Ice cream is a kind of frozen food with high nutritional value, which can be enjoyed in all seasons and is suitable for all ages. It contains a variety of vitamins, amino acids, calcium, protein, fat and so on, which are necessary for human body. It is easy to digest and absorb after eating. Eating ice cream is common in some countries. It is a necessary food for family table and is regarded as an indispensable dessert and snack food. Since the 1990s, China has strengthened its ice cream technology, with the national ice cream output of 1 1 80,000 tons in 1997, which is11times that of 1987. With the continuous improvement of people's living standards, exotic ice cream products are gradually becoming popular. At present, Chinese consumers, especially middle-aged and elderly people, concentrate on eating ice cream in summer, which is a traditional consumption concept.

Eating ice cream in four seasons is of great benefit to human health. At present, consumers have a psychological misunderstanding that eating ice cream will make them fat, or eat less to lose weight, or even not eat ice cream and milk products. In fact, in some countries, people's comprehensive fat intake, especially the amount of dairy products such as ice cream, far exceeds that of China. For example, Finland's annual consumption per kloc-0 is 9 kg, Sweden's is 8.6 kg, Britain's is 5.5 kg, and China's is 0.9 kg. Eating high fat requires losing weight, but Chinese consumers are far from reaching such a high intake. At the same time, according to relevant data, China's per capita calcium deficiency rate is high, and it is necessary to increase the consumption of a large number of milk and its products every day. Some experts also say that eating a proper amount of ice cream products every day will not make you fat. For example, it is very beneficial to eat some series of products developed for Chinese tastes and habits, such as Meidenggao, Heluxue and Nestle. According to the analysis of relevant experts, the annual output of ice cream in China will reach about 2.5 million tons in the future, and the per capita consumption will reach 2.4 liters/year. At that time, ice cream will no longer be the patent of summer cooling and children, and will shift from consumption fashion to leisure products.