On August 11, the 2020 iFresh Asian Fruit and Vegetable Industry Expo (Yunnan Station) and the 3rd Asian High-Quality Fruit Industry Chain (Yunnan) Summit opened grandly at the Howard Johnson International Hotel in Kunming Flower City.
This exhibition is a national high-quality fruit and vegetable boutique and advanced technology exhibition, including seasonal high-quality fruits and vegetables and advanced machinery and equipment from all over the country. Avocados, soft-seeded pomegranates, sunshine roses, summer black grapes, flat peaches, passion fruit, ginseng fruit and many other high-quality fruits were unveiled at the exhibition. In the agricultural machinery exhibition area, multi-station picking platforms, self-propelled crawler lawn mowers, self-propelled sprayers, and plant protection drones were all on display, attracting many visitors to stop and watch. The atmosphere was lively, with more than 120 exhibitors, tens of thousands of visitors, and more than 30 industry figures giving speeches. The activities included keynote speeches, roundtable forums, exhibition exhibits, production and sales docking, and special fruit promotion sessions. The content was exciting and dizzying.
This event is guided by the Yunnan Provincial Department of Commerce, hosted by iFresh Asian Fruit Association, China Fruit Circulation Association, China Agricultural Machinery Circulation Association, Yunnan Provincial Experts Association, Yunnan Academy of Agricultural Sciences, Yunnan Academy of Forestry and Grassland Sciences , Yunnan Agricultural Machinery Industry Association supports, Yunnan Private Entrepreneurs Association, Yunnan Green (Organic) Food Industry Association, Yunnan Horticulture Society, Shanghai Vegetable and Edible Fungi Industry Association, Nanjing Guohuan Organic Product Certification Center, Yunnan Brand Enterprise Promotion Conference, co-organized by Yunnan Jinmantian Biotechnology Co., Ltd.
The temptation and changes of the “Fruit Kingdom”
Yunnan is located on a low-latitude plateau with diverse three-dimensional climate, superior ecological environment, rich species resources, and enjoys Known as the “Kingdom of Plants” and “Kingdom of Animals”, it is also the hometown of plateau specialty fruits. Sufficient sunshine, abundant heat, fresh air, pollution-free water sources, and fertile and diverse soil give Yunnan fruits an innate development advantage.
In recent years, many foreign capitals have been optimistic about Yunnan and have settled in it, which has played a positive role in promoting the development of Yunnan’s fruit industry. In 2019, the fruit planting area in Yunnan Province exceeded 10.74 million acres for the first time, with output reaching more than 11 million tons and a comprehensive output value of 45.2 billion yuan. Bananas, citrus, mangoes, pears and apples all rank among the top five in the country.
Yunnan has excellent ecological conditions and investment enthusiasm has increased recently. However, it is not easy to get a share of Yunnan’s fruit industry. Not only do you have to face various technical problems, but you also have to pay attention to various traps. At the meeting, Qing Yang, the creator of Huaguo Fragrance, and Ma Jun, a researcher at the Horticultural Crop Research Institute of the Yunnan Academy of Agricultural Sciences, both said that investors must act within their capabilities when it comes to strategy, and must visit more production areas for investigation and research to fully understand the local industrial development. Think again.
This year’s COVID-19 epidemic has also had a considerable impact on Yunnan’s fruit industry. Liu Youcai, general manager of Benlife.com, believes that China's fruits were already in a harvest crisis before the epidemic. The unprecedented harvest crisis in 2020 is compounded by multiple factors such as the epidemic and frequent natural disasters in 2020. Agricultural products are unsaleable on a large scale and oversupply. Sales volume has decreased, high inventory has led to increased storage costs and reduced quality, climate yield reduction has worsened quality, and reduced quality has led to falsely high prices and sluggish sales. These problems have led to lower orchard input costs and further reductions in fruit quality, forming a vicious chain reaction.
The epidemic has challenged the traditional sales model, but new business opportunities have emerged from the crisis. In 2020, the emergence of the new coronavirus epidemic gave birth to new sales and purchasing methods, changing the development model of the entire fresh food industry. Foreign fruits cannot be imported, so everyone is focusing on domestic products. Phenomenal live broadcasts of goods have appeared in various places. County magistrates, Internet celebrities, and producers have entered the live broadcast rooms to sell online, overcoming the difficulties and helping to alleviate poverty. and rural revitalization.
