Mid-Autumn Festival Moon Cake Activity Plan 1 Activity Objectives: Know that Mid-Autumn Festival is a traditional festival in China, and there are customs such as enjoying the moon and eating moon cakes; Try to express the patterns and patterns of moon cakes on dough by die printing.
Activity preparation: flour, moon cake mold, hat, tablecloth and mask music.
Activity process:
First, the Mid-Autumn Festival, the Mid-Autumn Festival.
Do you know the special festivals in China? ? The origin of Spring Festival, Lantern Festival, Tomb-Sweeping Day, Dragon Boat Festival, Mid-Autumn Festival, Respect for the Elderly, Mid-Autumn Festival and related legends and customs such as "the Goddess Chang'e flying to the moon" and "Houyi Shooting Day". There are many customs of eating moon cakes and enjoying the Mid-Autumn Festival with different forms, but they all entrust people with infinite love for life and yearning for a better life.
Second, look at moon cakes and say moon cakes.
Talk about the difference of moon cakes.
Different shapes-generally round, square, heart-shaped and so on
Different patterns-moon cakes have patterns, some have patterns, and some have different text fillings-red bean paste, roses and fresh meat
Different production methods (different materials)-ice cream, ice skin, Guangdong style, Soviet style?
Third, make moon cakes
Discussion: What methods can we use to make moon cakes?
Teacher's demonstration: first, take a proper amount of dough, knead it in your hand, and gently press it with a mold to keep the surface of the moon cake smooth. Take out the plastic knife and carve patterns on the moon cake.
Fourth, free to choose materials for production.
Observe the situation of children's production, and give tips, demonstrations and other help in a timely and appropriate manner. (Playing music)
5. Introduce and display homemade moon cakes.
VI. Extension of activities:
Take the prepared moon cakes to the canteen for steaming, and let the children taste the moon cakes made by themselves.
Mid-Autumn Festival Moon Cake Activity Plan 21. Activity Background:
With the arrival of the Mid-Autumn Festival, a traditional festival of the Chinese nation, many merchants aim at the business opportunities of the Mid-Autumn Festival and make full articles around moon cakes and other Mid-Autumn Festival gifts. Based on "xxx", a leading pastry enterprise, we seize the favorable opportunity of Mid-Autumn Festival, and strive to realize the development of new forms of brand moon cake promotion and formulate this promotion planning and design.
Second, the promotion objectives:
1, the consumption of Mid-Autumn moon cakes will drive the sales of stores, and the sales of moon cakes will be activated by the image of stores. Reunion month, reunion feeling, "Taoxiang Village Moon Cake" sent home.
2. Infect customers through the good words and deeds of Mid-Autumn Festival ambassadors when giving gifts, and enhance the corporate image.
3. Provide convenience for customers and attract more customers.
4. Communicate feelings for customers.
5. Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.
6. Increase the competitive means of enterprises and make differences.
Third, the analysis of commodity promotion environment:
(A) the macro market factors have a great impact on enterprises, and these factors are beyond the control of enterprises. Enterprises can only study the macro-environment and its changes, and look for opportunities that are beneficial to them, so as to occupy the market and obtain greater economic benefits.
Macro-environmental factors mainly include:
1. Demographic factors: Mid-Autumn Festival, family reunion, consumers are more concentrated, which is conducive to commodity promotion.
2. Economic factors: during the financial crisis, domestic demand was stimulated and consumption was stimulated.
3. Social and natural factors: The people of China attach importance to this traditional festival, and driven by the cultural atmosphere, it has also set off a consumption storm.
(2) "Customer is God". Only when the products we promote meet the needs of consumers and win their trust can families reunite in the Mid-Autumn Festival and "xxx moon cakes" bring you happiness.
1. Consumer's consumption behavior and psychology: I miss my parents more during the Mid-Autumn Festival; Family reunion for the Mid-Autumn Festival. In the Mid-Autumn Festival gifts, visits by relatives and friends and other consumer behaviors, consumers have their own psychology in product selection during the consumption process, and the promotion should grasp the consumer psychology and promote it reasonably.
