A) Guide the organization to establish a more comprehensive and mature quality management system. Compared with ISO 900 1, ISO 9004 provides a guide for a wider range of objectives of the quality management system. In addition to effectiveness, the standard also pays special attention to continuously improving the overall performance and efficiency of the organization; For those organizations whose top managers want to pursue continuous performance improvement and exceed the requirements of ISO900 1, ISO 9004 recommends guidelines; Described the processes or activities that a more comprehensive quality management system should include for various organizations;

B) The application of ISO 9004 will benefit all interested parties in the organization. Identify and meet the needs and expectations of its customers and other interested parties (personnel, suppliers, owners and society) in order to obtain competitive benefits and realize them in an effective and efficient way.

C) An effective way to guide the organization to transition to TQM. TQM (Total Quality Management): "An organization takes quality as the center, based on full participation, and aims to achieve long-term success through satisfying customers and benefiting all members of the organization and society". ISO/TC 176/N474R: considering the requirements of quality award-related programs or similar activities, ISO 9004:2000 is intended to play a role in providing performance improvement guidelines and assisting organizations in promoting TQM.