Due to its remoteness, the business in Dayuan country was dull in the first few months. "This situation is expected." Zhang Xiaoyu said that he chose this place as the address of the head office because the rent was cheap and parking was convenient, but the more important reason was that he wanted to use this place as the experimental base and training base of Dayuanguo. Not many people, just make time to practice "internal strength". "Kung Fu can only be officially unveiled in the downtown area after I get home, thus establishing a good reputation from the beginning." For the big round fruit, Zhang Xiaoyu had a clear goal from the beginning, one step at a time. As for the future, with the gradual planning and construction of Ruijing New Town Community in place, it is definitely a golden land. "At first, the business was not very hot. Because of the address, the publicity was not enough. Many people don't know yet. With more and more people patronizing, business will definitely get better and better. " Zhang Xiaoyu is very confident about this. In fact, Zhang Xiaoyu's confidence is well-founded. In other words, the "big garden fruit" business model, which combines many advanced ideas, was refined by the couple. Compared with other restaurants, the big garden pot has four advantages:

The first is health and nutrition. In this regard, it is a world-recognized fact that Korean cuisine ranks first, which has also been recognized by the catering industry in Xiamen. According to Zhang Xiaoyu, in 2005, the first dish in the Xiamen Famous Cuisine List was steamed oxtail in a big round pot, which was cooked with various tonics such as Lycium barbarum, ginseng, honey, chestnut and carrot.

Second, it is parity. In the past, Korean food gave people the impression that it was delicious and expensive, so most people could only ease their desires occasionally. However, Dayuanguo has successfully reduced the cost through the advantage of centralized procurement in the central kitchen. Now, the per capita consumption is 30-50 yuan, and the preferential activities of 30 yuan Eating 100 are launched all the year round, which has been in the ranks of affordable catering.

Third, service quality assurance. The unstable service quality caused by the frequent flow of service personnel has always been the fatal weakness of the catering industry. Dayuanguo's practice is unique: Dayuanguo's service personnel not only get 800- 1000 yuan on the basis of accommodation (divided into three grades, which is already high in similar enterprises), but also transplant the essence of product direct selling-pyramid distribution system into the salary management of service personnel. "The advantage of this is that it can not only give full play to the subjective initiative of the service personnel, but also ensure that the master does not hide private interests and can retain good employees," Mr. Kou further explained. "The better he does, the more apprentices he brings, and the salary will naturally rise. Do you think he is still willing to leave? "

Fourth, the quality of dishes is stable. As we all know, the position of chefs in Chinese food is extremely important, almost to the point of life and death of restaurants, so bosses usually spend a lot of money to keep chefs. However, high salary does not necessarily bring high returns. The reason is that the practice of Chinese food is closely related to the physical condition and mood of the chef. "Dayuan country" does not have this kind of trouble. Zhang Xiaoyu said that the "Great Garden Country" specially hired three chefs, and their job was to study how to make chefs standardize food. "This way, it can be as delicious as McDonald's and KFC every time, without being controlled by chefs, and the wage cost is also reduced." At the same time, in order to retain middle managers such as chefs, "Dayuanguo" also allows them to hold a certain share for free, and can participate in dividends when the profit reaches the standard. "Of course, if he is willing to leave the share, it will be regarded as giving up automatically."

"What do you think, by doing the above, these' big garden country' foods can ensure delicious, healthy, affordable and good service. How can consumers not like it? " Zhang Xiaoyu said confidently. The facts also verified Zhang Xiaoyu's statement. It is reported that the repeat customers of Dayuanguo have reached 95%. In 2008, the newly opened Lotus Crossroads Store reached a hot level: every weekend, customers queued in an endless stream, which became a unique landscape in Dayuan country.

The basic framework of "big garden fruit" has been set up, and the work will be further improved in practice, such as launching a lunch set with coupons, and gradually spreading semi-finished products to major supermarkets while expanding chain stores. Zhang Xiaoyu said that it is precisely because they set a high goal and a high starting point from the beginning-to become a popular and family-oriented world-class cheap Korean food chain enterprise, and to liberate as many housewives as possible from the tedious and greasy kitchen. Dayuan country only made preparations for more than two years in the preliminary work, and every step of Dayuan country is moving towards the goal of "world-class cheap Korean food chain enterprise". They have even considered the sustainable development of the enterprise decades later-when employees of Dayuanguo can retire after working for a certain number of years, they will enter the inspection and supervision class, and they will get a Dayuanguo permanent card, with which they can eat and live in any Dayuanguo chain store for free, not only to supervise the quality, but also to bear the responsibility of feeding back the food they saw when they went to the headquarters for business trips. Of course, the head office will also give them some rewards.

Compared with the cheap Korean food in Beijing, which has been developed for many years, the big garden country with only two stores has reached the same price on the basis of increasing freight. With the increase of franchise stores and the further expansion of centralized procurement of central kitchen, there will definitely be a price advantage, and Dayuanguo will give this part of the income back to consumers to further expand its competitive advantage. By then, it will not only bring a new revolution to the catering industry, but also make consumers get more benefits and "all the' cooked' women in the world happy".

Zhang Xiaoyu's entrepreneurial experience: If an industry makes everyone feel very hard and tired, then it must have a lot of room for development. The key is how to change from "tired" to "not tired"; "As long as you study hard and work hard, you will definitely get something!"