Really can not make money, each in the reason is actually very complex.

A while ago, honey snow ice city in the major short video platform is very hot, the song is also a household name overnight, what "you love me, I love you, honey snow ice city sweet honey", the lyrics are also quite rhyming, which makes the honey snow ice city for the people are familiar with, the upper to ninety-nine, the lower to the Children, did not drink also heard.

And many beverage brands are different, the price of honey snow ice city at the beginning of the very touching, I first drank about 5 years ago, when a cup of milk tea 4 yuan, but other people's home at that time is at least 8-10 yuan, although the honey snow Ice City is now also up, but also is considered to be the drink community's pro-people price, the quality of which, I personally believe that it can be, so it can make me the most intuitive feeling! is compared to other beverage companies, the franchisee's profits should not be so high.

As the saying goes, there is no such thing as a crooked business.

If you don't make money, I'm afraid businessmen won't choose to do this business, especially drinks are essential for people every day, about ten years ago, homemade brewed drinks is the leading big brother, but now because it's not as convenient as a milk tea store, few people will buy their own milk tea powder brewed, after all, although milk tea powder is cheap, but it's not convenient to brew in the outdoors.

In recent years, the form of franchising is becoming more and more common, the business is also trying to stand firm in the industry has been saturated, here we have to mention the difference between franchising and chain, with the layman's reasoning to speak:

Chain is the boss to open his own branch, self-financing, the store is inside the store he hired clerks, the ingredients are distributed by the head office. Franchise is the boss to do the hands of the cabinet, you pay the franchise fee, you can open his brand store, and the ingredients are provided to you on time (to money), the boss is not only to save trouble and insurance.

So look at it this way, joining the form of very few brands will not earn money, as a franchisee, you need to pay the fees, if you are lucky, good vision, great site selection, high traffic, good sales, that is really earned, then if bad luck, but also no brain what to do?

My aunt operates a cold drink wholesale store, before last year, the whole neighborhood only one of her in the wholesale popsicles, ice cream, other stores just a small amount of retail, but this summer, her troubles also came as promised, community group buying can buy a whole box of popsicles, the customer flow has decreased, the result is that there are individuals in her neighborhood and she is like the same as the wholesale of popsicles, directly to her small store is difficult to sustain.

From this story we can appreciate the first of these franchisees is not easy, is the competition in the industry, not to say more, my city milk tea brand at least 20, less than 1 hour to walk through the commercial street, I wandered from the end to the end of the no less than 50 milk tea store, which also has the same brand piled up to open, our office building is under the bustling commercial street, there is a brand of milk tea store! In fact, in less than 500 meters within the scope of the pile opened five branches, so that I ordered takeout also have to come to a point of view, haha!

If the stores are not the only factor, I think the epidemic will also have a certain impact, because of the epidemic, the catering industry are not doing well, not to mention the cold drinks industry will also be affected, I am in the new first-tier cities, once brushed the short video when I saw a 4-person set actually scroll to as little as 32.9 yuan, I am also convinced that this is really not to give others ah rice!

As a milk tea store, how can consumers who are already accustomed to seconds, group buys, and specials pay the bill without engaging in some activities? Since the cost of ingredients has been set, the difference in price of the activity is not to franchisees to pay the bill? Why open a franchise when it is so unprofitable? There are hundreds of thousands of dollars in the bank to buy a wealth management does not smell?

Summarized is a few points led to the loss of some franchisees:

Industry saturation. Involvement is serious. High cost.

In fact, this kind of thing is not an exception, our home downstairs a very hot convenience store once also broadcast the franchise fee of 200,000 yuan of advertising, within six months in front of the community opened two, and now a did not last down.

Shops like this really abound, vegetable supermarkets, restaurants, there are just too many, I believe that every franchisee to think long and hard before choosing to join, so now more and more people will choose to pull out in time to avoid a serious loss of money, I believe that this wave of involution of the frenzy in the past, the food and beverage industry can slowly to the right track, and I hope that every hard-working catering people will be able to get the return they deserve, cheers!