In order to ensure the smooth implementation of activities, it is often necessary to prepare in advance for the activity program, the activity program is developed for a particular activity, including specific actions to implement the details of the implementation approach, steps, etc.. So what kind of activity program is good? Here is my compilation of the Spring Festival gift activity planning program (General 5), welcome to read and collect.

Spring Festival gift-giving activities planning program 1

First, xxx end of the year to send Spring Festival activities

Activity Theme:

Famous Spring Festival couplets to send, millions of red packets blessing

Activity Time:

20xx February 8-February 15

Activity Location:

xxx sales department Activity Content :

This activity is mainly divided into:

celebrities on-site writing Spring Festival couplets, according to the needs of customers to select their own Spring Festival couplets, the old customers to send glutinous rice

Activity Process :

8: 00 before all the staff, ready to do the reception preparations;

8: 10 before all the staff, ready to do reception preparations;

8: 10 before all the staff, ready to do the reception preparations.

8: 10 The sales department on-site impact equipment to open the atmosphere

8: 30 Calligraphy masters on-site began to write Chinese New Year couplets (you can write a small portion of the display, later according to the site situation);

8: 30 old customers glutinous rice began to register and distribute

Activity Details :

Maintaining order on-site, and do a good job in the gift (glutinous rice) distribution Registration work, do a good job in the reception of new and old customers, through the atmosphere of the scene, to grasp the new customer transactions

Activity materials :

Background board (combined with the activities of the scene to do) X display rack (preferential policies) rainbow door (banners) a set of audio equipment

pen, ink, paper and ink stone, red paper, red paper, desk

Gifts: glutinous rice, Chinese New Year couplets, tote bags (project leaflets.)

The project is a good example of a project that is not only a good example of a project, it is also a great example of an activity that is not only a great example of a project, but is also a great example of an event that is not only a great example of a project, Playing cards, cardboard boxes) customer registration form, gift distribution registration form

Old sales office large spray-painted cloth to promote the Chunlian activity advertising. Activity budget

Second, xxxx townships to expand customers

A, the purpose of the activity

During the Spring Festival, a large number of potential buyers groups, focused on the tide of homecoming. In order to enhance the project's incoming calls and visits, to promote the sales of the project.

B. Activity Location

For the project has been sold before the customer base and the distribution of calls / visits to analyze. The place to expand the customer for the rally rally point. At the same time to start the township along the street store sweep store work.

The townships selected by the marketing department formulated for the following five townships: often grave, find Ying Township, Gucheng, river slip, double ditch.

County by four people, the whole city sweeping building, daily division of the area for street sweeping, fixed-point spot checks. Years ago, the bus station fixed point leaflet activity, fixed two people in the bus station to distribute leaflets

C, activity time

According to the townships catching up with the situation, the time will be tentatively:

Note: townships need to step on the ground before the tour to expand the customer to determine the location of the tour and the relevant application for reporting.

D, county sweep

Time: February 10 - February 15, 6 days all sweep. Cost: 60-80 yuan per person per day

E, bus station distribution

Time: February 10 - February 17, every day in the morning and afternoon people in the distribution, to ensure that the returnees can be the first time to understand the situation.

Cost: 2 people, 60-80 yuan per day / person

F, the theme of the event:

West Bay International down payment of 30,000 to let the love of home

G, publicity

1, the activities of the show site, the show + awards and quizzes;

2, the bazaar Center bee leaflets + street sweeping leaflets;

3, real estate consultants on-site registration and acceptance of consultation.

H, activities

1, live performance

2, prize quiz (DM leaflet sent before the event, according to the content of the DM leaflet simple questions)

3, home buyers on-site counseling

I, the performance location and on-site setup

1, the performance area: the performance location and the performance of the on-site setup (activities of the company to determine)

2, the performance area: the performance location and the on-site setup (activity company to determine)

2, the performance location and the on-site setup (activity company to determine)<

2, consulting area: a consulting table, 2 chairs;

Handbag (containing DM, draw paper, playing cards); signing pen, customer information registration form.

J, the activity process

K, gifts

1, interactive gifts: playing cards;

2, Q&A gifts: playing cards, drawer boxes;

L, on-site staffing arrangements:

M, pre-preparation schedule

Activity company, the content of the show, the expansion of the townships, a variety of gifts, materials, booths and so on. All in the townships to expand the customer one day before the point, determine and loaded.

