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Qiao Lezi, as the main product of Yili Ice Products, created a performance of more than 200 million yuan as soon as it was listed in 2003. After two years of accumulation and adjustment, Qiao Lezi has defined the strategy of brand operation.

Product category

Brand-new Joe: rich and smooth toffee sauce and sweet cranberry jam meet beautifully in delicate vanilla ice cream, covered with crispy chocolate skin, and every bite is sweet.

Brand-new Joe Manfei (cranberry vanilla flavor): chocolate and various nuts interweave into a rich and crispy taste, and sweet cranberry sauce mixed with vanilla milk is sweet in one bite. The chocolate crispy skin is wrapped in crispy fragrant rice, which adds a romantic feeling and creates a rich taste.

Joe Feynman (cranberry coffee taste): Full-bodied coffee Grandma Niu meets the sweet cranberry jam romantically, and specially adds the sweet and delicious crispy wheat, so that the sweet little factor is full of romance all the time, and the most abundant taste bud experience brings you the most romantic and comfortable enjoyment.

Newly upgraded classic Qiaolian fruit: covered with fragrant chocolate crispy skin, wrapped in smooth vanilla ice cream, and specially injected blueberry jam mixed with crispy nuts into Qiaolezi's unique mellow chocolate bar, which is multi-flavored, layered, sweet and sour, bringing more surprise experiences to your taste buds!

Classic crispy bar: Yili ice cream is a classic product with rich structure, with vanilla ice cream under the crispy chocolate skin and crispy Iowa shortbread in the inner chocolate bar.

Classic milk stick: mellow chocolate crispy skin, wrapped in delicate and smooth vanilla milk ice cream, interspersed with fresh pineapple pulp particles, sweet and fresh layers of collocation, so that surprises slowly linger between lips and teeth.

Newly upgraded ice cream sandwich: crispy chocolate biscuits and rich vanilla ice cream. In crispy wafer, new sweet strawberry jam for dating, new sweet strawberry jam, crispy and smooth layers and romantic layers are added. This is the latest dedication of ice cream sandwich.

Vanilla chocolate crispy tube: rich vanilla ice milk with mellow chocolate sauce, unique crispy tube soaked in chocolate juice, while tasting fragrant ice cream, it will bring you a wonderful feeling of double crispness.

Sweet wheat cookie chocolate: pure vanilla ice cream and unique malt chocolate ice cream, mixed with rich Oreo cookie particles, the wonderful combination of smoothness and crispness makes you experience a rich and sweet taste!