The official response said? The town of Easy? and Tongguan Meat Loaf? are geographical names and common brands, so the local associations have no right to charge small and medium-sized businesses franchise fees.

Tongguan Town and Tongguan Meat Bun are a geographic name and brand name known far and wide. There are many small and medium-sized businesses using meat buns for selling breakfast. Therefore, I think the behavior of Shaanxi Tongguan Town Meat Bun Association is incorrect. The local association should be reasonable and compliant in protecting the property rights of the brand, rather than charging high franchise fees to unknowing small and medium-sized businesses arbitrarily.

I: ? Easy Town? and? Tongguan Meat Bun? are geographical names and common brands.

Currently there are meat buns appearing in many small breakfast stalls. This time, the Shaanxi Province Tongguan Town Meat Loaf Association actually wants to charge high franchise fees from small and medium-sized businesses as a result. Because meat buns have not been listed as an exclusive trademark and brand before, many people can sell them. And Easy Town is just a common place name, and it is not a so-called exclusive place name or exclusive brand.

Two: The Tongguan Meat Loaf Association has no right to charge franchise fees.

I think Tongguan Meat Bun Association has no right to collect the franchise fee about small and medium-sized businesses. Because they are in the past small and medium-sized businesses to use meat buns for sale, and did not indicate that the future will be charged a franchise fee for this behavior, and now Tongguan meat buns have a certain degree of popularity and then go to charge a franchise fee, this practice is the wrong behavior. And because of the meat bun itself belongs to the general brand, and not exclusively belong to the Tongguan exclusive brand, because their behavior is a violation of intellectual property rights protection.

Three: the protection of trademark property rights should be reasonable and compliant.

Personally, I think the Tongguan Town Meat Buns Association is wrong, but I agree with the protection of trademark property rights, but I think the protection of trademark property rights at the same time more reasonable mediation with small and medium-sized businesses. Both to protect intellectual property rights in accordance with the law, but also to prevent the abuse of intellectual property rights.