Love is like a flower, blooming in spring; Love is like a lotus, delicate and changeable; Love is like a lotus root, and it is continuous; Love is like dew, crystal clear! Valentine's Day is coming on February 14th. The following is the planning and arrangement of Valentine's Day activities carefully collected by me. I hope it will help you. If you like it, you can share it with your friends around you!
planning and layout of Valentine's Day activities 1
1. Activity background
Valentine's Day is coming on February 14th. It is the hard work of every hotel to create a romantic and warm program for consumers. For many years, it has been sending roses and chocolates to set up a venue to convey the message of this program to consumers.
according to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the General Office's review.
II. Theme of the event
Pink Tour on Valentine's Day
Roses, Pink, Story
III. Time of the event
February 14th
Venue
Main venue: Lijun Club Hall
Secondary venue: guest room sauna
V. Method of the event <
2. Set up a "lover's message board" for couples to write their love words on.
3. Distinguish the identity between singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "Couple-to-Couple Touch" activity held in the lobby (with an activity plan attached)
4. Set up a "Pink Couple Suite" in the guest room and sauna room, which is cleverly arranged and presented with roses, chocolate, champagne and double breakfast.
5. Sprinkle the bar to introduce the contents of lovers' chicken tails.
VI. Atmosphere creation:
Nightclub: 1. The gate is tied with pine branches, flowers and pink snow gauze into a heart-shaped arch.
2. The activity theme is indicated on the cross beam of the entrance door.
3. Set up a 4× 2m "Couple Message Board" on the glass wall on the second floor.
4. The hall is decorated with pink snow gauze, roses and pink balloons.
guest room and sauna room: decorated with pink chiffon, roses and pink balloons.
seven, advertising methods:
1, leaflets: 1 copies, distributed by themselves.
2. SMS publishing: 3, yuan.
3. Internal advertising: (including spray painting and computer screen).
4. Advertising text:
A. I am lucky to have you in my life.
cherish you, and I will do it all my life. (advertising words)
B, spring letters bloom, roses bloom, love comes, and your story begins;
When Valentine's Day arrives, prepare a precious gift at Dongguan Villa, and then gently bring your her or him, and start meeting on this romantic day. (SMS)
C, February 14th, Valentine's Day, "Pink Couples Suite" 188 yuan, I wish you a happy Valentine's Day!
On February 14th, the single aristocrats in Dongguan Villa "Couples touch each other" PARTY is waiting for you!
Rose rain, wine and candlelight, the pink trip of Lijun Club on Valentine's Day, waiting for your participation!
8. Promotion plan:
1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, and 8 roses, a box of chocolates and one champagne are presented.
2. There are eight "Pink Couples Suites" in the sauna room, each room is 218 yuan per night, and 8 roses and one box of champagne are presented.
3. The "Couple Cocktails" package is launched in the nightclub lobby.
4. The activities of "single aristocrats" and "lovers touching each other" in the nightclub lobby.
IX. Activity Arrangement
1. Marketing Department: Launch the activity advertisement before February 1th
Do a good job in creating Valentine's Day atmosphere before February 13th
2. Entertainment Department: Work out the detailed rules of Valentine's Day activities before February 1th in combination with the marketing plan:
Do a good job in creating Valentine's Day atmosphere before February 13th
3. Sauna and Housekeeping Department:
X. Budget:
1. Simulation roses: 6× , 3 yuan =18 yuan
2. Roses: 5× 1, yuan =5 yuan
3. Chocolate: 1 boxes× 2 yuan =2 yuan
4. 25 yuan = 2,5 yuan
6. Spray painting: 2 square ×1 yuan = 2, yuan
7. Others: 5 yuan
Total: 9,8 yuan
Planning and layout of Valentine's Day activities 2
1. Promotion slogan
Love my love in February
2. Promotion time
Third, the publicity period is
___ _ _ February 8th-February 19th (14 days)
Fourth, the promotion theme
1. It is reasonable to reduce the price to show love
2. Get enough gifts to let love be announced around the world
5. Commodity promotion
"Valentine's Day" is a special event.
each store should do a good job in creative display and highlight key displays of goods to ensure the sales of holiday goods.
1. Special sale of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special sale area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable.
2. Theme display: Feb. 8-Feb. 14
All stores will display Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there is no kitchen window, the storefront can display a conspicuous position.
requirements:
a. Valentine's Day theme display, with exquisite ornaments in the store as the main display object
b. Each store must pack at least 11 sets of "ornaments" for theme display
VI. Promotion time of "bouquets of headdress"
February 8-February 14
1.
2. Make the price table of "Bouquets of Deep Love Headdress"
Name and quantity Original price Current price
Only one ornament of yours can give flowers a yuan
Set it wholeheartedly+give flowers a yuan
Prepare packing boxes and wrapping paper in advance, and do a good job in packaging.
3. Free delivery service, requiring jewelry to exceed 1 yuan, and the delivery range should not exceed 2km.
VII. Promotion
1. Make 1-2 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
cost: .155 yuan/set.
2. Gift of membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February 1-14)
Pay attention to the registration of membership card information.
VIII. Publicity
In order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Example: Evening paper, TV subtitles, dm delivery, etc.
1. Advertising slogan
haface ornaments with jumping colors
Bright colors, exquisite workmanship and designs from South Korea. During Valentine's Day, will such ornaments become a fashion again? Come and see these noble, lovely and beautiful ornaments!
