1, 70% of the portal is made of Internet common codes;
2. Operating portals by joining accounts for 28% of the total;
3. Self-developed portals account for 2% of the total.
1, the sites that use Internet common codes as portals are mainly concentrated in prefecture-level cities, and the common portal codes are other portal codes such as "digital people" or "net people", which have formed a certain scale and have a certain popularity because they were done earlier.
Advantages: flexible, but it requires local operators to have certain technical ability, and can make appropriate localization and revision of the website.
Disadvantages: poor functionality, basically no expandability, this kind of site often has an embarrassment in the later stage, and the site has a certain popularity, but the operator itself does not have strong technical strength, so it is necessary to revise and upgrade. Although it has a certain popularity, with the increase of competitors, the competitiveness of the platform will decline, and users will be lost. If we continue to look for a new platform, the previous data accumulation will not transition, and we need to start from scratch, and there will be a dilemma. If the website operator does not have high technology,
2. Buy a commercial portal system.
Advantages: technology development costs are avoided.
Disadvantages: First, the proliferation of platforms, system developers in order to benefit, through the local sale of multiple systems, so that the website lacks regional personality. Second, because developers are divorced from local actual operations, developing products is often not suitable for local operations. Third, the system upgrade is slow and needs a certain development cycle.
3. Operating the portal by joining.
Advantages: It can save expenses such as platform upgrade and server revision, and there is no worries. At the same time, the affiliated companies can provide system development and upgrade of products, and their competitiveness is getting stronger and stronger, and the business development space is broad, which can achieve market monopoly.
Disadvantages: poor flexibility, weak autonomy, and high requirements for alliance organizers, mainly due to large differences in local conditions, complicated operation and slow action.
4. Develop your own portal.
Advantages: It can operate flexibly according to local actual conditions, as long as it can ensure sustainable operation and there is no shortage of technical talents, and the platform is more applicable.
Disadvantages: large investment and lack of technical talents. Only some coastal cities in China have this condition, but most cities do not have this way to operate the portal. At the same time, it is necessary to find a suitable balance between the scale of investment and the profits released by the local market, which is very demanding for operators.