In recent years, the news that Huiyuan Juice went bankrupt has been widely circulated in the industry. However, many consumers find that Huiyuan juice products can still be bought in the market. Why is this? This article will answer you from many aspects.

First, the reasons for the bankruptcy of Huiyuan Juice

First of all, we need to know why Huiyuan Juice went bankrupt. It is understood that Huiyuan Juice has achieved good results in the market since its listing in 2006. However, due to problems in the company's business strategy, the capital chain was broken and it was finally declared bankrupt on 20 13.

Second, the brand influence of Huiyuan Juice

Although Huiyuan Juice went bankrupt, its brand influence still exists. When Huiyuan Juice was first listed, its brand image was deeply rooted in people's hearts through a lot of advertising and marketing activities. Therefore, even if the company goes bankrupt, consumers are still very impressed with Huiyuan Juice.

Three, Huiyuan juice inventory processing

In addition to brand influence, Huiyuan Juice has to deal with a large amount of inventory after bankruptcy. These stocks include not only produced fruit juice, but also raw materials such as unprocessed fruit. In order to reduce losses, the company needs to dispose of these stocks as soon as possible, so Huiyuan juice can still be bought in the market.

Four. Huiyuan juice manufacturer

In addition, the manufacturer of Huiyuan juice is also an important factor. Huiyuan Juice Company went bankrupt, but its producer didn't go bankrupt. These manufacturers can also continue to produce Huiyuan juice products and then sell them through other channels.

Verb (abbreviation of verb) Market demand of Huiyuan juice

Finally, another important factor is market demand. Although Huiyuan Juice Company went bankrupt, consumers' demand for juice did not decrease. Therefore, other juice brands and manufacturers can fill the vacancy of Huiyuan juice and meet the market demand.