concept of "Feed the Nature, Feed the Nature", and Golden Dawn has taken the practice of low carbon as its latest brand concept, not only providing consumers with healthy, organic and high-quality Yili Milk products, but also vigorously practicing the idea of low carbon organic environmental protection, and promoting the green transformation of lifestyles.
Taking environmental protection and sustainable development from concept to reality, from green packaging materials, to plant-based dream caps, to releasing China's first carbon-neutral organic milk, realizing the carbon neutrality of the whole life cycle, Jindian's actions are being upgraded comprehensively to call the public to pay attention to the concept of low-carbon environmental protection in a more diversified way. Not only that, Jindian has also created a series of low-carbon organic life experience activities.
JinDian's brand history:
JinDian brand was introduced in 2006, JinDian is the brand to bring consumers a generalization, symbolizing the pure white taste of milk, in 2007 the listing of the JinDian Organic Milk, JinDian organic milk belongs to the organic food, from the organic agricultural production system. Jindian has selected Hohhot, Inner Mongolia and Xilingol for the construction of organic farms, after three years of cow breeding, successfully created Jindian organic milk products in the country.
In 2017, Jindian upgraded its entire line of products and used international membrane filtration nutritional retention technology to realize the three major upgrades of milk sources, nutrition and technology, and in 2018, officially certified by Guinness, Jindian's organic milk sales set a world record. Jindian has always insisted on organic high quality, providing consumers with higher quality organic milk, while advocating a sustainable organic lifestyle, close to nature.
Refer to Baidu Encyclopedia - Jindian for the above