1. Vegetarian restaurants are different and easy to arouse customers' curiosity. People who eat too much meat will inevitably feel too oily and heavy. There is always the idea of trying vegetarian food. Therefore, vegetarian restaurants are also very attractive to meat eaters.
2. There are few vegetarian restaurants and little competition of the same kind. Although the competition in restaurants is fierce, there is not much competition in vegetarian restaurants. According to public comments, there are only 6 1 stores in Nanjing, and there are very few restaurants specializing in vegetarian food. Things are rare, and the fewer competitors, the easier it is to survive.
3. Vegetarian food has low production cost and competitive price, and there is room for discount promotion. The cost of vegetarian food is obviously lower than that of meat. After all, raw steaks should be from 40 yuan and 50 yuan, beef and mutton should be from 30 yuan and 40 yuan, and cheaper meat and chicken should be 10 yuan a catty. Few vegetables can surpass it. This laid a foundation for stores to control food costs. Product prices can be cheaper than meat dishes. Even if it is a discount promotion, it is still profitable and has an advantage in price.
4, innovation is easy and tastes good. Since ancient times, there have been few innovations in vegetarianism, because there were basically no special vegetarian restaurants in ancient times. With the characteristic vegetarian restaurant, it is bound to increase research and development efforts in innovation. The research and development of vegetarian food can refer to the seasoning and burning method of meat, so the variety can be rich and the taste is good. Such as salad, curry, fried, steamed and so on. You can even learn from the mature practices of foreign vegetarian restaurants, such as French, Hong Kong-style, desktop, Japanese and so on, which reduces the difficulty of innovation.
5. Vegetarianism conforms to the scientific concept of healthy eating. Vegetarian food can provide all the nutrients the human body needs, but it does not have many side effects of meat. Moreover, in the production process, there is no big oil, big salt and high temperature, and the probability of food variation is also very low, which is very beneficial to health.
6. Most people can't accept vegetarianism. This means that vegetarians are a minority group and vegetarian restaurants are minority restaurants. We must attract customers by improving the taste of dishes, improving the quality of service and optimizing the environmental atmosphere. At the same time, it is necessary to increase marketing efforts and enhance the attractiveness of restaurants. It takes a long time to educate consumers and widely publicize the benefits of vegetarianism, which is a great test for restaurant operators.
7. There are not many explosive dishes. Few restaurants can make vegetarian dishes into explosive products, not that they won't, but that they haven't invested a lot of energy in this research and development before. Opening a restaurant depends on explosive products. In the case of insufficient R&D investment and product explosion, the initial operation will face certain difficulties. For operators, it is particularly important to explore the explosion and attract customers.
8. The operation of vegetarian restaurants lacks mature experience and the initial exploration period is relatively long. Although vegetarian restaurants are very popular in Europe, America, Hong Kong and Taiwan, they are still rare in Chinese mainland, and there are not many franchise stores. There are still many places that entrepreneurs need to explore by themselves, which will take a long time.