I think celebrities creating a single persona is actually a kind of marketing behavior to attract fans, because there is a large number of face value fans and girlfriend fans among the fan circle, the most distinctive feature of this group of fans is that they like the single state of the aisu, perhaps because of the aisu's own perfect persona to them, they bring the perfect fantasy of the emotional aspect, but also in line with their perfect requirements for a lover. The most distinctive feature of the fans is that they like to be in a single state. For the fans, they naturally hope that their own love beans can think of their own fans in their hearts, and can go to love their own fans. So the star in order to obtain the trust of the fans to create a single person is a very good fan action, just as the goods in the marketing process need gorgeous packaging to wrap themselves, the star also needs a certain packaging persona to better marketing themselves, the so-called persona packaging has become a marketing campaign.

There is indeed a situation in the entertainment industry where the single persona tends to attract more fans than the love persona. The constant flow of traffic on the star is the attention of the vast number of netizens who have gained the attention of the public, and the fans who appreciate the flow of the star are often not convinced by his talent, but by his image and temperament, which is the simplest of all, the visual senses are attracted to him. They will naturally appreciate their own in front of this love beans into their favorite anime, film and television secondary creation, they will imagine them as their favorite look.

The star's fan base has a considerable part of the girlfriend fans, when their own love beans are still in the single state, they can give full play to their own imagination, will be in another space to package themselves into the love beans favorite look. And a star's singles tend to put their fans in a very important position, they need their fans to maintain their popularity and traffic, so they also use their singleness to gain the trustworthiness of their fans. After all, stars are renewed very quickly, they must fully grasp the fan resources in their hands.

Star singles are no longer an isolated case, but widespread, so we often see hot searches, for example, so-and-so star romance exposure, so-and-so star dating someone was photographed and so on. In fact, the persona is a flashy existence, looks very gorgeous and beautiful, but can not withstand touching and deep investigation, once stepped on a certain detonation line, the persona will instantly collapse. So the persona is just an external packaging, to bring more perfect visual conflict, is a commodity marketing means, the real fan should be from the inside out exudes the temperament and ability.