2. Service level required by consumers: In the relatively fierce competition of Mid-Autumn Moon Cake Market, consumers are pursuing high quality and low price, and Daoxiang Village Moon Cake Time-honored brand has various market advantages. Meet the needs and improve the service level.
3. Analysis of consumers' purchasing power: Consumers pursue products that can meet their greatest needs and are inexpensive. Our promotion is based on low price and high quality, which really brings benefits to customers and adapts to their purchasing power.
4. Analysis of consumers' consumption environment: Among many moon cake promotion activities, consumers have a lot of choices. We will maximize the promotion environment and improve the service quality during the promotion process, which is a real win-win situation for consumers.
(3) Modern society is a competitive society, and the competition for "Mid-Autumn Moon Cake" will be more intense. Only by defeating the competitors can we make our "Taoxiang Village Moon Cake" have greater sales and gain greater profits.
1. Competitor's strategy: In the same period, we will use various ways to promote sales, such as shopping mall promotion, supermarket promotion, and combine with other products to promote sales.
2. Competitor's goal: to further expand the brand effect and improve the sales profit.
3. Advantages and disadvantages of competitors: the advantage is that the scope of expansion is wide; The disadvantages are single means, high cost and inconvenient transportation.
4. Competitor's response mode: there is a complete service organization and all departments cooperate effectively, which can meet the needs of consumers in time and accept the feedback from consumers.
(D) Analysis of internal environment
1. resources: can contact with manufacturers in time, and will not cause commodity accumulation or out of stock.
2. Competitiveness: high quality and low price: convenient transportation: strong teamwork ability and diversified service means.
3. Logistics input and output: convenient transportation and basically "zero inventory".
4. Production and operation: assembly line, quality assurance and efficient production.
Fourth, advertising analysis:
1. advertising goal: to realize the truth and extensive promotion activities through large-scale advertising.
2. Advertising expenses: 1000 yuan
3. Advertising information: promoting brands, enhancing influence, expanding sales channels and increasing sales.
4. Advertising media: newspapers and leaflets
5. Evaluation of advertising effect: achieve the purpose of promotion during the festival and establish the brand awareness of Daoxiang Village in consumers' hearts; Further promote the corporate culture of Daoxiang Village's time-honored brand!
V. Activities:
1, time: x month x day-the day before Mid-Autumn Festival
2. Location: Activities are limited to xxx city.
3. Activity preparation:
1), arrange a certain amount of transport vehicles and "Mid-Autumn Festival Ambassador".
2) Drivers must be familiar with urban driving routes, and it is required to reduce time consumption and improve transportation efficiency as much as possible.
3) Educate "Mid-Autumn Festival Ambassadors" in language and actions, and learn how to deal with problems.
4) Properly improve the selling price of moon cakes to maximize the overall profit.
5) Contact the card dealer to buy a certain number of exquisite cards, preferably cards that can be classified according to different recipients, such as lover cards, relatives cards and friends cards.
4. Promotion of activities: Put up posters in the shopping mall about one week before the implementation of the activities to promote the activities, or strengthen the publicity breadth through newspapers, radio and other channels. However, it can only be implemented after a certain cost accounting. Publicity should be concise and easy to understand, and special circumstances need to be explained.
Six, matters needing attention:
1. Customers should pack the gifts according to their requirements, and ask and register the detailed address and the best delivery time. It is best to ask customers to provide their contact numbers and the contact numbers of the recipients so that they can get in touch under special circumstances when giving gifts.
2. The words and deeds of the "Mid-Autumn Festival Ambassador" represent the honor of the shopping mall. We must strictly select the "Ambassador", have a good image and language affinity, and educate the "Ambassador" about possible problems.
