Marketing didn't do well.

Stick John is not the pizza product itself is outdated, in fact, stick John both history, and brand awareness, and now do not do well is the key to marketing is not doing well.

Stick John in China's slow expansion, market performance is less than ideal, from the specific operation, but also showed that the water is not suitable for the franchise mode itself, light mode, risk is small, packaged to join the headquarters, it is possible to reduce the cost of management, packaged to join the performance of the stick to join or stick to the John under pressure under the strategic adjustments.

In the number of stores, according to public reports, in November last year, the official website of the stick John shows 45 stores in Beijing, but currently the official website of the stick John shows 39 stores in Beijing, in the survey, to determine the operation of the stick John stores only 29, the other are stores phone is not working, and part of the official website shows the address of the shopping center staff confirmed that there is no stick John stores in the shopping center.

Stick John is one of the well-known pizza brands in the United States, according to the official website, in 2003, the first restaurant in East China, stick John opened, as of now, stick John in the world has nearly 4,000 restaurants, more than 160 stores in China.