First, the chain stores are huge.

As the name implies, a chain store is to make a brand bigger, and then open branches or branches all over the country or even the world. Because of its huge scale, although the cost is higher than that of ordinary small shops, the benefits are also proportional. And the bigger the brand is, the more it can attract consumers' attention. If you see two stores, one doesn't even have a store name, and it's shabby; A store is beautifully decorated and there are many people coming and going, so which one would you choose to experience? The answer is obvious. So it's good to be large.

Second, the power of the brand.

The power of brand is powerful. Even an ordinary object, if it is produced by Dior and labeled with Dior, its value will be multiplied several times. And there will be many people who buy it, which doesn't mean that others can't see that both things have the same function. But that thing belongs to Dior. Yes, if a brand is loud enough, then its brand is not only something to enhance value, but also a symbol of identity. If you wear it, you will feel that your grade can be improved. This is why so many people pursue luxury brands. The same is true in the catering industry. For example, if you invite others to a five-star hotel for dinner, you will feel that you have a lot of face.

Third, it can help more people start businesses.

If you start from scratch, starting a business will easily fail. But if you join a chain store, you will have their technical support and some marketing skills. Most importantly, if you join a chain brand, you can get the customers they attract. Just like a tea shop, some customers just love a certain brand of milk tea, and he will always spend it in that brand's shop. Such a choice will give you a certain guarantee for starting a business.