1, tap more traffic
The service object of the cake store is basically people who work and live in the surrounding area. However, the exposure radius of a traditional cake store is often only about 500M, so the amount of traffic it can get is often very limited. But after having a small program, the cake store can greatly improve its exposure radius, and then tap more traffic. This is because:
The small program comes with the function of "nearby small program", which can directly increase the exposure radius of the cake store from 500M to 5KM.For the cake store, after the exposure radius is increased, more people will know about themselves and understand them. In this way, more traffic can often be tapped.
2, so that the marketing activities to be fully spread
A variety of marketing activities, often can bring a lot of traffic, so many cake stores will launch a variety of hungry marketing activities to attract traffic. However, offline, the marketing activities launched by cake stores are often unable to form an effective communication, so the traffic that can be obtained is often very limited. But after having a small program, the cake store can make their marketing activities, get fast and full dissemination. This is because:
The small program comes with rich marketing plug-ins, and at the same time, it can be forwarded and shared to their friends and WeChat groups with one click. Under this premise, the cake store can often stimulate customers to actively and positively forward, share, and then bring a lot of traffic. For example, with the help of group buying plugin, launch: invite X friends to group buy, both enjoy XX discount; with the help of red packet plugin, launch: share XX activity page to friends, you can get XX yuan red packet and other activities. On this premise, often can inspire a large number of customers forwarding, sharing behavior. In the customer forwarding, sharing, often will produce fission effect, bring a large number of traffic.