On May 8th, 2007, I opened my second Ruyi Wonton Store-Taihu College Store. At that time, there were mainly some idle people who also had time to do it. I took a look at the business circle and estimated its break-even point. When the rent and various expenses can be controlled below the break-even point, I can ensure that I don't lose money. Then do it with your heart, because there is no problem with the product, and the rest is the problem of acceptance. It is a process of getting familiar with it, and you are quite confident when you are familiar with it.

At the beginning of our business, the turnover was usually 800-900 yuan on Saturday and Sunday, and it was about 1300 from Monday to Friday, and we could probably sell more than 200 wonton a day. Now I can sell 60-70 more copies every day. When the breakeven point is reached, excluding the cost of wonton, it is pure profit. If the daily turnover is 500 yuan more, the gross profit is 200 yuan, and you can earn 6000 yuan more in a month. At present, the basic take-out hall is saturated, and it is absolutely full every day. There are still many people who really have no place to sit and leave. Now it is about 300 copies a day, with an average turnover of more than 2000.

At the beginning of school, students' meal time is unstable, and our turnover will soar to more than 3,000 yuan. However, at this time, only lunch time is a peak, and the weather is sunny, students will not order takeout, and our take-out volume will not go up. At present, the daily turnover of around 1800 is normal.

turning point

In fact, business was very bad at first. When it first opened, there were three stores there, and all the other stores were empty. Because the rent was too expensive, it was100000 yuan a year, and the restaurant next door earned two or three hundred yuan a day. Because the business of other stores is not so good all the time, they open, close and open again. Furthermore, school business is actually very difficult to do. First of all, the meal time is highly concentrated, and sometimes people come in at once 100, which is difficult to deal with unless you have highly skilled operators. Customers can't eat well once or twice, and they may never come again. Most students will give the opportunity to those old shops, because they are very skilled and will not have any problems. Then we had two turning points:

One is the price adjustment of the head office-several products with six dollars have been added. There are more obvious customer groups, because students are very sensitive to price. Some students' psychological price is five yuan, and they don't try products with six yuan. If some students' psychological price is six yuan, it is difficult for them to try products with seven yuan.

Another turning point is that we have opened a large supermarket there, where students basically buy their daily necessities, and going to the supermarket is the only way. Those students who go shopping in the supermarket are our potential customers.

Take-out with good quality and quantity

Every time it rains, our Taihu College store can take out more than 1000.

At the beginning, our takeout was also very few, which was a process of gradual accumulation. At first, students thought it was hot to eat wonton on rainy days, so they came to eat it with an umbrella. When they came to our store, they suddenly found that Ruyi could deliver takeout food, and they would say, "Boss, bring us a list." Because students are generally lazy, they don't like to come out when it is windy and rainy. Our Taihu College store attaches great importance to this aspect, and will answer the phone whenever it is available, and try our best to send it to them as quickly as possible, with good quality and quantity.

And the restaurant next door to us is basically empty when it rains, because students don't come out on rainy days, and there are our take-away channels. So now, after two or three years of accumulation, our takeout has basically reached saturation.

Advantages of hourly workers

One disadvantage of college is that it has winter and summer vacations, and we only do it for eight months at most every year. The advantage is that we can invite students to be part-time workers, which saves a lot of money. According to our current busyness, at least 5-6 people will be hired at noon. If there is no hourly work, we will have to hire 4 more people, and we will have to pay 7,000-8,000 people a month for meals. It is very convenient to have hourly workers. I will let them come over at the busiest time at noon, which is not needed at ordinary times.

Increase business hours

Other stores close at 8: 30 every night, but I will do it at 9: 30. Because from 8: 30 to 9: 30, sometimes a group of people (seven or eight people) will come up, and I will easily sell more than 100 yuan. What is the net profit of 100 yuan? I can make a net profit of 40 yuan, which is more than 1000 yuan per month. If I work for an extra hour every day, I will earn more than 1000 yuan. Do you think I should do it?