Introduction to Miqi Group

Miqi Food Company was born in 1994 in the ancient capital of Xi'an.

The company’s founder and current chairman, Mr. Feng Qingshan, has a simple and clear business philosophy. In his view, only excellent product quality is the prerequisite for all business operations, and no matter what the situation He insisted on this with a harsh attitude. This persistence enabled Miqi's business to achieve rapid development in the early stage. After ten years of hard work, Miqi Food Company has grown from a small food company with dozens of employees and a single product. The factory has developed into a modern professional food enterprise with nearly 3,000 employees and a rich product line. Beginning in 1996, Miqi Food Company began a regional market expansion plan. At the same time, it also diversified its products. By 2003, a complete product line of six major categories including mooncakes, cakes, bread, Western pastries, mid-points, and cold drinks had been formed, and Xi'an Miqi Food Co., Ltd., Harbin Miqi Food Co., Ltd., and Daqing Miqi Food Co., Ltd. were successively established. , Beijing Jinmiqi Food Co., Ltd., Changchun Miqi Food Co., Ltd., Xi'an Miqi Cold Drink Co., Ltd., Xi'an Taishi Food Co., Ltd. and other seven wholly-owned branches, with Heilongjiang and Shaanxi as the core markets, and their products radiate to dozens of places in the north. In large and medium-sized cities, it has gradually grown into a nationally renowned brand.

As a young enterprise, Miqi Food Company is praised in the industry for its vibrant, healthy and sound development. In terms of comprehensive evaluation of core indicators such as technology research and development, market concepts and operations, brand development, asset status, market share and absolute sales, Miqi Food Company deserves to be among the best. In August 2002, at the inauguration ceremony of the Xi'an Food Industrial Park, more than 300 industry elites from home and abroad gathered together to discuss the development of the industry. At this conference, Mr. Zhou Guangjun, Secretary-General of the China Baked Food and Sugar Products Industry Association, praised Miqi Food is "the leader of China's baked goods", and Mr. Tang Tianshu, director of the Food Management Department of the China Light Industry Association, called Miqi Company "a banner of China's food industry" and encouraged us to raise this flag well and make Miqi The bannermen were deeply encouraged.

Mi Qi Honor

Xi'an Mi Qi Food Co., Ltd.'s "Mi Qi" brand food (cakes, moon cakes, cakes, bread) has been recognized as a Xi'an famous brand product by the Xi'an Municipal People's Government. Valid until September 2006

In August 1997, Miqi mooncakes of Xi'an Miqi Food Co., Ltd. won the "97 Shaanxi Famous Mooncakes and Pastry Recommended Brands"

Xi'an Miqi Mooncakes in 1997 Food Co., Ltd. was listed as a "contract-abiding and trustworthy" unit by the Xi'an Administration for Industry and Commerce

The State Light Industry Administration and the China Baked Food and Sugar Products Industry Association awarded Xi'an and Harbin Miqi Food Co., Ltd. the Miqi brand Mooncakes were awarded the title of "Chinese Famous Brand Mooncakes" during the 1998 and 1999 Chinese Mooncake Festival

On March 13, 1998, Feng Yan, general manager of Xi'an Miqi Food Co., Ltd., was awarded the title of "Top Ten New Figures in the Shaanxi Food Industry in 1997"

On March 31, 1998, Feng Yan, general manager of Xi'an Miqi Food Co., Ltd., was selected as the first Shaanxi Province Outstanding Young Industrialist

In October 1998, the China Mooncake Festival Group The Committee awarded Miqi Mooncakes of Xi'an and Harbin Miqi Food Co., Ltd. the "98 China Mooncake Festival Mooncake Plaza Exhibition Golden Cake Award"

In December 1998, the Xi'an Consumer Association awarded Xi'an Miqi Food Co., Ltd. Qi series cakes were the first recommended products to consumers in 1999-2000

