The menu on the wontons varieties and prices have not changed
Axiang wontons to "full of treasure" so that diners do not understand
"I clearly remember here before it is 'full of treasure', how to become 'full of treasure'? I remember here before is auspicious wontons, how to become 'full treasure'? I thought it was yellow. Later, I inquired to know, the whole Shenyang auspicious wontons are called full of treasure, this in the end what is going on?" Yesterday, Ms. Wang, a citizen called the hotline, the Shenyang city of auspicious wontons suddenly changed its name is very puzzled. The reporter learned in an interview, Shenyang's auspicious wontons have indeed been full of treasure wontons instead of auspicious wontons belonging to the Shanghai Shihao Food and Beverage Management Company and full of treasure wontons belonging to the company on this matter is silent.
Jixiang Hundun Qi changed its name to "Man Bao"
Also on the auspicious Hundun name change questioned the public Mr. Sun. "A few days ago friends to my home as a guest, and plan to go to lunch to eat auspicious wontons, to that after but can not find, the original location opened a wonton store called Man Bao, I thought auspicious wontons yellow it. Into a look found the boss, waiter did not change, a question to know is to change a name, materials and so on did not change, you say this is how it is?" Mr. Sun told reporters that he first saw the plaque of the full treasure also thought it was a new brand, did not expect to eat only to find that the flavor of wontons and auspicious is the same. Yesterday noon, the reporter visited a number of Shenyang's original auspicious wonton store found that these stores have been replaced without exception into the "full treasure" plaque.
"Previously quite hot ah, how not open it?" "Is there a trademark dispute?" "Is it poorly run to change a vest again?" Reporters found in the survey, the vast majority of customers said they did not know "full of treasure" is the previous auspicious wontons, and the reason for the name change is very curious, and gave a lot of speculation.
Shenyang franchise three days to complete the "dress"
Yesterday at 13:00, the reporter came to the north of a street full of treasure wonton store, perhaps after the meal time, the store customers sparse. The reporter noted that all the store's auspicious logo has been replaced by the full treasure logo, but the menu wonton varieties and prices have not changed. The waiter told reporters that the name of the store has been changed for almost a month, is to change the name, nothing else has changed.
The reporter tasted the ravioli here and found that the flavor is indeed the same as the original auspicious ravioli. In this regard, Mr. Zhao, the owner of the store revealed to the reporter: "Shenyang, all auspicious wontons are Shenyang processing plant to provide, not at all Shanghai distribution ...... I heard that Shenyang auspicious wonton agent planning to change the name has been more than a year. On the day of the name change, the Shenyang agent side to people, the store sign, dishes, tables, overalls and other things with auspicious logo taken away, free of charge to replace the new supplies with the Manpower logo. I heard that more than 200 stores in Shenyang, only three days all replaced."
For auspicious this brand, Mr. Zhao said more or less still some attachment. "After all, there has been a brand effect, for the 'full treasure' this new brand, there is still a process of adaptation."
Jixiang headquarters has suspended Shenyang's franchise activities
Reporters learned that the owner of the auspicious wonton brand - Shanghai Shihao Food and Beverage Management Company Limited on its auspicious wontons to take the agency system. Franchisee every two years to pay 5,000 yuan franchise fee, along with 5,000 yuan deposit. In that year, Shenyang, Fushun, Anshan, Liaoyang, Tieling five cities auspicious wonton agency, was the same agent to obtain. The agent is responsible for the franchisee to provide semi-finished products, seasonings and management, distribution. The reporter learned that, in fact, in addition to Shenyang, Fushun, Anshan, Liaoyang and Tieling, the four cities of auspicious wonton store is also changing its name.
In this regard, Shanghai Shihao Catering Management Co., Ltd. national chain of business department of a responsible person said, in addition to Shenyang, Fushun and other parts of Liaoning Province, the other cities in the country, auspicious wontons are still normal business. For the Shenyang auspicious wonton collective name change situation, the responsible person said, is the Shenyang agent out of the problem, the headquarters is currently sending people to investigate, there will be results in recent days. And auspicious wontons in Shenyang to join the business, the person in charge said, the headquarters has been suspended in Shenyang area to join the business, as to when to resume, can not be determined at present.
"Manbao" company refused to disclose information
Reporters in the interview found that has been labeled as Shanghai auspicious wontons Shenyang regional agent is a food processing plant called Shuang Yi. Reporters in the State Administration for Industry and Commerce website query found that the processing plant has been renamed Shenyang Shuangyi Catering Management Company Limited, and in March 1, 2011 to apply for registration of the trademark "Manbao".
Yesterday afternoon, the reporter called the agent, said to join the auspicious wontons, customer service staff said auspicious wontons has been renamed Manbao wontons.
The reporter said he needed to visit the company to see if it was worth joining. The staff said that any information about their company can not be released to the outside world, if the reporter decided to join and choose a good store site, then the store photos, area, location, phone, etc. sent to the company's mailbox, they will be sent to visit. If you want to know more details about Manbao Hundun, they will hold an event about joining on Saturday, and you can go to the site then.
The reporter then tried to contact the relevant person in charge of Shenyang Shuangyi Catering Management Co. but failed to get in touch.
Agents "mutiny" food patent protection loopholes
Join auspicious wontons has been four years of Mr. Zhao, the owner of the reporter lamented: "This technology we Shenyang processing plant has long been learned, but also every year to the Shanghai side of the franchise fee so much to do what ah? So the owner of Shenyang changed the name of their own dry." Mr. Zhao told reporters, regardless of the store name auspicious, or called Manbao, for them these franchisees, are the same, the franchise fee or 2 years 5000 yuan unchanged.
Liaoning Province Direct Marketing Chain Store Association Secretary General Gao Yuan told reporters that he was the first time he heard of agents "mutiny" situation. He said the patent protection in the food industry is not rigorous, and many patented products can be easily imitated by slightly changing or re-registering the trademark.
Gao Yuan pointed out that if Manbao Hundun is legitimate and legal, but if something controversial is involved, then it may have to be resolved through legal channels.
The newspaper will continue to pay attention to the truth about the name change of Jixiang Hundun.
The reporter Zhang Xiaoning intern Anna text and photo
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