3. In order to avoid some problems, the delivery of this activity can only be limited to Mid-Autumn Festival gifts, and cash cannot be involved. Gifts must be inspected when packaging, and cash cannot exist.
4. Due to the possibility of customer rejection, it should be explained in the event promotion, and it should be explained that the mall contacted the original gift and returned it to the customer.
5. In case of rejection or customer's absence, the "ambassador" must contact the person in charge of the mall as soon as possible, inform the situation, and then proceed to the next task, and the relevant personnel of the mall will contact the customer or the recipient for inquiry and solution.
6. The gift must be the product purchased by the mall, and the buyer must leave the real contact number and name. If it cannot be returned due to the wrong number left, the mall has the right to dispose of the goods after 7 days, which should be explained during the publicity or activities.
7. The self-written message in the card is the most sincere wish of the customer to the recipient, and it is a frank expression of emotion. Therefore, the selection of the card must pay attention to its exquisite appearance and the text connotation inside. If the price of moon cakes is adjusted, the card can also be changed to a desk calendar, etc. Of course, there should be an introduction to the shopping mall. It's publicity.
Mid-Autumn Festival moon cake activity plan three goals:
1, understand the origin of Mid-Autumn Festival, and know the basic cultural customs.
2. By observing and recording the changes of the moon, we can know the relationship between festivals and the moon and arouse children's interest in astronomical phenomena.
3. Cultivate children's understanding and cognition of logarithmic concepts and classify and compare graphs through various moon cakes.
4. Develop children's oral expression ability by collecting information and telling stories.
5. Create children's songs of "Moon and Moon Cake" and enjoy songs related to performance.
6. Exercise of hands-on operation ability.
activity
1-the changing moon
Activity purpose:
1, activity process:
1 From the first day of August in the lunar calendar, children are required to observe and record the moon with their parents at home. Children record their findings in the form of paintings, and parents record them in words.
After coming to the park the next morning, I told each other about my observations.
2. After the Tenth Five-Year Plan, take your own records to the kindergarten, hang them in the designated place, look at each other and find out the law of the moon's change.
3. From the 16th, after observation in the evening, and after coming to the park in the morning, record your observations and tell each other.
4. After keeping records for one month, guide children to summarize and express the changing law of the moon and stimulate children's interest in scientific phenomena.
Activity reflection: Parents' awareness of cooperation needs to be improved. Only Jin Chun, Zheng Yang and other children have recorded it completely and carefully. Other children's records are only written by adults, and children only tell it, and there are too few senses to participate. Some parents may think that this matter is irrelevant to their children's development, so after the child asked, they did not actively cooperate and did not observe the moon with their children, so when the teacher asked him to tell about the discovery, the child was helpless.
Parents' educational concept has changed.
Activity 2-Making moon cakes (parent-child activity)
Activity purpose:
1, activity requirements:
1, in the activity, parents let their children do it, and parents only play the role of helping and guiding.
2. When you enter the activity room, you should speak in a low voice on the principle of not affecting others.
3. After the activity, tidy up everything and put it back.
4. Prepare materials for making moon cakes (rolling pin, panel, mold and moon cake stuffing), and prepare the oil surface and water surface in a unified way.
Activity process:
1, children and parents make moon cakes together.
2. Put the prepared moon cakes in the oven.
3, outdoor traditional games-sticking plaster, cutting watermelon, * * * with participation.
4, indoor games-grab chairs, parents and children play separately.
5. Taste moon cakes.
Extension activities: After the Tenth Five-Year Plan, you can take the mooncake packaging box to the kindergarten, hold an exhibition on mooncake packaging, and visit and appreciate the beautiful packaging; Design and manufacture packaging containers to give full play to children's imagination and creativity, as well as their perception, understanding and expression of beauty.
Mid-Autumn Festival Moon Cake Activity Plan 41. Activity Background
The Mid-Autumn Festival on August 15th is a traditional festival in China. Every time we miss our relatives, moon cakes become the best gifts for our relatives and friends to express our blessings.