In June 1999, "Zhang Kun" of Xi'an Miqi Food Co., Ltd. won the first National Baking Technology Decorated Cake Technology Competition (National Vocational Skills Competition), won the silver medal in the team competition

In June 1999, "Han Qinggang" of Xi'an Miqi Food Co., Ltd. won the first National Baking Technology Decorated Cake Technology Competition (National Vocational Skills Competition) Silver Medal in the Team Competition

On October 8, 1999, the Shaanxi Provincial Consumers Association awarded Xi'an Miqi Food Co., Ltd. the "Three Best" Advanced Units in 1999

Xi'an and Harbin Rice Miqi Mooncakes of Qi Food Co., Ltd. won the famous brand mooncakes of China Mooncake Festival in 2000, 2001 and 2002

In March 2000, Xi'an Consumer Association awarded Xi'an Miqi Food Co., Ltd. "Excellent Unit for Allowing Consumers to Consume Clearly"

In December 2000, Xi'an Miqi Food Co., Ltd.'s cakes, breads and mooncakes were awarded the 2000-2001 Trustworthy Enterprise and Ideal Brand by the Shaanxi Provincial Consumers Association

2001 Miqi Food Co., Ltd. has passed ISO9001 international quality system certification.

In June 2001, Xi'an Miqi Food Co., Ltd.'s "Miqi Brand Walnut Crisp" won the title of Chinese Characteristic Pastry

Xi'an Miqi Food Co., Ltd. was listed as one of the most famous pastries by the Xi'an Municipal People's Government The "Contract-abiding and Promise-keeping" unit is valid until 2005

On September 17, 2001, Miqi mooncakes produced by Xi'an Miqi Food Co., Ltd. Won the 2001-2002 Trustworthy Mooncake in the "Mooncake Enterprise Public Commitment" activity

In September 2001, Miqi Mooncakes of Xi'an and Harbin Miqi Food Co., Ltd. were included in the "Chinese Famous Cakes" CCTV advertising broadcast< /p>

On October 24, 2001, Xi'an Miqi Food Co., Ltd. was awarded the Excellent Private Enterprise for 1999-2000 by the Xi'an Administration for Industry and Commerce and the Xi'an Private Enterprise Association

2002 January In May 2002, Xi'an Miqi Food Co., Ltd.'s "Miqi" brand series of food products were listed as recommended products in 2002 by the Shaanxi Provincial Consumers Association

In May 2002, Xi'an Miqi Food Co., Ltd. won the 3rd National Won the gold medal in the Baking Technology Mooncake Technology Competition (National Vocational Skills Competition)

In May 2002, Xi'an Miqi Food Co., Ltd. won the gold medal in the 3rd National Baking Technology Decorated Cake Technology Competition (National Vocational Skills Competition) Skills Competition)

In May 2002, "Han Qinggang" of Xi'an Miqi Food Co., Ltd. won the "Weiyi Golden Diamond Cup" Third National Baking Technology Decorated Cake Technology Competition (National Professional Skills Competition), won the Encouragement Award

In May 2002, "Zheng Xiaofeng" of Xi'an Miqi Food Co., Ltd. won the "Weiyi Golden Diamond Cup" Third National Baking Technology Bread Competition (National Vocational Skills Competition ), won the Encouragement Award

In May 2002, "Zheng Xiaofeng" of Xi'an Miqi Food Co., Ltd. won the gold medal in the 3rd National Baking Technology Mooncake Technology Competition (National Vocational Skills Competition)

In May 2002, Xi'an Miqi Food Co., Ltd.'s "Miqi brand crystal cake" won the title of Chinese Famous Dishes

On May 18, 2002, Xi'an Miqi Food Co., Ltd. was awarded the title of Chinese Famous Dishes The Baked Foods and Confectionery Products Industry Association and the National Cake Shop Committee named China's Top Ten Cake Shops in 2002

On July 30, 2002, Xi'an Miqi Food Co., Ltd. has standardized mooncake production and has excellent reputation. Its mooncake products have continued Passed the three-year national special quality inspection and was awarded the honorary title of "National Trustworthy Mooncake Gold Medal Enterprise" in 2002

On November 26, 2002, Xi'an Miqi Food Co., Ltd. carried out the "Integrity Promotion" in 2003-2004 , anti-fraud" activities" was rated as an honest unit by the Xi'an Consumers Association

In 2003, Miqi Food Co., Ltd. passed the ISO9001-2000 international quality system certification and HACCP international certification. In the same year, it was awarded the title of "Top Ten National Cake" by the China Food Industry Association.