Three, on-site advertising

A, 8, 9 two buildings to do wall ads, yellow letters on a red background

Theme 1: xxx down payment of 30,000 let love home, 8900000 Theme 2: xxx, 3990 yuan / starting to sit in a bay of priceless waterfront Installation: February 10th with the crane driver to contact good, the use of crane hanging

Theme 2: xxx, 3,990 yuan / starting to sit in a bay of priceless waterfront Installation: February 10th and crane driver to contact good. Use the crane to hang

B, corner fence in order to better display the project, the corner fence blocking the billboard part of the demolition, in order to more comprehensive display of the role of the billboard, three pieces into one.

Theme: LOGO

Living by the water without competition for the mountains and lakes Spring Festival benefits, a reduction of 200 yuan per level

C, banner 200

Theme: Xiban International pure waterfront view of the house, the Spring Festival benefits per level of a reduction of 200 yuan in the main townships

D, leaflet

2.6 printing, the morning of the 9th to 10th, all the leaflets in place. Leaflets all in place Quantity: 50,000 copies

E, wall advertising

February 5th spray, February 7th hanging

Spring Festival gift-giving activities planning program 2

In 20xx the advent of the Spring Festival, in order to further enrich the spiritual and cultural life of the majority of cadres and workers, to show cadres and workers of the spirit of the spirit of the spirit of unity, harmony and teamwork, to be held on the eve of the Spring Festival of 20xx, to welcome the Spring Festival party. Spring Festival is held on the eve of the Spring Festival activities, now put forward the following program:

First, the organizers:

Municipal Finance Bureau, XX Bank.

Second, the activity time:

Tentatively scheduled for February 1, 20xx (Friday) 7:30-9:00 p.m.

Third, the activities of the location:

To be determined.

Fourth, the participants:

City Finance Bureau of all personnel 155 people (including retired veteran cadres); XX Bank related personnel, about 300 people.

V. Activities

1, the host: Municipal Finance Bureau, XX Bank each sent a male host, a female host.

2, program arrangements: the entire evening party control in about 90 minutes, plans to arrange about 10 programs. Among them, the Municipal Finance Bureau to send 3-4 programs, XX Bank to send 4-5 programs.

3, the party form:

(1) set up a lucky draw link: set up a special prize of 2, awarding 500 yuan worth of goods; first prize of 10, awarding 300 yuan worth of goods; the second prize of 20, awarding 200 yuan worth of goods; the third prize of 30, awarding 100 yuan worth of goods. All prizes were drawn by the leaders of the two organizations.

(2) set up games and interactive links: interspersed in the program 1-2 rounds of interactive game items.

(3) Interspersed in the song social dance performance.

(4) Invite leaders to improvise.

(5) Set up the program performance awards and game participation awards, for all on-stage performances and participate in the interactive games, to give a small gift award.

Six, related matters

1, the establishment of activities to prepare the working group. In order to do a good job of organizing and coordinating the entire event, the proposed establishment of activities to prepare for the working group, the head of the two units is recommended to be in charge of the leadership, members of the two units drawn from the relevant personnel. The working group set up under the program, meeting, logistics three groups, the program group is responsible for program scheduling, review, interactive games set up and other related work, the meeting group is responsible for the stage design, venue layout and party site work, the logistics group is responsible for the procurement of goods, audio equipment and other logistical support work.

2, activity souvenirs: for all participants to prepare a souvenir for each person, according to certain standard settings.

Spring Festival gift-giving activity planning program 3

A. Activity time

New Year's Day package red packets, the public banknote for banknote. The Spring Festival is approaching, in order to be able to send red packets wrapped in new tickets during the holiday season, the number of citizens to the bank for new banknotes increased significantly. Taking this as an opportunity, 30 days before the Chinese New Year to 15 days after the Chinese New Year is the period for campaign promotion, customer card opening, customer service use, and during this period to do a good job of branch staff training, including the use of Internet banking, the use of mobile banking, as well as precautions and other details. The main focus is to promote the use of Internet banking, mobile banking business, so that they apply for the Agricultural and Commercial Bank of China card, and at the same time for young customers to open the Internet banking and mobile banking business.