Unique Valentine's Day
What is unique and what gift can make a beautiful woman smile? Save money and give a decent gift, please see the baby ornaments recommended by haface ......
IX. Store layout
1. Prepare enough gifts for love announcements to be posted in front of the world.
a. Handwritten poster with fine brushwork at the entrance of the store (including specific contents of preferential policies);
B. a colorful banner: the content is "show love! Price reduction storm with reasonable price reduction ";
C. Buy or rent heart-shaped balloons for storefront decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It's still important to mention here that the service quality must be effectively improved.
X. Joint operation
A cooperation agreement was reached with local flower shops to provide goods to each other, so as to increase the sales volume of both parties.
if you buy _ _ _ yuan flowers, give a piece of jewelry or membership card provided by haface;
buy _ _ _ yuan ornaments at haface and give flowers or discount cards provided by _ _ _ flower shop.
1. Balloons for lovers
Make 1-2 balloons, which will be used for Valentine's Day atmosphere layout and shopping gifts in stores (arranged by stores themselves).
cost: .155 yuan/set. During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special price area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable. "Valentine's Day" is a special festival where lovers give gifts. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.
each store should do a good job in creative display and highlight key displays of goods to ensure the sales of holiday goods.
planning and layout of valentine's day activities 3
1. purpose of activities
1. holding activities to increase the popularity of sales sites with the help of holiday opportunities;
2. Form public opinion through long-term hype to improve the awareness of the project;
3. Complete the sales tasks of __8, 9 and 13 buildings.
II. Activity time
February 12-March 14, 2
III. Venue
1. _ _ Square
2. Inside the sales hall
IV. Activity form and content
1. Theme: Through the activity, the theme is "Getting together in Jinyang".
2. Form:
-Activity target: 3-45 customers, mainly taking families as the unit, to capture their warmest, most touching and most loving moments in life.
-collect sweet, warm, happy and humorous photography and video works between couples or family members for all owners and _ _ citizens (family as a unit). Make a voting platform offline or online and vote openly. In addition, a canvassing platform (video, picture and text are all available) is provided for the author to canvass.
—— The activities are divided into two groups: members and non-members. Members include the owners and friends introduced by the owners, and non-members are the general public.
-online: mainly through the continuous reporting and publicity of the media, to achieve the purpose of publicity and attracting attention.
Network: If you want to know something, you will definitely look it up on the Internet. The power of network communication is not only rapid, but also very wide. This is the role of network communication. This activity chooses the network, and establishes a voting platform and a canvassing platform on the network. Post the photos and videos of the registered activities on the website, and netizens can vote online. At the same time, the contestants canvassed and cheered for themselves on the established canvassing platform.
—— Offline: It mainly focuses on attracting customers to the site and increasing the number of visitors, including peer-to-peer publicity and attracting target customers to the site.
valentine's day series 1: collecting love (February 12-2, 2__)
1) launching ceremony (February 12, 2__ _): leaders of cooperative banks and some VIP customers were invited as guests to attend the unveiling ceremony. Among them, a bank is selected to make a certain commemorative quota consumption card. All the guests and media present on that day will be given consumption cards worth 1 yuan. On the day of the ceremony, the cooperative media were invited to do live coverage, in which the network did live broadcast.
Note: Since the opening of the launching ceremony, roses and "Love Message" cards have been distributed in limited quantities every weekend. At the same time, since the opening day of the launching ceremony, participants have to fill in the basic information through registration and collect the entry form from Jinyang New World to be eligible for the competition.
2) Activity 1:
—— Lantern Festival of Love: On February 19th, a lantern riddle meeting was held in _ _ Square, which was mainly aimed at community owners. On the day of the activity, you can get a rose and a "message of love" card by guessing the riddle. Fireworks are set off at night to celebrate the Lantern Festival.
valentine's day series activity 2: touching love (February 21-March 6, 2)
-love coordinates: on February 26th, the owners and citizens who signed up for the activity were invited to participate in the weekend activities. In New World Garden _ _ and _ _ communities, there are more than a dozen "love coordinates", and male and female guests play games with a man and a woman as partners. Under the arrangement of the staff, boys and girls enter the garden, and then they are grouped in advance, and they enter two communities, _ _ and _ _, respectively, to find "love coordinates" at the designated place, and whoever finds them first wins.
—— Fun Couple Bicycle Competition: On March 5th, all the male guests wore masks of Pig Bajie, and each of them had a couple's bicycle. All the ladies chose their own "Pig Bajie" completely according to their feelings, and after matching their partners, they started a couple's bicycle competition. The track is the road next to Yingbin Avenue, leading to Jinyang World Garden International School. Whoever arrives first wins.
note: during the competition, the network can record the warm and moving scene of the event. Then put it on the selection platform.
Valentine's Day Series III: Giving Back to Love (March 7-March 14, 2)
—— Award Ceremony: On the eve of white day on March 13, 2, the award for the "2__ Most Loving Moment in the New World Garden in Jinyang was announced. On the same day, the company leaders, bank guests, media guests and representatives of the owners were invited to make on-site judges, and the top 2 people in the public selection will be selected on the spot. After the selection, a red wine party will be held at the scene to celebrate the complete success of this event.
note: during the trip, you can record the happy moments of the trip as a follow-up report.
3. Time node
-preparation period: January 2th to February 2th, 2
-preheating period: January 24th to 2th, 2.