Wallace's fast food franchise brand is a well-known western-style fast food franchise brand in China, and it is the largest western-style fast food enterprise integrating product development, production and sales in China. At present, it has opened more than 1300 chain restaurants in 23 provinces across the country, with 25,000 employees, and the average training time of company employees is 24 days/year.

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Established in 2000, Wallace Chain Store has successfully owned more than 3,000 chain restaurants in hundreds of cities including Fujian, Zhejiang, Guangdong and Jiangxi with accurate market positioning and standardized high-quality services, and Wallace has more than 20,000 employees, including more than 500 direct-operated restaurants in Fuzhou. Wallace is a western-style fast food enterprise integrating product development, production and sales. The theme of our service is to advocate a green, environmentally friendly and healthy life. First of all, we strictly control the source of raw materials and absolutely use the highest quality raw materials to cook the highest quality life enjoyment. Wallace's tender and smooth chicken comes from large professional farms, such as Longyan Senbao Company, a beautiful and pollution-free red land in western Fujian. Our drinks are all from internationally famous brand companies, such as Pepsi-Cola, Nestle Coffee, etc., which absolutely guarantees the hygiene and safety of raw materials and the high quality of our products. We always put the interests of consumers first. Your satisfaction is our eternal pursuit; Your affirmation is our unremitting motivation. Wallace's fast food headquarters has a strong management and operation system, rich market operation experience, unified corporate image, unified food operation and service norms and unified food formula and distribution. Wallace is determined to build a western-style fast food brand suitable for China, and to develop a national chain fast food enterprise.

The founder of Wallace Enterprise, Fahrenheit Brothers (Fuzhou Huahuaiqing and Huahuayu Brothers), founded Wallace's first restaurant, Fuzhou Normal University Restaurant, on August 8, 200 1 year/kloc-0. Over the past few years, the enterprise has been growing and experienced several breakthrough development stages: in 2002, the business model was gradually improved; In 2003, chain restaurants opened one after another; In 2004, Wallace's image was continuously upgraded; In 2005, the national chain was fully rolled out; Brand management was on the right track in 2006; In 2007, the visual image was completely new. Wallace is the largest western-style fast food enterprise in China at present. Since its establishment, it has opened chain restaurants in Fujian, Zhejiang, Jiangxi, Guangdong, Hunan, Tianjin and other provinces and cities in China. The products such as hamburgers, fried chicken and French fries operated by the company are both delicious and quality, leading in fashion and culture, and won the favor of consumers. In the management mode, Wallace adopts the process method, with international standards and QSC&; V high requirements, the implementation of unified management of chain operation. After nearly ten years of development, Wallace has become a well-known western-style fast food franchise brand in the industry, and its influence also involves the whole country. Now, Wallace's fast food brand has won the favor of consumers! Wallace fast food-simple and tasty!

Fast food is an indispensable staple food catering industry in our life, which is deeply loved by consumers because of its fast service, hygiene and health. Among western fast food, KFC and McDonald's are famous foreign brands, and western fast food has never had a domestic brand, which is why Wallace Fast Food has established its own western fast food brand. We have absorbed the advantages and experiences of foreign fast food brands, and developed a series of fast food brands-Wallace Fast Food, which are suitable for the taste of China population. At the same time, in order to broaden the channels and let the catering practitioners get started quickly, we have set up the official website of Wallace Fast Food Joining, providing relevant information about Wallace Fast Food Joining, so that you can easily enter the Wallace Fast Food World and achieve your own career.

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3. Wallace Development Year Representative

200 1 year 1 month: the establishment of Wallace's first fast food restaurant marks the beginning of Wallace's fast food chain era.

In 2002, Wallace Fast Food successfully introduced the operation management system and established a fast food distribution center, which indicated that the company had a chain enterprise management model and a production and marketing system.

July, 2004: Wallace bought Fuzhou Adelaide Ancient Street Restaurant. And gradually began to expand to the outside market.

May, 2005: Wallace Market marched into Quanzhou and Xiamen, Fujian Province, and began to establish foreign markets.

August 2005: Wallace expanded to the market outside the province and gradually developed to the whole country.

20051February: Wallace's fast food franchise stores broke through 100, realizing hundreds of restaurant chains on the west side of the Taiwan Strait.

August 2006: Wallace joined the brand center, marking Wallace's entry into brand management. Wallace joined fast food and became the preferred brand in fast food industry. Its influence is also spread all over the country, and the number of investment calls is overwhelming every day!

By the end of 20061February, Wallace's fast food franchise stores had exceeded 200.

From 2007 to 20 10: the breakthrough of Wallace's fast food franchisees showed a leap-forward development. At present, there are more than 1000 Wallace's fast food franchisees of various sizes, and they are developing at a high speed.

Wallace is the largest fried chicken burger brand in Fujian province, and also a well-known fast food brand in China.

In 20 10, Wallace landed in Huimin County, Shandong Province, Sun Wu's hometown, which added another delicacy to the ancient city of Wuding. Inherited the culture of Sun Tzu's Art of War. June 20 10: Wallace set up a restaurant in Dianbai County, Guangdong Province.

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4. Wallace fast food restaurant business philosophy

Brand slogan: simple and tasty

Struggle slogan: Struggle for ten years, 100 cities and 100 stores.

Enterprise goal: to build a famous brand of western-style fast food and realize the chain operation of 100,000 stores.

Corporate mission: Do a good job in serving the public and benefiting employees.

Enterprises share the same vision: harmonious development team and promising employees.

Core values: simplicity and abundance

Enterprise spirit: learn with an open mind, innovate boldly and be the first.

Enterprise style: being sensitive to words.

Enterprise Ethics: Customer First, Hygiene First, Affordable First

Service concept: quick, friendly and thoughtful

View of learning: learn more to promote innovation and communicate more to overcome all difficulties.

Management concept: everything is done according to the process, everyone talks about responsibility and pays attention to implementation everywhere.

Management concept: "meager profit" is to make small plans and broaden ones.

Concept of cooperation: in the same boat, help each other and make money.

Concept of innovation: the concept is always new.

Outlook on life: it is fundamental to be honest in advance.

Development view: see how far it goes.

Brand concept: brand lies in details and fame comes from quality.