With the improvement of our living standards, people’s tastes have become more difficult to deal with. Daily diet gradually focuses on heavy flavors. The more we eat, the spicier it becomes. Many people like spicy food. I can't eat without chili sauce or spicy oil when I eat. When it comes to chili sauce, we have to say that our Chinese Lao Gan Ma is the most famous Lao Gan Ma in chili sauce. It can be said that he has raised generations of people. I firmly believe that Lao Gan Ma is still the same today. It is a fond memory for many people when they were children. Lao Gan Ma is indeed very popular. No matter who you are, it is good to eat some Lao Gan Ma. After all, Lao Gan Ma has gradually entered the overseas industry. In the eyes of foreigners, it is a very expensive food. Expensive specialty food.
Why does Lao Gan Ma insist on using glass bottles instead of low-cost plastic bottles?
Although now since Lao Gan Ma took over from Tao Huabi’s eldest son, due to the impact on the production area of ??peppers, coupled with some management problems, the fragrance of Lao Gan Ma has declined a bit, so Many people think that Lao Gan Ma is not as fragrant as before, so this also makes Lao Gan Ma no longer as popular as before. Moreover, with the development of the times, more and more different chili sauce brands have emerged. Gradually formed a competitor to Lao Gan Ma.
But I don’t know if you have noticed that no matter how the taste of Lao Gan Ma is improved, the packaging of Lao Gan Ma has never been changed. Many chili sauces in daily life are packaged in plastic bottles, but Laoganma has always used glass bottles for packaging. So why does Lao Gan Ma prefer to reduce costs on raw materials rather than change its packaging? The editor will share with you the reasons below.
We must first understand that Lao Gan Ma’s packaging is very iconic. The avatar on it is Tao Huabi’s female profile. Therefore, when we mention Lao Gan Ma, we will instinctively think of that red one. Small bottle. The symbol of this type of glass bottle also has Ms. Tao Huabi's avatar, which has already left a deep imprint in everyone's mind. Once it is changed casually, many people will be unfamiliar with Lao Ganma, which may have a great impact on sales. So to a certain extent, this type of packaging is a marketing method of Lao Gan Ma, to advertise for itself.
Then why did Lao Gan Ma choose glass bottles when it first entered the market? Mainly to ensure the taste and quality of the chili sauce, and some plastics contain toxic substances. Once exposed to high temperatures, In the environment, this harmful substance is likely to be released. Moreover, Lao Gan Ma has a certain temperature during production. If the hot Lao Gan Ma is easily placed in an Aquarius, it is likely to produce toxic substances, so that is also a conscientious practice of Lao Gan Ma, and it can be regarded as A display of not forgetting the original intention.
And the oil content in Laoganma is very high. Once you choose a plastic bottle, the screen is likely to flicker, and it may also produce a smell after leaving it for a period of time. It will be different if you use glass bottles. Glass bottles will not cause odor, and the sealing performance of glass bottles is better. Even if you leave it for a long time after buying it, it can effectively ensure the taste of Laoganma.
In addition, glass bottles cannot be shipped, so the shipping cost will be higher. However, Lao Ganma has always used this high-cost packaging method. The key is actually to consider the physical and mental health of customers. Speaking of Here we can also lament Lao Gan Ma's choice of not forgetting his original intention. Even so, many people still don't buy Lao Gan Ma's account. Do you feel that justice is being done for the Lao Gan Ma brand in particular?
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