How to make PPT of investment promotion manual?
The investment brochure is mainly divided into two types: traditional printed version and PPT electronic version. Due to the two characteristics of traditional viewing habits and a strong sense of on-site substitution, the paper version of the investment brochure is still effective.
However, in the era of mobile Internet, the timeliness and dissemination of PPT investment manual can make investment faster.
Three elements of PPT investment manual
1 Profitability:
All business activities are profit-oriented. The success or failure of a commercial project is ultimately decided by consumers. Reflecting why consumers pay for products or services is the most fundamental value of investment brochures.
2 Sense of security:
The investment and franchising manual is for those who are prepared to do the same thing with you. It needs to be designed from the perspective of the interests of both parties to make the franchise Business people feel that they are in the same boat as the enterprise, which builds credibility and creates a sense of security.
3 Pictures and texts:
Everything from copywriting to design must be impactful. Let the copywriting help the brand tell the story of investment promotion, and let the design have the effect of "a little red among the greenery".
Eight sections of the PPT investment manual?
1 Market opportunity: Whether the product can be sold and whether there are enough consumers are the most concerned issues for franchisees. Analyze market capacity and development trends to let franchisees see the money scene.
2 Company introduction:
Where did the company come from, its development status, and where it will go?
3 Product introduction:
Unique selling point Amplify the value a product or service creates for consumers.
4 Advantages of joining:
I believe that each brand has many advantages of joining. We need to summarize and systematically list the N major advantages that are convincing.
5 Franchise support:
In this part, franchisees are most concerned about marketing support and merchant services. The reason why franchisees come to you to join is because it is easy to enjoy the shade with a big tree at your back. A mature and complete business operation system can give franchisees peace of mind and peace of mind.
6 Conditions for joining:
Who can join? What conditions do franchisees need to meet?
7 Return on investment:
Here, not only should the franchisee clearly understand the project, how much investment it will take, how long it will take to get back the investment, and how much profit will be made. It is also necessary to make franchisees full of confidence in the project through financial data analysis.
8 Joining process:
Solve the problem of how to join.