It is said that the concept of Joy City was inspired by a small gathering between Ning Gaoning, President of COFCO Group, and Wen Huaisha, Ouyang Zhongshi, Liu Xianyin, and other scholars and experts in Chinese studies. As a person from Confucius' hometown, he read The Analects of Confucius at night, and came across the phrase "Those who are near are happy, and those who are far are happy." The phrase "Those who are near are happy, and those who are far are happy" was the source of the concept of "Joy City," and it is meant to be pleasant and enjoyable for those who come to the city.

The origin of "Joy City" comes from the Analects of Confucius: "Those who are near are happy, those who are far come." Here are Spain's national treasure brand ZARA, the Swedish apparel retail giant H&M, there is a blend of American western flavor and French romantic design GUESS, there are fashion accessories from Greece Folli Follie, there are simple and natural, full of modern philosophy of life MUJI (MUJI). The trendy stores of fashion brands are waiting for their visitors in the "city", such as UNIQLO, Esprit, motivi, DHC, Mark Warfield, THE FACE SHOP, potato&co. ...... Here, you won't be confronted with luxury brands such as LV, Armani, Gui and so on, and you won't feel the lack of money to buy them. You won't have to face the luxury brands like LV, Armani, Gui and so on, because you can use not much silver to buy a "gear" of the fashion front.

Joy City also boasts a number of "the most" and proud of the capital's business district: the world's longest span of the flying staircase, so that the visitor to the breathtaking; north of the Yangtze River's largest digital cinema - the capital of the movie theater, 13 halls can accommodate 1,800 viewers at the same time; Beijing's largest cosmetic supermarket SEPHORA (Sephora), the young girls tend to rush. Various water bars and dessert stores often make consumers stop by, whether it's Orange Dragon Sugar, Fresh Element, Find Tea, COLD STONE or Ban Ban Water Bar, Wagas, Mango Mango, all of them have become a comfortable choice for couples to date and girlfriends to talk. The food combinations in Grand Hyatt City are also as international as they come, and have become a delicious topic of conversation among white-collar and gold-collar workers in the office space. Hong Kong Li restaurant, Thai-style Jiao Ye restaurant, Italian casual Barbera, Australian-style fashion hot pot Douluo Square, Japanese cuisine Genro sushi, Korean dining Dae Jang Geum, Hong Kong specialty food Fairwood, it is no wonder that some people advise visitors to be sure to plan which flavor taste buds you want to touch first.

After a year, Xidan Joy City's "one-stop" shopping concept is spreading by word of mouth and getting more and more consumers to recognize it, and it's bound to become another wind vane of Beijing's international fashion.

Location

Address: North of Junta Department Store, 131 Xidan North Street is located in the center of Xidan commercial district, less than 200 meters from Chang'an Street on the south side, and connecting to the Financial Street and Xinjiekou special commercial area on the north side.

Driving Route:Connect to many major transportation routes. Beijing MRT Line 1 to Xidan Station Exit A. 25 bus lines stop around the project.

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What's New

Xidan Joy City Updated 55 Stores in 2011