Two issues of "Happy Twist" won five Japanese crowns

Two issues of "Happy Twist" won five Japanese crowns, and the "Happy Twist" jointly created by Youku and Mahua FunAge quickly went out of the loop as soon as it was launched, and the market share of real-time feature broadcast of this program reached 24.35%. "Happy Twist" won five Japanese crowns in two issues. Two issues of "Happy Twist" won five Japanese crowns. 1

Mahua FunAge's group ensemble "Happy Twist" was launched for two issues, which has been considered as a clear way for the audience. Mahua FunAge, who used to focus on "content is king" in stage plays and big screens, did not play any new tricks in the first group ensemble.

The content of the program is basically the same as other variety shows of the same type, mainly playing games in teams. Although this new program has not played new tricks, the charm of "Shen Ma is a happy planet" has attracted a large number of viewers for the program.

according to the data collected by the professional statistical platform, the program has been on the air for 1 days, of which 5 days have topped the "broadcast market share" of webcasting variety, while the other half of the time is occupied by the multi-platform five-Kazakhstan.

Wuha is an old variety show, and the guest lineup is very strong. Especially this season, it also brings together artists from the laughing fruit culture. In addition, with the presence of Lu Han, a top-notch bean lover, the appearance of this program is really good.

The variety "Five Ha" is broadcast on two platforms, while "Happy Twist" is only broadcast on the opposite platform. From this, we can see that this new variety can still occupy 1/2 of the Japanese crown seats in front of strong opponents, which further illustrates the power of this program "Happy Twist".

The highlights of Happy Twist mainly come from three aspects:

1. Shen Teng

As the most famous and outstanding comedy star in the entertainment circle, Shen Teng has never let the audience down.

whether on the big screen or on the small stage, Shen Teng has a great sense of humor, and he was born with a joke. Seeing the video of Shen Teng on the Internet, I want to click on it. This should be the subconscious mind written in the bones by many viewers. Getting happiness from Shen Teng can really soothe the hard hearts of many social animals in the workplace.

2. Mary

Mary and Shen Teng * * * are called the "two door gods" of Mahua FunAge. In terms of humor and humor, Mary may not lose to Shen Teng, mainly because Mary spent part of his experience on his family, so Mary is rarely seen in the variety show.

This time, the whole army of Mahua FunAge made great strides towards the field of variety, and Mary's performance in the first ensemble was also very good. Grafting and throwing stems are very comfortable, always showing the sense of humor of high-quality female comedians.

3. Family Bucket of Twist

Apart from the high popularity of Shen Teng and Mary, Allen, Chang Yuan and other artists of the company rarely appeared in variety shows in the past, especially this ensemble recorded together in the name of family members. They really took this program as an egg to hatch carefully.

A group ensemble is a group ensemble. Every guest on the program is the host of the program, and they all sincerely hope that this program will be a hit, so every member has devoted himself to it.

This is probably the real reason why this ensemble, which didn't join Top Stream, was able to get five "broadcast market share" titles in 1 days.

Broadcast market share

For the specific meaning of the indicator "Broadcast market share", I also specially consulted relevant materials. This indicator refers to the actual feature broadcast rate of network variety shows/online dramas on the network.

This indicator removes the broadcast data related to the marketing of the works, such as tidbits, specials and trailers, and fully reflects the actual broadcast rate of the works themselves.

Therefore, the little-publicized "Happy Twist" became an explosion after it was launched, and reached a 55-5 situation with the competitor Wuha, which was broadcast on dual platforms. It can be seen that this happy twist ensemble really brought a lot of joy to the audience.

It has always been an unchanging truth in the comedy world that "a twist produced must be a fine product". I expected that Mahua FunAge's first ensemble could not be bad, but I didn't expect it to be a "show" after meeting the audience online. "Happy Twist" won five Japanese crowns in two issues. 2

"The comedy effect is bursting, it's so decompression!" "Shen Teng and Mary are in the same box again, Ye Qing is back!" "Curing unhappiness depends on Mahua FunAge." "Happy Twist", which was jointly created by Youku and Mahua FunAge, went out of the circle as soon as it started broadcasting. According to Dengta Data, the market share of real-time feature broadcast of this program reached 24.35%, and the popularity of public opinion was TOP1. The popularity lists of Yunhe and Cat's Eye were also TOP1 for many days. In Weibo, the favorable rate of programs is close to 98%. According to the data in Youku, the proportion of female users exceeds 6%, the proportion of young users aged 18-24 is slightly higher, and the proportion of other age groups is evenly distributed. Due to the large audience base, full program feelings and high national level of actors, "Happy Twist" successfully broke the circle and made a good start for the variety market in 222.

