For the 80.90 after the people talk about Coconut brand coconut juice is not strange, if the family conditions are better, and even from childhood to drink. Although the ingredients in Coconut Tree Coconut Juice are pure and the price point is not too high, but its thunderous packaging seems to have been engraved into the bones. Recently, Coconut Tree Coconut Juice followed the past style, directly opened a live broadcast, but never expected that the six-day live broadcast process was pinched several times, but the company is like the undead little strong general, still continue. And it was hotly debated by the public.

Why is the live broadcast controversial?

In the past impression, Coconut Group's slogan was really a bit vulgar, and was playing this rubbish with people. But at that time, the Internet was not as popular as it is now, that is, people have a problem with their packaging and publicity methods, but there is no way to do anything, and can not set off any public opinion. But now the popularity of the media, almost every household has a computer, cell phones and such equipment, so more people see such a scene will naturally express their views and opinions. After so many years, times are changing, and many netizens think that the slogan and style of the Coconut Tree Group should be changed! But in the course of the 6-day live broadcast, we found that we overthink, still the same flavor, still the same style.

How should we improve our brand image?

1, strengthen brand management. Coconut Group in the face of such controversy, in fact, the person in charge of the enterprise should also personally over the brand. The image shaping aspects as a priority issue, and then consider its development and sales aspects.

2, pay attention to the quality of the product. Although the slogan of the Coconut Group as well as the style of painting really let people feel surprised, but have to admit that they put the quality of the product but to the extreme. There are really no words for this.

Content summary.

Coconut Group live broadcast controversy, nothing more than the previous topic, that is, the promotional slogans are too vulgar, the painting style is hot and so on. But Coconut Group for this aspect of the problem does not think, no matter how to say, say it is rubbing, but dressed than the summer street many women are conservative. In fact, it is really difficult to define, from another point of view, this company's advertising is also very successful.