Second, the purpose and significance of the activities

The so-called peak season marketing, refers to the commercial banks in a specific period (such as the Spring Festival, May Day, etc.), the use of the market characteristics of the relative concentration of financial resources, to increase the marketing efforts, so that the business in a short period of time to obtain the development of the super-conventional, and thus be able to occupy a larger share of the market. As a business strategy for the development of banking institutions at all levels, peak season marketing can play an important role in promoting rapid growth of banking business.

Peak season marketing should be followed by the development of a group of loyal customers. The vast majority of consumers on the bank's requirements are, a better face, faster, more secure, the vast majority of consumers on the bank's requirements are, a better face, faster, more secure. The most desirable` way is to achieve the effect of efficient service by constantly improving the relevant functions of ATM, online banking and especially mobile banking to divert retail customers. The most important thing is to continuously meet users` needs, improve user satisfaction, and maintain user satisfaction and loyalty to the Agricultural and Commercial Bank.

The focus is to continuously strengthen the functions of the bank's ATMs, online banking, and mobile banking to be able to meet the growing needs of customers. First, the ATM to strengthen the relevant deposit and withdrawal business as well as the security of withdrawal; second, online banking focus on strengthening the link with the relevant mainstream shopping sites, such as Dangdang on the payment of bills with the Farmers and Merchants Bank can not be found how to pay, had to make the customer reliance on other banks, is not conducive to the cultivation of customer service, loyalty and dependence; third, with the gradual popularization of the smartphone, it should be particularly strengthened to the propaganda on the cell phone banking function, so that the Users can handle related business anytime and anywhere, at the same time, through this activity vigorously publicize, so that users understand the cell phone bank can transfer money, can be converted to regular and current each other, and gradually improve the Chongqing City, water, electricity and gas bills as well as telephone bill payment of the relevant details, so that the customer service by not leaving the house can be used to pay the relevant costs of the cell phone; Fourth, gradually improve the cell phone bank's operating page, so that users can experience a rapid introduction to the service. The cell phone bank to gradually improve the function of anytime and anywhere can transfer, not limited to 4:30 pm after the function can not transfer, such as Alipay related functions, anytime and anywhere can transfer, quickly to the account; five is to improve the Chongqing Agricultural and Commercial Bank of China's cell phone app software, strengthen the Agricultural and Commercial Bank of China's cell phone app related to the publicity, to meet the user's related needs.

Three, the activities of the location

branch county streets and towns related merchants, the streets and towns of the relevant departments of the government, the district and county bureaus and institutions related to personnel.

Fourth, the implementation of the program

The use of door-to-door "New Year's Day package, the public money for money" and other services, the county streets and towns related to merchants, the streets and towns of the relevant departments of the government, the district and county bureaus related to the relevant personnel to visit, registered customer information. With "new zero banknotes" and the service method of "exchanging new money" for customers, branch personnel, carrying appropriate promotional materials, including couplets, lucky charms, aprons, etc., once again paid visits to the relevant personnel to verify customer information and realize the specific situation of customers using the business of the Agricultural and Commercial Bank of China (BCC). The company's main goal is to provide the best possible service to its customers, and to provide the best possible service to its customers in the market.

Focus on publicizing the convenience of agribusiness-related services, such as publicizing the role and security of online banking and mobile banking to young people, and focusing on the introduction of related businesses. The first thing you need to do is to get a free one-month trial of the SMS service to make sure that your customers can see the changes in their accounts in real time. For the young group of customers, to open the online banking and mobile banking, convenient for customers to transfer and save fees.

To the relevant merchants in the streets and towns, the relevant departments of the government in the streets and towns, the finance section of the district and county bureaus, the relevant person in charge of the office and the relevant leaders to carry out free publicity business. To not yet the agricultural business bank as the main of the streets and towns related merchants, the streets and towns of government-related departments, district and county bureaus organs and institutions, etc., can be used in the form of publicity to attract customers to our bank for business. Before and after the Spring Festival, is the Agricultural and Commercial Bank of China business hall customers visit the most period, business hall TV media publicity has a good publicity effect. In the marketing of business households, you can recommend to the customer "in my bank for business, can be free to do to help you do business publicity, can be better for you in the holiday season to bring the benefit of", standing in the interests of the customer's point of view, to realize the two sides of the cooperation **** win the purpose.