In February 2003, Xi'an Miqi Food Co., Ltd. was recommended by 24 financial institutions in Shaanxi Province, approved by the Shaanxi Banks Association, and submitted to the Shaanxi Provincial People's Government for approval, and was rated as the first batch of "Integrity Enterprises" ”

In March 2003, Xi’an Miqi Food Co., Ltd. was rated as the “Honest and Trustworthy Food Enterprise” of Shaanxi Province for 2002-2003 by the Shaanxi Provincial Food Industry Association

Xi’an Miqi Food Co., Ltd. is a member of Shaanxi Baking Industry Association and China Baked Food and Sugar Products Industry Association

On August 13, 2003, Xi'an Miqi Food Co., Ltd.'s Brilliant Golden Moon Mooncake Gift Box\Royal Tribute Mooncake Gift Box won the first Xi'an Best Packaging Award for Moon Cake Festival

On April 15, 2004, according to the "Shaanxi Province Famous Brand Product Recognition Measures", Miqi brand Miqi Food was recognized as a "Shaanxi Province Famous Brand Product" by the Shaanxi Province Famous Brand Strategy Steering Committee ", Validity period: April 1, 2004 to March 31, 2007

In May 2004, Xi'an Miqi Food Co., Ltd. won the 5th National Baking Technology Competition (National Vocational Skills Competition) , won the gold medal in the team competition

In May 2004, "Qiao Haimin" of Xi'an Miqi Food Co., Ltd. won the 5th National Baking Technology Competition "Youli Cup" National Bread Technology Competition (National Vocational Skills Competition ), won the silver medal

In May 2004, "Zhang Xueqiang" of Xi'an Miqi Food Co., Ltd. won the 5th National Baking Technology Competition "Youli Cup" National Bread Technology Competition (National Vocational Skills Competition ), won the prize of excellence

In May 2004, "Liaqun" of Xi'an Miqi Food Co., Ltd. won the 5th National Baking Technology Competition "Shunnan Stuffing Cup" National Mooncake Technology Competition (National Level Vocational Skills Competition), won the gold medal

In May 2004, "Sun Weiguo" of Xi'an Miqi Food Co., Ltd. won the fifth national baking technology competition "Shunnan Stuffing Cup" National Mooncake Technology Competition ( National Vocational Skills Competition), won the bronze medal

In May 2004, "Qiao Caifeng" of Xi'an Miqi Food Co., Ltd. won the national cake decoration technology in the 5th National Baking Technology Competition "Weiyi Golden Diamond Cup" Won the gold medal in the competition (national vocational skills competition)

In May 2004, "Chen Qiu" of Xi'an Miqi Food Co., Ltd. won the national decoration in the fifth national baking technology competition "Weiyi Golden Diamond Cup" Won the silver medal in the Cake Technology Competition (National Vocational Skills Competition)

In May 2004, "Chen Ming" of Xi'an Miqi Food Co., Ltd. won the "Weiyi Golden Diamond Cup" in the 5th National Baking Technology Competition "Won the bronze medal in the National Cake Decoration Technology Competition (National Vocational Skills Competition)

In May 2004, "Li Ningbo" of Xi'an Miqi Food Co., Ltd. won the "Maintenance Award" of the 5th National Baking Technology Competition. Won the Excellence Award in the "Yijin Diamond Cup" National Cake Decoration Technology Competition (National Vocational Skills Competition)