Fruit sales during the epidemic have increasingly highlighted the importance of fruit quality. Quality is the core competitiveness of industrial development. Paying attention to the improvement of the inherent quality of fruits and the development of nutritional value, improving the quality control capabilities of fruits, and ensuring that consumers are provided with safe and secure products are the secrets of an enterprise's invincibility. Many experts present at the meeting said that high-quality fruits can be sold easily during live sales, while low-priced fruits cannot be sold, and the role of quality control and grading continues to be highlighted.
Currently, the pain points faced by the fruit industry are, on the one hand, the poor connection between production and sales on the planting side and the sales side. On the other hand, the quality control standards on the planting side do not meet the demand standards on the purchasing side, and the standards on the planting side are weak or missing. . How to use the quality control standards on the purchasing side to guide the production on the planting side, achieve production and marketing synergy, and ensure the healthy and sustainable development of the fruit planting industry is the direction that people in the fruit industry are working together.
The No. 1 Central Document of 2020 also mentioned that the state strongly supports family farms and farmer cooperatives in building facilities for sorting and packaging of origin, refrigeration and preservation, warehousing and transportation, and primary processing. In the future, on the basis of strengthening cultivation management and pest and disease prevention and control, fruits should be picked carefully to prevent puncture wounds and bruises, and they should be shipped and sold or refrigerated as soon as possible through classification, grading, packaging, and uniform branding.
Breaking the ice - mechanized production of plateau specialty agricultural products
The Yunnan Orchard Machinery Demonstration and Circulation Center was officially established at this exhibition. At present, the process granularity in the agricultural production process is getting finer and finer. The data-driven production organization and management model has been widely recognized. The organizational method of agricultural production has initially possessed the characteristics of industrial process production. It is foreseeable that this production model will greatly liberate manpower, improve agricultural production efficiency, and will profoundly affect the upstream and downstream of the agricultural industry.
Agricultural mechanization and agricultural machinery and equipment are important foundations for transforming agricultural development methods and improving rural productivity. In the coming period, the agricultural and rural departments will put the promotion of agricultural mechanization into a comprehensive, high-quality and efficient transformation and upgrading on their important agenda.
Agricultural machinery purchase subsidies are one of the key agricultural support policies jointly implemented by the Ministry of Agriculture and Rural Affairs and the Ministry of Finance. The latest data shows that as of July 31, 11.48 billion yuan of central fiscal agricultural machinery purchase subsidy funds have been implemented across the country, with the implementation progress reaching 67.5%, supporting 1.21 million farmers to purchase 1.41 million units (sets) of various agricultural machinery. This year, seven items including tea color sorters, tea conveyors, tea flatteners, fruit tree pruners, edible mushroom bottling (bag) machines, orchard rail transporters, and straw collectors will be included in the scope of national agricultural machinery purchase subsidies. Among the previous subsidy categories, there have been ditching fertilization machinery, sprayers, pruning machinery, vine burial machinery, fruit grading machines, fruit cleaning machines, fruit waxing machines, etc.
The "Implementation Opinions of the People's Government of Yunnan Province on Accelerating the Transformation and Upgrading of Agricultural Mechanization and Agricultural Machinery Equipment Industry" requires that a mechanized production system for key links of characteristic cash crops be initially established, and a sound modern agricultural machinery circulation system and after-sales service network be established. , innovate the modern agricultural machinery service model. For characteristic cash crops, establish technical specifications for mechanized agricultural production integrating agricultural machinery and agronomy, and create a model for mechanized production in advantageous areas of plateau characteristic agricultural products. In addition, in April of the beginning of the year, according to the requirements of this year's Central Document No. 1, the "Implementation Opinions of the Ministry of Agriculture and Rural Affairs on Accelerating the Construction of Cold Chain Facilities for Storage and Preservation of Agricultural Products" has been issued. The state strongly supports family farms and farmers' cooperatives in building production area sorting and packaging, refrigeration and preservation. , warehousing, transportation, primary processing and other facilities.
The Yunnan Orchard Machinery Demonstration and Circulation Center was jointly established by the China Agricultural Machinery Circulation Association, the Yunnan Agricultural Machinery Industry Association, and the iFresh Asian Fruit Association, aiming to unite the industry's high-quality orchard machinery, equipment, Intelligent products and other companies will jointly build digital agricultural demonstration and trade bases such as facilities for horticultural crop mechanization and intelligent production, promote the integrated development of agricultural machinery and agronomy, intelligent agricultural machinery and smart agriculture, and cloud farm construction to fully empower fruit production. .
Author: Yuan Tongbao
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