Milk beer is a fermented wine beverage made from fresh milk, malt and hops, which is completely different from the production process of ordinary beer. Milk beer is a milk beverage.

Market prospect of milk beer

Milk beer-need to find their own market. Domestic consumers have low consumption power of dairy products, so it may take a long time to understand this brand-new product. If consumers are interested in milk beer containing a certain amount of alcohol, it is difficult to compete with liquor, beer, red wine and so on.

If many people are used to high-alcohol liquor, and the accuracy of milk beer is only 3%, it is generally difficult for this group of people to accept this product. Although the alcohol content of milk beer is close to that of beer, the color of beer is irreplaceable.

The consumers of red wine are mainly women, which means elegance. If milk beer strives for female consumers, it should be branded as elegant. In addition, milk beer belongs to alcoholic milk beverage. At present, it is generally recognized that the ratio of sugar to acid is suitable for lactic acid bacteria beverage in China, and the recognition of alcoholic milk beer may require a lot of efforts to promote it.