It is indeed becoming more and more difficult to do business in the catering industry. With the rise of takeout platforms and the impact of the Internet era, many offline physical restaurants are in a state of loss; peer competition and substitutes are becoming more and more difficult. More and more people choose to diversify their catering options, making the catering industry even more difficult. Here is a brief analysis of the current situation:

1. With the rise of the Internet economy and the rise of platforms such as Meituan Are You Hungry?, the catering industry is facing a reshuffle

With the development of the Internet economy, Accelerating the arrival of the lazy model, coupled with the high subsidies of takeout platforms, many people will choose to obtain better catering services through takeout. When you are watching TV at home, you don’t have to queue up at a restaurant. You can order a takeout directly with your mobile phone and have it delivered directly to your home. This is a simple and efficient way. This will distract some people from going to restaurants to spend money, which will lead to a reduction in the number of restaurant customers. This number is still expanding;

2. Competition among peers is increasingly fierce

In many shopping malls, you will find that if there is a hot pot restaurant here, there will be one next door. A similar competitor; in the city of Hefei, if you see a Haidilao restaurant, there must be other competitors nearby, which will inevitably lead to fierce competition among businesses, and more services will attract customers to spend; Catering There are not so many professional requirements, which leads to the catering industry being the first choice for many entrepreneurs. After all, among eating, drinking and having fun, eating comes first, which invisibly adds a lot of competing products;

3. Substitutes Rich, people have diversified choices

Catering has always been a characteristic industry in China. It always introduces the old and brings out the new. The launch of new dishes will always bring some people to consume. However, for most catering companies, they will not deliberately change their original menus. Coupled with the emergence of many new substitutes, more and more people have diversified tastes and choices;

To sum up, we feel that in the catering industry, we must have our own characteristics, and from time to time To update their dishes, introduce new ones, and satisfy the tastes of more consumers, this will increase their competitiveness. Stand out in the industry and not be eliminated.