Second, the theme of the event
I miss my relatives twice during the festive season, and mooncakes convey the true feelings.
Third, the purpose of the activity
1, establish the humanistic image of xx, and promote the increase of sales at the same time.
2. Provide convenience for customers and attract more customers.
3, increase the visibility and reputation of enterprises.
4. Disseminate corporate image and enhance brand image.
Fourth, the activity time
The eighth day of the eighth lunar month-August 15th * * * eight days.
V. Promotion places
Counters in major shopping malls, supermarket windows and franchise stores.
VI. Activities
1, group purchase business, group purchase discount, convenient for all units and institutions to distribute benefits, and free delivery (within 5 miles) for those who spend more than 1000 yuan at one time.
2. According to different groups of people, we have developed mooncake gift boxes with different prices, which are the first choice for gifts to relatives and friends, as well as holiday gifts.
3. When shopping is over 180 yuan, you will be given a beautiful gift box or a 30 yuan voucher, which can be exchanged for any goods in the store.
4. When shopping, give a beautiful gift (such as candy and other beautiful small gifts).
Seven, publicity methods
Posting posters, distributing leaflets and advertising through radio, television and other media at various sales locations.
Eight, the store decoration
The environment layout of the restaurant and lobby should highlight the Mid-Autumn Festival atmosphere of "peace, reunion and celebration" as far as possible.
Nine, dining characteristics
1, September 14, make a large moon cake and display it in the lobby during the day to create a festive reunion atmosphere. Before the formal meal, set up a big incense table, put the moon cakes on the incense table, invite the hotel general manager and star representatives to come up and cut the moon cakes, and announce the start of the reunion dinner.
2. There is a main table (about 10 people) in the middle of the dining room for the crew and stars attending the reunion dinner. In principle, each hotel invites a crew.
3. According to the needs of tourists, make the reunion banquet standards of economy, warmth and luxury, and provide menus respectively. The names of the dishes listed in the menu must have the meaning of "reunion", which is specifically implemented by the hotel. Our company publicizes in a unified way, and the specific ordering will be contacted by the travel agency itself with the hotels until the reservation is finished.
Mid-Autumn Festival Moon Cake Activity Scheme 51. Name of the activity: Tuantuan Yuanyuan celebrates Mid-Autumn Festival, and the baby skillfully makes moon cakes.
2. Activity time: 9: 30 am on Saturday, September 29th, 20xx.
III. Venue: xx Baking Workshop at the intersection of xxx Street and Dongtianguang Road in xx District.
4. Activity preparation: Coffee-venue, guiding operators, diy moon cake raw materials, small gifts, packaging boxes, and whether you enjoy discounts when buying moon cakes or other foods in the store on the same day.
Ritual capital-activity sign-in books, pens, balloons, hula hoops 10, one red ribbon, two Christmas trees, several paper moons, several ropes, two baskets and audio equipment.
5. Activity fee: There is no other fee except the raw material fee for moon cakes, and each moon cake is 8 yuan.
Registration method: online registration/telephone registration/direct registration in kindergarten or in-store.
Requirements:
1, leave the basic information of the baby (baby's name, date of birth, contact information, number of people present)
2. Number of mooncakes to be made/unit: pieces.
3. Pay the activity raw material fee directly after registration. Anyone who fails to pay the raw material fee for registration is invalid.
Vii. payment method: AliPay payment /xxxx kindergarten xxx early education center pays cash,
Address: No.8, Building a 18, xxxX Community, intersection of xxx Street and Yikuang Street, XXX District.
Tel: xxxxxx
VIII. Activity Flow:
1 Introduce the origin of Mid-Autumn Festival and moon cakes.
The fifteenth day of the eighth lunar month is the traditional Mid-Autumn Festival in China, and it is also the second largest traditional festival in China after the Spring Festival. August 15th is just in the middle of autumn, so it is called Mid-Autumn Festival.
