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How to operate if you sell guava in a Taobao store?

I have always been interested in fresh fruit products. When I saw your pomegranate, I searched it on Taobao.

Before entering this industry, you must learn to compare and do analysis.

1. Buy products from the same industry, spend a little money, and buy pomegranates from several stores with good price comparisons, compare them with your own products, try them, analyze the differences of the products, and eat them accordingly. Is it better than the opponent?

2. Product pricing, learn the pricing strategies of your peers, and try to have the same price or lower price than your peers. Unless your product is very special and you can raise the price, a new store cannot compete with the old one. Stores compete, at least in terms of express delivery costs.

3. Product promotion: Is your pomegranate a famous pomegranate origin? What story does your pomegranate have to tell? What services does your pomegranate provide? In a word, what does your pomegranate have to offer? Okay, why should I buy your pomegranate.

Three things come to mind for the time being. Make sure these three points are clear before opening the store. If the first point is that your pomegranates are no different from others, then let’s look at the second point. Is your price any advantage? , if not, then look at the third point, what are the selling points of your pomegranates? If you still don’t have them, I suggest you give up. It’s a disaster if you open a Taobao store!

If your pomegranate meets any of the above conditions, you can try to open it.

1. Baby main picture details page: You still need to learn more from your opponents and see how they operate. The photos must look good, and the product details must arouse customers' appetite and purchase. desire.

2. Price: There are 6-jin packages, 8-jin packages, 10-jin packages, etc. The price is basically around 30. Because the goods are relatively heavy, express delivery costs account for a considerable part. Reasonably control prices. Many large stores ship from multiple warehouses to control express delivery costs.

3. Sales volume: If you want your store to have a good conversion, take a look at the average sales volume of your peers. After a quick glance, most of the pomegranate sales are around 1,000, and the sales of the best ones are around 1,000. It's tens of thousands. If you want to reach a medium level, it is recommended that the sales volume be around 1,000. You can also set a larger target. By then, the relative price will be high. So how do you achieve around 1,000? You must pay for early promotion. I don’t know the specific cost of your pomegranates and express delivery. I can’t give you any good ideas for the time being, but the routine is basically the same. Test customers, low price, and low price for the second item. , online activities, Taoke, through trains, etc. This is a large part of the investment and should account for most of the store's expenses. Many stores fail at this step without taking it! So you have to strictly control costs, set red lines, or when doing promotions, think about whether you can afford the cost of the event. Don’t run out of money to purchase goods when the event is over!

According to my current observation, pomegranate is still relatively difficult to make. A large number of sales are dominated by Tmall merchants. If you want to open a store on Taobao, you must be fully prepared. This pomegranate is suitable for me. Not suitable for competing with peers on Taobao! Think about it for a second, if I were a buyer, would I buy this pomegranate?

Finally, I wish you success in opening your store and a prosperous business!