As a national family entertainment variety, Twist Happy gathers Mahua FunAge's gold-lettered signboard, and reproduces classic IP such as goodbye mr. loser and Shameful Iron Fist. Whether it is the inherent joy of the Twist family or the presentation of popular jokes and popular stories, Twist Happy will achieve the ultimate happiness and cure. While conveying relaxed happiness, the program also has a deeper core expression-focusing on social issues such as intergenerational communication and observing the real ups and downs of ordinary people's lives. In those ordinary people who are shining, the audience can see different attitudes towards life and find more power of laughter to life.

Mahua FunAge IP+ Variety Show Delivers Happy Emotions

The first program featured Mahua FunAge actors such as Shen Teng, Mary, Allen, Chang Yuan, Wu Yuhan, Huang Cailun, Wang Chengsi, Liu Xun, Xu Wenhe, Gao Haibao, Li Haiyin and Xu Wubin. The story is set in goodbye mr. loser, 1 years after Charlotte woke up. The students in Class Two, Grade Three, have already got married separately, and the poor communication between generations bothers everyone. They once again fall into a "dream" and start a hilarious journey. In the second program, "The Richest Man in Xihong City" was linked. Shen Teng, Mary and flying guest lareina came to Duoyu Village to become the directors of the three major fishing brands, leading the members of the Mahua family, such as Allen, Chang Yuan, Wu Yuhan and Huang Cailun, to compete for the champion of the consumption contest and experience many rural tourism projects. Each program has a theme, with Mahua FunAge movie IP as the background. Guests get clues through games and immerse themselves in their respective roles.

The program has gathered a group of Mahua FunAge's "Wang Fried" artists. With years of experience in the film and drama circles, they have accumulated a high reputation and made this program bring its own national popularity. Before the program started, Shen Teng and Mary's "Shen Ma Combination" Reuters tidbits were instantly screened. In the feature film, Shen Teng made a funny interpretation of network terms, and Mary restored the famous scene of "Boiling the Eagle", which made the audience laugh every time. Allen and Chang Yuan won the title of "Wolong Feng Chu" when they premiered, and their stupidity exceeded the audience's expectation. The "Treasure of Gold and Silver" couple composed of Haiyin and Haibao have a sense of variety. They are full of fighting spirit and enthusiasm in every round of games, but the result is repeated defeats. Wang Chengsi, who is cute on the surface, is very popular. Artists such as Xu Wenhe, who has never appeared in variety shows, have also brought many surprises to the audience.

The program only aired for two times, and then contributed a lot of hilarious "famous scenes": "Shen Ma" sang the divine comedy "You Fork", Allen's stupid Rap, Shen Teng's square dance with his aunt, the whole team collectively "sold teammates" in the auction session, and Mary's word guessing session all relied on his oral skills to output ... intensive jokes, which brought fireworks-like happiness to the audience, decompression and healing.

When talking about the original intention of the production of "Happy Twist", Wu Xiao, the head of Youku Variety Wutong Studio and the chief producer of "Happy Twist", told the reporter of Variety Daily, "The Mahua FunAge team has been deeply involved in movies and dramas, and this time it will bring new feelings to the audience." He introduced that the program was specially designed for the variety audience as a whole, and the characteristics of the Twist family were also considered in the game.

Taking national life as the material to take care of social issues

Passing happiness is only the first expression of "Happy Twist". The audience found that this program is not just for "making happiness", but has a bigger goal: the program takes national life as the material base to observe the ups and downs of ordinary people's lives. Take the first program as an example. A group of characters in goodbye mr. loser were sent to the "Don't Understand Training Center" because they didn't understand their parents and their families. At the end of the program, all the scattered game clues were integrated, whether it was "guessing online hot words" or square dance competition, they were actually aimed at "estrangement" and "incomprehension", and discussed the intergenerational communication among grandparents, parents and children. Just like the final password of the game is "No! Understanding ",only by changing" not understanding "into" understanding "can love overcome loneliness.

The program deliberately takes care of social issues in reality, thus causing the audience to think and discuss about life. Some netizens commented on the video, "The program switches seamlessly from funny to absent-minded, and the combination of games and themes is very clever. To be honest, I really didn't expect "Happy Twist" to be such an in-depth theme, which really made the audience feel something in laughter. "

In this regard, Wu Xiao said that the content created by the "Twist" team has always originated from the lives of ordinary people, and now the slogan of the program is "Twist makes you happier", and the concern for ordinary people has always been implemented in the program. "We don't unilaterally want to cater to the audience and make simple and funny content. We hope that our feelings can always be reflected in the program, perhaps not so profound, but showing the topic for everyone to think and observe is also a small pursuit of our content."

opening the story of ordinary people with comedy

To be a "national variety show" that is expected to be recognized by the public cannot be separated from life. "Happy Twist" aims at the shining ordinary people in all walks of life. Here, they are not the embellishment of star guests, but the real story protagonists.

