Market survey of packaging design

I. Significance and purpose of market survey

II. Market survey design

1. Determine the purpose of the survey

2. Determine the survey objects and survey units

3. Determine the survey items and questionnaires

4. Determine the survey time, duration and organize the implementation plan

Specific contents of the survey

1. Product survey

A. Mainly market demand survey

B. Product cultural context and positioning concept

C. Characteristics and differences of the same type of products in the market (sales mode, sales area, sales environment, display mode, promotion means, advertising support, etc.)

D. Price positioning and strategy, product level and price. Climate factors

F. Market changes and competition degree

G. Durable goods or daily necessities, disposable goods, gifts

H. Religious factors, folk customs, etc.

2. Sales survey

Consumers' buying behaviors, ways, ways, etc.

3. Investigation on relevant background of target consumers

A. Age structure

B. Education level

C. Family structure

D. Economic income

F. Ethnic category

G. Gender difference

4. Investigation on consumer behavior and consumer intention

A. Commodity purchase and use.

B. commodity popularity and market share

C. impression of commodities

D. loyalty to commodities

F. feelings about packaging and materials

G. reaction to the attitude of commodity sales and service

5. competition investigation

IV. investigation, analysis, quantification and prediction

Problems and thoughts <

Chapter VII Classification of Packaging Materials

1. Paper packaging materials

2. Plastic packaging materials

3. Glass packaging materials

4. Ceramic packaging materials

5. Metal packaging materials

6. Composite packaging materials

7. Natural packaging materials

8. New environmental protection packaging materials.

1. Bag paper is used for packaging cement, chemical fertilizer and pesticides, so it is also cement bag paper. According to the national standards, bag paper is divided into four types: 1, 2, 3 and 4. The products are generally roll paper, and flat paper can also be produced according to needs. The width of the web is 11mm and 12mm．, or it can be produced according to the order requirements. Usually, 4-6 layers of paper bags are sewn into cement packaging bags. In order to ensure that the paper bags are not easy to be damaged during transportation and bagging, it is required that the paper bags have high physical strength, such as bursting strength, tearing strength, tensile strength, folding endurance, etc. In order to make the paper turn to resist the instantaneous impact stress during transportation, it is also required that the paper bags have a certain elongation. In order to avoid dust flying, it is required that the bag paper has a certain degree of tolerance-in addition, the bag paper also requires a certain degree of sizing, so that it has good waterproof performance:

2. Kraft paper Kraft paper is mainly characterized by flexibility, firmness and elasticity, as well as greater folding endurance, bursting resistance and better water resistance, and is mainly used for packaging industrial products, mainly cotton and wool textiles, hardware and electrical products. Kraft paper is also commonly used for the noodles and hanging linings of cartons, as well as for making file bags and paper bags that require firmness. Some paper bags are also included in the range of kraft paper, which is called kraft paper for heavy packaging bags. Kraft paper can also be used as the base paper of sandpaper.

3. Chicken skin paper Chicken skin paper is a kind of flat thin packaging paper with high gloss and toughness, which is mainly used for packaging food and industrial products, and is divided into three categories: A, B and C. The specifications of the flat plate are: 7mm×1mm, 889mm×1194mm, 787mm×192mm, etc., or produced according to the contract and requirements. The color of chicken skin paper is lighter than kraft paper, and chicken skin paper of various colors can also be produced as required. Chicken skin paper requires high bursting strength, folding endurance and certain water resistance.

4. Parchment-like paper Parchment-like paper is a kind of oil-like paper, which is used to package foods, medicines, grease products and oil-proof and permeability-resistant packaging of mechanical products. Parchment-like paper is super calendered, and the product is translucent, with high gloss and tightness, and is oil-tight. There are two kinds of paper: drum and flat. The width of drum is 77mm, and the size of flat is 77mm×19mm, or it is produced according to the contract.

5 Parchment parchment, also known as plant parchment or sulfuric acid paper, is translucent and highly oil-proof, waterproof and airtight. High-grade packaging paper with high wet strength is mainly used for packaging chemicals, instruments, mechanical parts, grease food and so on. Parchment product specifications are divided into flat paper and web paper, and there is no uniform regulation on size, and it is produced according to user's requirements.

according to different uses, parchment is divided into industrial parchment and food parchment. The technical indexes of food parchment and industrial parchment are the same or similar, but it is especially required that the contents of heavy metals lead and arsenic should not be greater than .2% and .15%.

6. cellophane cellophane, also called "cellophane", belongs to regenerated cellulose membrane. Cellophane is transparent and bright. It is suitable for transparent and beautified packaging of medicines, foods, textiles, cosmetic crystals and other commodities. Well can be used as the base paper of scotch tape.

