Haidilao mainly took a fancy to Little Sheep’s formula for capturing people’s hearts, and its management was lax, so it was acquired. There is no secret. Zhang Gang, the founder of Little Sheep Hotpot, decided to start his own business after graduation, so he set his sights on the hotpot market. He opened a local hotpot restaurant with local characteristics, and the business was pretty good. After experiencing this small success, Zhang Gang decided to continue to promote his hotpot restaurant to more places. Slowly, the brand Little Sheep became famous in the country, and many people came here to visit it. Try it.

Little Sheep was so popular back then that it opened a new franchise store in just three days. In just 3 years since its establishment, its daily turnover has reached a peak of 170,000 yuan. There are thousands of chain stores across the country. The heyday of Little Sheep has achieved success. With an annual revenue of 4.33 billion, it has become the champion domestic catering company.

Unfortunately, the good times did not last long. Due to the management's decision-making errors, Little Sheep gradually declined. At that time, Zhang Gang wanted to improve the image of Little Sheep by raising the franchise fee. But as a result, the franchisees were unwilling, and negotiations between many franchisees and Little Sheep broke down. Then there is the entry of Yum Group. Everyone knows that Yum can be said to be the leader in the catering industry, but after it entered Little Sheep, it has been interfering with Little Sheep's company marketing, disrupting Little Sheep's market plan.

For a time, Little Sheep began to expand rapidly, from north to south, and even opened abroad. There were Little Sheep in places like Los Angeles and Toronto. It was said that Little Sheep could open a new store in three days at that time. Of course, there was a behind-the-scenes story A large part of the reason is because Zhang Ganghui has an eye for talents and poached Sun Xianhong and Lu Wenbing from Mengniu, and also gave out 5% of the equity. Lu Wenbing also brought rewards to Zhang Gang and made the company go public. In addition to Lu Wen Bing and Yang Yaoqiang were also great contributors to Little Sheep. Zhang Gang trusted him very much and gave him almost all rights in the domestic market.

Later, with the rise of other domestic hot pot brands, this situation of internal and external troubles caused Little Sheep to fall again and again. In the past few years, Little Sheep has started its own transformation plan, trying hard to integrate into the circle of young people. Whether it is decoration or services, they are all based on the needs of young people. However, it may not be easy for Little Sheep to rise again.