In the first issue, ordinary guests were a lovely father and daughter, who poured out their troubles with the Mahua family on the spot. Mary communicated with them as a bosom sister, helping their father and daughter to realize "no understanding" and mutual understanding. In the second phase, the sister flowers of milk tea who returned to the fishing village to start a business were invited to the scene. They used the internet to bring milk tea back to the countryside and help the economy of their hometown. In addition, the "Brother Wiper" who wiped the floor with an annual salary of 2, yuan, and the uncle who made wonton with mountain spring water in Hengdian have all become the protagonists of the series of stories of "Happy Twist". They opened their hearts and shared their stories with the Mahua family. The audience can see different attitudes towards life from them and find more power of laughter to life.

Wu Xiao said that, unlike movies and TV series, which pay more attention to the plot direction, variety shows focus on characters and link with the real world. Therefore, it is particularly important to choose what kind of people to participate in the variety show. "Inviting ordinary people to participate is our creative direction from the beginning. It is the common pursuit of Youku and Mahua FunAge team to make every ordinary and sincere ordinary person happy. " From the perspective of ordinary people, it also gives the unique temperature and * * * sound of "Twist is very happy".

"Our initial intention is to be a national family fun variety show, hoping to bring happiness to everyone." Wu Xiao hopes that the audience can let go of their anxiety and troubles in life through the program, temporarily forget the unhappiness in life, follow the footsteps of the Mahua FunAge family, and go through a comedy journey with constant laughter to find the true meaning of happiness and understand the meaning of life. "Happy Twist" won five Japanese crowns in two issues. 3

Recently, Mahua FunAge's first group comprehensive "Happy Twist" was launched. Wang Haigang, co-president of Mahua FunAge, said in an interview with the media that the original intention of making this program was not only to bring together the big family of the team, but also to bring more "middle-waist" actors to the stage. For the upcoming Spring Festival Evening of the Year of the Tiger, Wang Haigang said frankly, "Shen Teng and our team are preparing for the Spring Festival Evening, but unfortunately, I really don't know the specific content, because the Spring Festival Evening has a very complete and serious program review process, so what kind of program we can attend now, whether this program needs to be revised or changed, this is really unknown."

Shen Teng and Mary contributed the most jokes to the program.

"Mid-Waist" Actor with Variety Show

The large-scale immersive role experience reality show "Happy Twist" gathers members of the Twist family, including Shen Teng, Mary, Allen, Chang Yuan, Wu Yuhan, Huang Cailun, Wang Chengsi, Liu Xun, Xu Wenhe, Gao Haibao, Li Haiyin and Xu Wubin. As the first group ensemble in Mahua FunAge, Mahua FunAge stepped off the stage and experienced twelve stories adapted from life in the form of a reality show. Talking about the original intention of production, Wang Haigang said that Mahua FunAge has been established for 18 years. Although the team has produced a lot of stage plays and some film works, there is no work that brings so many actors together and can reflect the connotation and characteristics of a twist team, so this program is made. In addition, apart from Shen Teng, Mary, Allen and Chang Yuan, a large number of so-called "middle-waist" actors from the stage play in the team, or younger actors, are not known to many people. "We also hope that these excellent actors will be known."

Shen Teng's every move has a sense of variety.

Wang Haigang said that because of the recording of variety shows, except Shen Teng, other actors' experience in variety shows is still a little insufficient. I hope everyone can look at this variety show with a tolerant attitude. Wang Haigang said frankly that Mahua FunAge has been focusing on drama for many years, and it has only been extended to movies in recent years. It is really late to set foot in the field of variety. "Drama works are our genes, and the relationship between the company and variety is not close. I think it is normal to be late. In the past, only our head actors participated in this track, and in the future, they may lead the development of variety shows that participate as a whole. "

There is no "involution" in comedy groups

At present, all major comedy brands have launched their own ensemble, and the topic of "involution" in comedy is constantly being discussed. Wang Haigang said that in fact, they did not feel the "involution" of your life and death. "Strictly speaking, although we are in a big pool, the market is big enough, and everyone has their own specialties. For example, Deyun Society is a cross talk category, laughter is based on talk shows, and we are comedies. We didn't deliberately compete with other comedy brands. " In his view, being able to do your own thing well, healthy competition gives birth to high-quality works. "Let domestic comedies be known and loved by more people, and I think it is a good thing to promote each other."

As a "new recruit" who just joined the variety track, Wang Haigang said frankly that "Happy Twist" particularly emphasized the atmosphere of "Mahua FunAge Family" when it was first created. "Everyone got together after graduating from various drama schools, and it can be said that they grew up together. we