There must be a future. As a traditional service industry in the tertiary industry in China, the catering industry has maintained a strong growth momentum. At the same time, the quality and connotation of the catering industry in China have also undergone major changes. The business scope and market space of the industry are constantly expanding, the business grade and enterprise management level are constantly improving, the business format is increasingly rich, and the characteristics of diversification of investment subjects and consumer demand are more prominent. Even after a hundred years, unless people don't eat, there will be development prospects! But I don't think it's easy to do any job well. This is my search hope, it will help you.

In recent years, the catering industry in China has developed very rapidly. According to relevant statistics, the growth rate of catering industry is higher than other industries 10 percentage point or more. It can be said that China is welcoming the great development period of food and beverage industry, with huge market potential and very broad prospects. On the other hand, the catering demand is complex and changeable, and its consumption taste and psychology may change with the change of social environment. Catering enterprises must see clearly the development trend of the catering market and choose appropriate marketing methods according to their own conditions and environmental conditions in order to succeed in the fierce market competition. The author believes that the future development of catering marketing will mainly follow the following ten directions.

First, take the road of high-quality and efficient fast food.

With the acceleration of urban life and the improvement of residents' income level, the demand for fast food is increasing, and fast food restaurants with high quality, low price and high efficiency will be welcomed by residents. Mr. Qian Xuesen, a famous scientist in China, once suggested that fast food centers should be established in some big cities in China to meet the dietary needs of the masses with high efficiency and low cost of scale operation, accelerate the pace of socialization of housework and promote China's economic development. In fact, there are many restaurants and various catering enterprises all over China, which have achieved good economic benefits by operating fast food business. Please look at the following example.

Jiaxing Wufangzhai challenges foreign fast food. Drawing nutrition from the brand awareness, strict technology and management of foreign fast food, and getting rid of the traditional management mode of front store and back factory, 1995 built a modern factory covering an area of 70 mu by self-financing, and the output of zongzi rose to 65.438+0.5 million in that year. By the end of June, 1996, 18 had actually sold150,000 zongzi. In half a year, we completed the sales and profits of the previous year and began to export to Japan and other places.

There are more than 10,000 hot pot restaurants in Chongqing, and the competition is fierce. Among them, fool hotpot restaurant is in a favorable position in the competition because of its low price and advantages of scale operation. These three chain stores receive thousands of customers every day. Although the profit of a single customer is meager, the total profit is still considerable through small profits but quick turnover.

Changzhou Wujin Hotel is a two-star hotel, aiming at the general public's pursuit of cheap and affordable travel, it organizes fast food to be sold in the market. In May last year, the fast food business reached more than 70,000 yuan, and the monthly catering income exceeded one million yuan for the first time.

Enterprises specializing in steamed bread have appeared in Nanjing, using modern machinery and equipment.