Fifth, activity notes

Throughout recent years, the bank's peak season marketing, most of the model is single, is no more than the introduction of a large number of preferential services, to carry out the transaction fee concessions, customer networking activities, lack of innovation, the customer does not have enough attraction; secondly, the failure to do the segmentation of the customer, customers do not understand enough of the real demand, often Counterproductive; Third, the sale of products, the revelation of risk is not due diligence, misleading customers, with the bank's good reputation to induce customers to buy other financial products.

In short, to customer satisfaction as the goal, and constantly improve the corresponding functions of the Agricultural Bank of Commerce, and constantly improve the quality of their own services; and strive to meet the needs of customers with a realistic attitude, high-quality service, so that after the peak season marketing to cultivate another batch of loyal Agricultural Bank of Commerce customers.

Spring Festival gift activity planning program 4

First, the theme of the activity:

"New Year community line wonderful clever appearance"

xx Bank Binhai Sub-branch as a new spending bank located in the high-end community, with the help of the festive atmosphere between the two festivals to The company's products and services are focused on personal business, and it has been actively promoting the branch in the community, publicizing Pudong, vigorously promoting personal financial services, and gradually expanding its customer base.

The activity time:

January 5, 12, 19, 26, 20xx

February 16, 23, March 1, 8.

*** Counting 8 times

Third, the form and content of the activities:

(1) community activities

For the community around the branch, marketing activities in the community, the branch staff plan to use the eight weekends before and after the Spring Festival:

①, respectively, into the window of the Marina, the Yangzhi Bay Shore, Longqin Yu, West Coast Garden and other neighboring key communities, set up my bank's marketing booth, on-site explanation and publicity (or on-site account opening), the bank's products introduced to the customer, clear my bank's specific location, combined with the activities of the promotional content, to determine the community's target customers, and actively expand the amount of relevant business, and effectively enhance the community marketing business performance, to attract customers to handle personal business in my bank.

②, for some relatively distant key communities, such as: Azure Coast, China Merchants Haiyue, Tianjiao Huatian, Coastal Pearl, etc., to the new stock drive, fund boutique house, bank cards and other products as the lead, the use of community bulletin boards posted, mailbox delivery, text message released in a full range of forms of release of information, and gradually set up the Bank's community banking services image, strengthen the links with the target community, close the feelings of community customers with the community. The bank's community banking service image has been gradually established, and the bank has strengthened all ties with the target communities, closely linking the outlets to the feelings of the community customers and steadily promoting community marketing.

(2) Downtown activities

Mainly relying on nearby office buildings, supermarkets, entertainment venues to carry out publicity.

①, in the vicinity of Rainbow, years treasure, Carrefour, Jusco and other large supermarkets in the cash registers placed our opening flyers, rented space to set up the relevant booths, the introduction of our card preferential rebate policy and the powerful functions of the easy financial card, to attract customers to understand the Pudong Development Bank.

②, in the nearby Tianli Plaza, Coastal City and other high-end office buildings or Poly International Theater and other high-end entertainment design booths, the launch of related promotional activities to attract customers to open accounts in our bank.

③, visit the neighboring real estate company stores and store tenants, focusing on the Bank's 'personal credit products and preferential policies.

Four, the activities of the goal

Through this series of activities, the entire branch of personal banking business strive to achieve the following goals:

(1) so that around the potential customers clearly know the location of the bank, understand the advantages of Pudong Bank and related products features, and gradually come to the bank to start business.

(2) To carry out product promotion, to seize the opportunity of the year-end deposit return, to seize the market share.

(3) Strive for the end of February savings deposit balance exceeded 20 million yuan; three-party depository assets market value exceeded 20 million yuan; personal loan issuance volume exceeded 20 million yuan; the amount of the new through train signing more than 6 million yuan; for the bank to carry out the subsequent personal finance business to lay the foundation.

V. Activity Costs

(1) Venue Rental Fee: Average 600 RMB/time x 8 times = 4800 RMB

(2) Publicity Production Fee: About 3600 RMB

(3) Purchase of Promotional Gifts: 18000 RMB

(4) Lunch and Drinking Water Fee: Average 150 RMB/time x 8 times = 4000 RMB

(4) Lunch and Drinking Water Fee: average 150 yuan/time x 8 times = 1200 yuan

(5) SMS release fee: about 6000 yuan

(6) information delivery fee: about 3000 yuan The total of the above six items, about 36600 yuan.

