"Mao's Restaurant" was originally located in Shaoshan, Hunan, founded by Ms. Tang Ruiren in 1987. Shaoshan Mao family hotel (head office) of the store name by the former central leadership of comrade Wang Shoudao handwritten inscription. Over the past twenty years, the Mao family hotel **** reception of tens of millions of Chinese and foreign guests. The "Mao Family Restaurant" has launched a strong Hunan local flavor "Mao Family Cuisine". Through years of excavation, organization and innovation, the Mao Family Restaurant has won the praise of guests from all over the world for its unique cuisine and food culture.
In 1995, the trademark of "Maojia" was registered in the State Administration for Industry and Commerce. In order to give full play to the "Maojia" trademark brand advantage, in order to better develop "Maojia Hotel" foreign business, in order to make a greater contribution to the development of the socialist economy, in the administrative departments of industry and commerce under the assistance and guidance of the Shaoshan Maojia Hotel Development Co. Ltd. was established in June 1999 to act as the agent of "Maojia" trademark licensing consulting business and other businesses, standardized development and management of franchised chain stores. The establishment of Shaoshan Maojia Hotel Development Co., Ltd. marked the "Maojia Hotel" business to a new level, ushered in a new opportunity for development. "Mao Family Restaurant" has also been absorbed by the China Chain Store Association, China Cuisine Association as a member unit, and won the "China Catering Restaurant" "National Catering Top 100 Enterprises". "National Green Catering Enterprise"; along with the rapid development and expansion of the company, the trademark "Maojia" was awarded "Hunan Famous Trademark" in 2002, 2005 and 2008 consecutively, and in April 2009, it was awarded "Hunan Famous Trademark". ", in April 2009 by the Trademark Office of the State Administration for Industry and Commerce of China recognized as "China Well-known Trademarks". 2009 May, "Shaoshan Maojia Hotel Development Co. "Hunan Shaoshan Maojia Development Co.
Hunan Shaoshan Mao Family Development Co., Ltd. of "Mao family" restaurant brand for a new package. From the floor external style, head, to the internal halls, boxes are in accordance with the characteristics of the Maoist culture contains a unified design and decoration style, fully demonstrated the colorful Maoist culture. Decorative layout style in maintaining the "Mao family" decorative culture on the basis of the details of the adjustment, both Shaoshan Hall of the countryside mood, the splendor of the sunrise in Jinggangshan, but also the Anyuan Hall of the rigid and flexible, Zunyi Hall of the quiet and peaceful, as well as the Yan'an Hall of the ancient simplicity of the awkward elegance ... ... .... At the same time produced a unified logo of the culture and publicity supplies, dining utensils, staff uniforms and so on. At the same time, the company in order to better provide better service support to the franchise, to guide the chain stores to strengthen their own management, but also for each store to develop and produce "Mao's Hotel" "waiter training materials," "Employee Handbook," "Rules and Regulations," "Operations Management," "Marketing Methods," and other all-round construction and operation manuals and "Mao's Hotel special menu", "Mao family dishes" cuisine cooking method of textbook materials. At the same time, the establishment of the Mao family restaurant chef training school, since March 1, 2009 after the chef sent by the head office are holding the official seal stamped steel "work permit" on duty. In this way, the franchise brand support at the same time, but also to enhance their own operational risk capacity, improve the level of service when the store, to ensure that the "Mao family food" quality and taste, for the sustainable development of the chain stores to provide a strong guarantee.
"Mao family restaurant" was established more than 20 years, through many storms. Development to today, without the many people who love and care for the "Mao family" brand. 2009 March company board of directors in order to adapt to the fast-changing market economic environment, the concept of change to achieve sustainable development of enterprises, began to reorganize the management team, the introduction of scientific management system and advanced service concepts, focus on strengthening the franchise with the exchange and interaction and other follow-up service work, and the development of the franchise. Communication and interaction and other follow-up services, leading the franchise to standardization, modernization and refinement of the level forward.