The transparency of cellophane is excellent, and the transmittance of visible light can reach 1%: airtight, oil-resistant and chemical-resistant; Without static electricity, it is not easy to stick to dust; Good heat and cold resistance, and can withstand the temperature change from 19℃ to-18℃; Its longitudinal strength is large, but its transverse strength is small, and its tear strength is poor, so it is suitable for packaging with tear shoulder seal: safe and hygienic, especially suitable for food packaging. The disadvantages of cellophane are poor dimensional stability, strong hydrophilicity, easy adhesion to each other when exposed to water and heat, and brittleness after evaporation of water in the paper.

cellophane is divided into two grades: A and B, and the colors are bleached and colored. The products are divided into paperboard and roll paper. The specifications of flat paper are 1mm×115mm, 1mm×12mm, 9mm×l1mm, 9mm×5mm and so on. Can also be produced according to the contract. Color cellophane requires the use of acid-resistant dyes; The cellophane used for packaging in direct contact with medicine and food shall not use additives harmful to human body, and the hygiene requirements shall meet the relevant national standards.

7. Food packaging paper is used for food packaging. According to the different types of food packaged, food packaging paper can be divided into three types, namely type I, type II and type III.

(1)I-type food packaging paper, also known as candy packaging base paper, is suitable for candy packaging trademarks after printing and waxing. According to the purpose, it is divided into three classes: A, B and C. A and B papers are used for mechanical sugar wrapping, and C papers are used for manual sugar wrapping. Candy wrapping paper has good impermeability and water resistance, because it is used for mechanical packaging. There are special requirements for the tensile strength and tear strength of base paper. There are two basis weights of base paper: 24g/m2 and 28g/m2, which are generally roll paper. Flat paper can also be produced according to the contract, with the size of board paper being 787mm×192mm or the specifications of web paper according to the contract.

(2) Type II food wrapping paper, also known as the base paper of popsicle wrapping paper, is suitable for being used as popsicle wrapping paper after printing and waxing. Popsicle packaging base paper products are divided into B and C. B is used for mechanical packaging of popsicles and ice cream, and C is used for manual packaging of popsicles and ice cream. The base paper of popsicle wrapping paper is flat paper or lane paper produced according to the order contract. The size of flat paper is 787mmxl92mm, 625mm×118mm, and the width of web is produced according to the contract requirements.

(3) Type III food packaging paper Type III food packaging paper is also called ordinary food packaging paper. Ordinary food packaging paper is a kind of food packaging paper which is directly used for population food packaging without wax coating, and is widely used in food retail market. According to the standard, ordinary food packaging paper is divided into three grades: B, C and D. There are two kinds of double-sided light and single-sided light, and the paper with specified whiteness or other colors can be produced according to the user's requirements. Ordinary food packaging paper is generally flat paper, and it can also be produced according to the requirements of the same number. The size of flat paper is 889mm×1194mm and 787mm×192mm, and the specifications of other sizes of flat paper and roll paper are produced according to the contract requirements.

8 tissue wrapping paper Tissue wrapping paper is a white thin wrapping paper with a specified amount of less than 22g/m2. Tissue wrapping paper can be divided into three types according to its use: Type I is suitable for lining packaging of high-grade goods and can also be used as carbon paper; Type ⅱ is suitable for lining packaging of general instruments and other commodities; Iii. It is suitable for commodity lining packaging.

(1) Type I tissue wrapping paper Type I tissue wrapping paper used to be called tissue paper, and some of them were also written as tissue paper. Tissue paper used to refer to the thin and translucent paper used for gift wrapping. Now it is usually used as the inner packaging of goods in the packaging industry. For example, the wax-coated tissue paper is used as the liner of the flower-exposing packaging box, while the non-wax-coated tissue paper is used as the inner packaging of flowers; Tissue paper can also be used for printing, as a thin bible paper.

(2) Type II tissue wrapping paper (sealing paper) Type II tissue wrapping paper is called the sealing paper because it was used as the backing paper of stamps and the sealing paper of insured letters in the early years. It is a thin one-sided glossy paper, and its front gloss is required to be not less than 1%. The paper is compact, thin and flexible, with good transparency and high whiteness requirements. The sealing paper is mainly used for lining packaging of some commodities, such as instruments, cigarettes, cosmetics, food and fruits, and can also be used for packaging candy after printing and waxing. There are 19g/m2 and 21g/m2 for the basis weight of sealing paper, and the quality is divided into three grades: A, B and C.. The packaging paper is flat paper, the color drop is white, and the flat size is 787mmx192mm．. Other sizes or colors of packaging paper can also be produced according to the requirements of the order contract.

