As an insider, I worked in the bird's nest industry for 4-5 years, during which I changed two or three bird's nest companies. I have seen that in the past two years, I am keen on the ranking of bird's nest brands on the Internet, but there is little similar information. Many of them are discharged by some bird's nest companies, which is hard to convince, let alone authoritative. At present, I am ready to leave the bird's nest industry and try to classify bird's nest brands with a fair mind. As for the credibility, please check more. After all, it is hard for me to say that I know the bird's nest market like the back of my hand. First of all, we only classify the current development status of Chinese mainland bird's nest brand, and the successful history of foreign operations is not enough to affect the echelon classification of Chinese mainland bird's nest brand. After all, the Chinese mainland market is the largest in the world, and the Chinese mainland market must prevail.

first-line brand

Yan Zhai:

There is no doubt that Carina Lau and Pu Cunxin, spokesmen of the bird's nest industry, are firmly on the throne of first-line brands. Without the strength and influence of Tong Ren Tang, the bird's nest brand can only be called a first-line brand and a big brand in China. There are nearly 300 sales outlets, and plans for overseas listing are being prepared recently. I wish the world of bird's nest success. The retail price of bird's nest in Yanzhiwu is high, the investment threshold of franchise stores is also high, the product quality is first-class, it belongs to the top brand in the market, the development momentum is still rapid, and its position in the bird's nest industry is irreplaceable.

Tongrentang President Card:

No matter from the brand history, financial strength and corporate influence, it is a well-deserved first-line brand with nearly 1,000 sales outlets. As far as the President brand bird's nest is concerned, the brand price is high and the quality is average. Since Tongrentang's main business is not bird's nest, the president's brand bird's nest can barely squeeze into the front line and is considered to be the light of Tongrentang.

Second-line brand

Yan hangjia

A domestic bird's nest brand developed from the end of 2004 to 2005 did not originate from Singapore. At present, there are about 100 development networks in China, mainly in specialty stores and counters, with high quality and moderate retail price. Spokesperson Rulu said that the brand management strategy has traces of imitating Yan's home, but after all, it is still a long way from Yan's home, so it is best to find its own characteristics.

Sichao

The founder once participated in the initial development stage of Yan House and Yan Expert brand. In 2004, he began to intervene in the bird's nest industry, mainly focusing on specialty stores and agents. There are nearly 100 sales outlets all over the country, and the spokespersons are all draft stars. Brand management strategy is conservative, a little characteristic and personality, which has lagged behind in the past two years. If you don't work hard, you will enter the third echelon Low retail price and high quality.

Chao factory

The founder is Shuang Dan Ma's original Shanghai general agent, namely Yan Zhiwu. At the end of 2003, it began to emerge in the Shanghai market. At present, the development network has spread all over East China, and the number is unknown. Mainly rely on counter operation. The retail price of bird's nest is on the high side, with high quality and pragmatic and steady brand management. It's my favorite sustainable brand. The spokesperson is unknown.

Yan Sichao

A domestic bird's nest brand, which started to develop in 2007, did not originate from Indonesia. At present, its development network covers all parts of the country, with nearly 100 outlets, mainly specialty stores and counters, with high quality and moderate retail price. Brand development is fast, and it is a rising star in the bird's nest industry. In order to stabilize the second echelon, it should maintain its development strength and make more innovations. The spokesperson is unknown.

The above second-tier brands have their own advantages and disadvantages, and it is difficult to rank second, so they should rank second. Consumers and investors can compare themselves and find what you think is the best.

Third-line brand

old hand

Longqing

Longbiao

Ji kang

Sumen's products (the founder was once the business manager of Yanzhiwu)

Yanfulinmen

In addition to Long Qing, old experts and Long Biao, the development in China is not unexpected, and the rest are purely domestic. Long Qing and Long Biao, both old experts, have rich foreign experience and are rivals to be reckoned with.

Four-line brand

Tian (the founder was formerly assistant to the general manager of Yanlou)

Loushang cubilose

Guanyin station

Zhan Ji Yan' anju

Yan zaixiu

Charming Swallow (the founder was originally the business manager of Sichao)

Rongdao

In my opinion, these belong to the fourth echelon, and the introduction is simple. If you are not convinced, please show me your brand development history and current sales outlets, and I will peel them off for you one by one.

Of course, there are some quite good bird's nest brands, such as Zhihexiang, Li, Hu Qingyutang and Dongfanghong, but the development network and mode have regional characteristics, so I won't compare and classify them here. There are also some successful bird's nest online shopping malls, which are not among the bird's nest brands recognized by me; There are also some raw material wholesalers whose business volume is staggering, which is not in the category of bird's nest brand I recognized.