The branch has recently issued the "Binhai Branch Outdoor Community Marketing and Publicity Activity Guidelines" (see annex), for the organization and implementation of this activity to develop the initial standards and requirements, January 5, the first activity has been successfully held in the Binhai Window District South Gate Square. The whole bank staff is enthusiastic, the scene atmosphere is warm, on the spot there are four customers with the account manager to the branch for the new shares through the account signing procedures, showing a positive outlook.

Given that the branch has just opened, there is absolutely no accumulation of financial resources, the branch plans to team members self-financing advance 16600 yuan to be gradually digested later; hope that the branch line authorities can help allocate special expenses amounting to 20000 yuan, to support the implementation of the above marketing plan of my branch.

The above situation, I hereby report, please be approved as hope.

Activity Overview

This activity is based on the principle of point-face combination, the implementation of the program using 2 +1: 2 refers to the "face", the implementation of the activities of the entire period of the two major activities: the issuance of BOC City Card marketing BOC Metropolitan Card - "You apply for the card, I recharge"; and BOC Credit Card - "No limit on credit card swipes, I recharge". BOC Credit Card - "Swipe your card without limit, win a prize and get a free computer" campaign. 1 refers to "points", which are local activities carried out by the branch headquarters and five county sub-branches during the campaign period. The first one is the one that is not a part of the program, and the second one is the one that is not a part of the program, and the third one is the one that is not a part of the program, and the third one is the one that is not a part of the program: "BOC Metropolitan Card - Happiness is around you and me"

"You apply for the card, I will charge the value". between December 20, 20xx and March 20, 20xx. Through the gift of opening the card, the customer's resistance to the BOC City Card's annual fee will be eliminated, and a large number of potential young customers in the market will be transformed into effective BOC City Card cardholders, adjusting the age structure of the cardholders and establishing a brand image of young people's card.

This campaign is combined with Campaign 2 (see below)

(2) BOC Card Marketing Campaign (Nationwide)

Theme: "Unlimited Credit Card Swiping, Free Computer for Winning"

From December 20, 20xx to March 20, 20xx, all BOC Credit Cards, BOC Debit Cards, and BOC City Cards are eligible for the BOC City Card promotion. BOC Credit Cards and BOC Great Wall RMB Credit Cards with unlimited amount and unlimited currencies can get a chance to win a lucky draw by swiping their cards, and 3 laptops will be given away every day! During the campaign period, one lucky BOC credit card customer and two lucky Great Wall RMB credit card customers will receive a free laptop from Bank of China through daily lucky draw.

2. The lucky draw rules are simple. There is no limitation on the amount and currency of the lucky draw, and every valid transaction has a chance to participate in the lucky draw.

3. Each winning customer is limited to one gift. Screening conditions.

(1) Transaction type: cash withdrawal or consumption only, excluding consumption of real estate, finance, money transfer, automobile, wholesale, schools, charities, financial institutions, government agencies and other merchants.

(2) Account status: Excluding fraud, BOC series credit cards over M3 (inclusive), and Great Wall credit cards overdue for more than 60 days (inclusive)

4. Unified distribution and cost savings. The prizes for BOC card customers will be delivered to customers within 10 working days after the monthly summary of the winning list by the head office, and the specific method will be negotiated with the computer supplier. The deadline for delivery is tentatively set at March 31, 20xx, and overdue gifts will be dealt with by the head office in a unified manner. The company's products and services will be delivered to the customers within 10 working days, the specific way will be negotiated with the computer supplier, the late delivery of gifts will be handled by the head office.

(3) Local exclusive activities

1, Suzhou branch activities

"Taihua co-branded card full of cards will be given away" (TBD) Time: December 26 to January 1

2, the activities of the county branches (TBD)

The branches can be in accordance with the following three Mode of planning:

A, brush on the "send on the send" mode: our bank and the Golden Eagle International, will soon be with the Taihua shopping malls to take the marketing model, that is, as long as the cardholder in the shopping malls card spending, in the original shopping malls spending a certain amount of money to send gift certificates on the basis of the gift certificates, plus part of the delivery of the bank to bear. For example, if the Golden Eagle celebrates its anniversary from December 15 to December 18, it will receive 188 for spending 300 or more, while the BOC Golden Eagle co-branded card will receive 200 for spending 300 or more.