(3) Type III tissue paper (thin glossy paper) Type III tissue paper is the original thin glossy paper. According to the current national industry standards, its quality is divided into B and C. Quantities vary from 18g/m2 to 24g／rn2. Its technical index requires a certain tensile strength, but it is not high in whiteness and dust. The product requires slight sizing, or is produced according to the sizing degree required by the order-the product is white flat paper with the size of 787mmx192mm, and other specifications and colors can also be produced as required.

9. Black matte packaging paper Black matte packaging paper is suitable for light-proof packaging paper of photographic paper, film, X-ray film and 12 film. According to the purpose, black opaque packaging paper is divided into two types: I and II, and each type is divided into A and B by quality. Among them, type I is used for light-proof packaging paper for photographic paper, film and X-ray film, while type II is specially used for 12 film light-proof packaging paper. According to the use requirements, black opaque packaging paper should have certain mechanical strength, such as breaking length and tensile strength, as well as certain water absorption, flexibility and surface smoothness. Especially, it has its own unique and strict requirements on the porosity, opacity, chemical action on the photosensitive layer, etc. For type II paper, it can be all black, and according to the contract requirements, some paper can be made into two-color opaque packaging paper, that is, one side is black, and the other side is made into other colors such as yellow, red or green, and it is required to be suitable for printing.

1. Neutral wrapping paper Neutral wrapping paper is used for packaging military supplies, as well as aluminum products and instrument parts. Products are divided into B and C by quality, and there are two specifications: reel and flat. The width of the paper is 192nm and 1194 mm.. The size of flat paper is 192mm×787mm and 1194mm×889mm, which requires flat paper surface and uniform paper fiber structure.

11 Non-heat-sealing tea filter paper Non-heat-sealing tea filter paper is used for non-heat-sealing tea automatic packaging machine or filter bag paper for manual packaging of tea or Chinese patent medicine. Tea filter paper is mainly used to produce wrapping paper for teabags. Therefore, it is necessary to have a certain tensile strength to adapt to mechanical packaging, and at the same time, because the tea bag is required to resist boiling water without breaking, it is required that the tea filter paper has a good wet tensile strength. It is required that the filtration speed is fast, and there should be no tea leakage and no peculiar smell. To meet the hygienic standard of food packaging paper.

12. translucent paper translucent paper is a kind of paper with high transparency, which is mainly used for packaging and decorating food and other valuable commodities. According to the quality, translucent paper products are divided into three grades: A, B and C. The products are flat paper with dimensions of 787mm, 192mm and 762mmx1l6mm or produced according to the contract requirements. Semi-transparent paper used for packaging food should comply with the relevant food hygiene regulations. Color translucent paper can also be produced according to the application requirements.

13 striped kraft paper striped kraft paper is used to package export commodities and other commodities. Striped kraft paper not only has the mechanical and physical strength of ordinary kraft paper, but also has good luster and clear stripes. Striped kraft paper is divided into three grades according to quality: A, B and C, and the color can be produced according to requirements. Its products are divided into two types: flat plate and drum. The size of flat paper is 889mm×194mm, 737mm×1118mm and 65mm×92mm, and the width of rolled paper is produced according to the contract requirements. Its quantification ranges from 3g/m2 to 1g/m2.

14 antirust base paper antirust base paper is the base paper for manufacturing antirust paper. The rust-proof base paper is used as the carrier, and the gas phase corrosion inhibitor is coated or soaked on the carrier rust-proof base paper, and the rust-proof paper is made after thousands of drying. Anti-rust paper is placed around the metal to be packaged or directly used to package gold chip products, which plays a role in preventing corrosion and protecting metal products.

cardboard packaging materials

composite processing cardboard

plastic packaging materials

Q: What are the advantages of plastic packaging materials? Why are plastic packaging materials widely used?

light weight is beneficial to light packaging

reducing storage and transportation costs

good wear and corrosion resistance, Insulation

good waterproof barrier

multi-molding methods, strong plasticity

good coloring and printing performance

There are many kinds of choices

1. Single-layer materials

A. Cylindrical bags

B. Bracing bags

C. Three-sided heat-sealing bags

D. Four-sided heat-sealing bags

.

transparency, corrosion resistance, hardness, durability, cleaning resistance, pollution-free, reusable, airtight, easy to form, easy to process and shape, rich in cheap raw materials, resistant to high temperature and deformation

metal packaging materials

strong light and water resistance, accurate size and diverse forms, high mechanical strength, stackable, good vibration and thermal conductivity

high-temperature sterilization is hygienic and nontoxic

Disadvantages: high cost, sometimes easy to react with contents

1.

2. choose the appropriate packaging materials to meet the positioning of the goods involved in the previous chapter.

this answer is recommended by the questioner.