Another way of saying the origin of Mid-Autumn Festival is:
The fifteenth day of the eighth lunar month is just the moment when rice is ripe, and all families worship the land god. The Mid-Autumn Festival may be the legacy of the Autumn Newspaper.
The legend of Mid-Autumn Festival is very rich, and the fairy tales such as the Goddess Chang'e flying to the moon, Wu Gang's felling of laurel and Jade Rabbit's smashing medicine are widely circulated.
During the Mid-Autumn Festival, there are few clouds and fog, and the moonlight is bright and bright. In addition to holding a series of activities such as enjoying the moon, offering sacrifices to the moon, eating moon cakes and wishing reunion, some places also have activities such as dancing grass dragons and building pagodas. In addition to moon cakes, all kinds of seasonal fresh fruits and dried fruits are also delicious food on Mid-Autumn Festival.
Long, long, long ago, moon cakes appeared in China. The origin of the name "moon cake" is said to be that in the Mid-Autumn Festival of a certain year, when Xuanzong and Yang Guifei enjoyed the moon and ate Hu cake (Hu cake, the former name of moon cake), Xuanzong thought that "Hu cake" was not pleasant to listen to, while Yang Guifei, with a rosy face and lips, looked up at the bright moon, and her thoughts surged, and the word "moon cake" came out casually. Since then, "moon cakes" have replaced "Hu cakes" and spread among the people.
Another way of saying moon cakes is:
It is said that eating moon cakes in Mid-Autumn Festival began in Yuan Dynasty. According to legend, Zhu Yuanzhang hid the note in the cake to inform all the heroes.
The news of righteousness, and achieved success, Zhu Yuanzhang was so happy that he quickly handed down a message that in the upcoming Mid-Autumn Festival, all the soldiers and people would have fun together, and the "moon cakes" that were secretly transmitted when they started fighting that year were given to the ministers as seasonal cakes. Since then, the production of "moon cakes" has become more and more elaborate, with more varieties, such as discs, and has become a good gift. After the Mid-Autumn Festival, the custom of eating moon cakes spread among the people. Everyone sees and eats more moon cakes. I'm afraid not many people know about this professional practice ~ ~ ~
The Mid-Autumn Festival is coming. Let our parents take their babies to experience a special diy trip of mooncakes today!
2. Please ask the staff to guide the baby's parents to visit the preparatory procedures for making moon cakes.
3. Start making moon cakes
(1), under the guidance of the staff, we started to make mooncakes according to the number of mooncakes we reported (the staff required that each family should have a baby, accompanied by a parent, and the rest of the parents would watch).
(2), unified into the oven after baking.
(3) Wait for the moon cake to come out.
4. Parent-child games
(1), caterpillar
Preparation: small hula hoops 10, ***5 groups, 3 people in each group, 2 hula hoops.
Rules: Each family sends a child and two adults, and three people line up in a column. The first trap is on the first two people, and the second trap is on the last two people. See which group finishes the prescribed route. In order to increase the difficulty, obstacles such as wooden bridges and caves can be set up on the route.
(2) Pick the moon
Preparation: several paper moons, several ropes, two Christmas trees and hula hoops 10.
Rules: Divide into two groups, with 5 families in each group, and cross the obstacle in the form of relay. Parents pick up the baby, pick up the moon hanging on the tree, return to the starting point and put it in the basket of this group to see which group finally wins the most moon.
(3) Where does the moon run?
Preparation: a red ribbon, a yellow balloon,
Rules: Divide all families into two groups, pick up the baby and stand on both sides of the ribbon, the teacher throws a yellow balloon into the sky, and the parents touch the balloon with any part of the baby's body. If the balloon falls to the ground on which side, which group loses.
5. Take out the moon cakes and pack them.
If you want to take this special handmade moon cake as a gift, McPhee Baking Workshop has prepared a gift box for you to choose from.
Gift box (packaging is counted separately)
Nine, the end of the activity