B. Discount Cash Mode: The marketing mode adopted by the bank and the Auchan Supermarket for the store celebration, that is to say, the cardholder will enjoy a certain discount for spending with his card, and the merchant rebate will remain unchanged, and the part of the discount will be borne by the bank and the merchant each in half or otherwise agreed upon. The part of the discount will be borne by the Bank and the merchant respectively or agreed separately. For example, if our cardholders in Suzhou Auchan supermarket in December 1 to December 31, the anniversary of the store to enjoy 98% discount on card consumption, the supermarket directly to the discount cash back to the cardholder, the 2-point discount by our bank and Auchan each bear half.

C. Closed Store Sales Mode: Taicang Sub-branch and Taicang Five Star Electrical Appliances, Wujiang Sub-branch and Shengze Five Star Electrical Appliances adopt the closed store sales mode, i.e., the merchants are only open to the cardholders of our bank within a certain period of time, and enjoy certain preferential discounts. For example, Wujiang Shengze Five Star Electrical Appliances implemented a closed-door group purchase for BOC cardholders from 4:00 p.m. to 10:00 p.m. on December 10th, and customers participating in the group purchase were given a RMB 100 shopping coupon, which was provided by Five Star Electrical Appliances and could be used to offset the cash on the final transaction price.

For the marketing activities organized by each county sub-branch, the card department of the branch will subsidize no more than 50% of the total marketing cost of the activities based on the activities and advertising. The event promotion costs (including but not limited to advertising and promotion costs, production costs of promotional materials, etc.) will be expensed by each county sub-branch in their respective special promotion costs or by utilizing the existing advertising and promotion resources of the sub-branch. The card department of the branch will no longer subsidize the publicity expenses of each branch.

Third, event publicity.

The campaign publicity according to the publicity theme to distinguish between various types of publicity channels, the branch card department is responsible for organizing all the publicity work in the Suzhou city. 5 county sub-branches must be in accordance with the schedule progress, the use of their respective publicity and marketing channels for publicity. The amount of subsidy provided by the Card Department of the branch for the activity marketing expenses (gift expenses) of each sub-branch will depend on the degree of activity promotion carried out by each sub-branch. The specific activities of the publicity and responsibility arrangements are as follows:

Fourth, the activities of the cost:

(1) activities of the marketing costs

The activities of the "BOC city card card issuance marketing activities", "BOC credit card

The marketing costs of the local activities (including the five county sub-branches) will be borne by the head office and the county sub-branches. It is expected that the branch to bear 200,000 yuan, by the county branch matching to bear a total of 100,000 yuan.

(2) publicity costs

1, publicity material costs

A, BOC city card card marketing activities:

Outlet photo posters: 190, each 30 yuan, a total of 5,700 yuan

Publicity leaflets: 30,000, each 0.15 yuan, a total of 4,500 yuan

Payroll account, community Small posters: 1,000 sheets, RMB 3 per sheet, totaling 3,000 sheets

B. BOC card marketing activities:

Outlet posters: 190 sheets, RMB 30 per sheet, totaling RMB 5,700 yuan

2. Advertising and publicity expenses

All the advertisement and publicity resources of Suzhou urban area are adopted in the media advertisement purchasing project of the branch office in 2007 (the specific implementation of which shall be decided through negotiation and discussion). The specific implementation of the program is subject to discussion and decision. If the office is unable to arrange the advertising program according to the above advertising requirements, the card department of the branch will input additional relevant advertising expenses as appropriate). The MMS publicity costs are borne by the card department.

All advertisements of the branch should be made by the bank card line of the branch on its own initiative to strive for resources from the bank or arrange its own publicity and marketing programs. The cost will be borne by themselves.

The total cost of the branch card department in this activity is expected to be about 220,000 yuan.

V. Targets of the campaign

In the first quarter of 2010, BOC Metro Card issued 10,000 cards, and the direct purchase amount of bank cards reached 850 million yuan.