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Why are there world chain stores such as KFC in western food? And Chinese food doesn't?
In the past, China catering enterprises paid great attention to brand building and enterprise scale expansion. Through chain operation and franchise, China catering industry is actively entering overseas markets. In China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small. Foreign fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food is booming, but it can't compete with "foreign fast food" at present. With the development of economy and tourism in China, the catering industry has a bright future. In the next few years, the business model of catering industry in China will be diversified, the internationalization process will be accelerated, and green catering will surely become a fashion.