McDonald's global layoffs and menu simplification are in response to changing consumer demand and the pressure of market competition.

First, as consumers become more health-conscious, more and more people are focusing on healthy eating and reducing their intake of high-calorie, high-fat and high-sugar fast food. To meet consumer demand, McDonald's has had to revisit its menu and products to reduce high-calorie, high-fat and high-sugar offerings and increase the selection of healthy, low-calorie and natural ingredients.

Second, McDonald's is also facing pressure from competitors. In recent years, with the growth of the global economy and changes in consumer demand, more and more competitors have appeared in the fast-food market, such as Burger King, KFC, Starbucks, etc. These competitors are constantly innovating and improving their menus, quality and service, which increases the competitive pressure on McDonald's market.

Therefore, in order to cope with the pressure of competition in the market, McDonald's needs to take a series of measures, including layoffs and simplification of the menu, in order to improve efficiency and reduce costs. Through these measures, McDonald's can better adapt to market changes, meet consumer demand, improve brand competitiveness, and thus achieve sustainable business development.

Meanwhile, the global layoffs and menu simplification also help McDonald's to reduce costs and improve efficiency. Layoffs can reduce the company's labor costs, and simplifying the menu can reduce the types of ingredients and processing processes, lowering raw material purchasing and processing costs. These measures can help McDonald's improve profitability and operational efficiency, and thus better meet the interests of shareholders.

In addition, the global layoffs and menu simplification will allow McDonald's to focus more on its core business and brand image. As the company continues to expand and diversify its business, McDonald's may lose some of its core values and brand image, which can negatively impact the company's brand recognition and consumer loyalty. By laying off employees and simplifying its menu, McDonald's can reduce distractions and diversions from its business, focus more on its core business and brand image, and improve brand recognition and consumer loyalty, which will in turn lead to the long-term and stable development of its business.

In short, the global layoffs and menu simplification are strategic adjustments made by McDonald's in response to market changes and competitive pressures, and these adjustments help to improve efficiency, reduce costs, enhance brand competitiveness and focus on its core business, which is an important step for McDonald's to achieve sustainable development.